{ "path": "/advisors/mi/kalamazoo", "url": "https://advisorcensus.com/advisors/mi/kalamazoo", "page_type": "metro", "title": "Financial advisors in Kalamazoo, MI", "filters": {}, "scope_total": 25, "faq": [ { "q": "How many financial advisory firms are there in Kalamazoo, MI?", "a": "AdvisorCensus lists 25 investment advisory firms with a principal office in the Kalamazoo metro area, from Form ADV filings as of October 2026: 17 SEC-registered, 6 state-registered, and 2 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV." }, { "q": "How many fee-only financial advisors are in Kalamazoo, MI?", "a": "12 of the 25 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed." }, { "q": "How many financial advisors in Kalamazoo, MI offer financial planning?", "a": "18 of the 23 firms in Kalamazoo, MI that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports." }, { "q": "Are the financial advisors in Kalamazoo, MI fiduciaries?", "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 12 firms that meet AdvisorCensus's fee-only test report none of those sales ties." }, { "q": "How do I check whether a financial advisor has disciplinary disclosures?", "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck." }, { "q": "Does AdvisorCensus rate, verify, or recommend these firms?", "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content." }, { "q": "What does regulatory assets under management mean?", "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality." } ], "period": "2026-10-01", "answer_paragraph": "AdvisorCensus lists 25 investment advisory firms with a principal office in the Kalamazoo metro area, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.", "about_market": "Kalamazoo has 25 investment advisory firms with a principal office in the metro area as of October 2026: 17 SEC-registered, 6 state-registered, and 2 exempt reporting advisers. 12 of them meet AdvisorCensus's fee-only test (paid only by client fees, with no sales-related compensation ties such as an employee registered with a broker-dealer or licensed as an insurance agent), and 6 report under $100 million in regulatory assets under management. The metro area has 107,110 households, 10,046 of them with income of $200,000 or more, or 402 such households for each firm (Census Bureau, American Community Survey 2020–2024 5-year estimates).", "citation": "AdvisorCensus. Financial advisors in Kalamazoo, MI: 25 firms from Form ADV filings as of October 2026.", "total_firms": 25, "page": 1, "total_pages": 1, "sort": "name", "registration_types": { "sec": 17, "state": 6, "exempt": 2 }, "fee_model_mix": [ { "code": "fee-only", "count": 12 }, { "code": "percentage_of_aum", "count": 23 }, { "code": "hourly", "count": 16 }, { "code": "subscription", "count": 1 }, { "code": "fixed", "count": 13 }, { "code": "commissions", "count": 0 }, { "code": "performance_based", "count": 0 }, { "code": "other", "count": 1 }, { "code": "not_reported", "count": 2 } ], "years_registered_distribution": [ { "code": "under_5", "count": 5 }, { "code": "5_to_9", "count": 10 }, { "code": "10_to_19", "count": 3 }, { "code": "20_plus", "count": 7 }, { "code": "not_reported", "count": 0 } ], "raum_band_distribution": [ { "code": "under_25m", "count": 1 }, { "code": "25m_100m", "count": 5 }, { "code": "100m_500m", "count": 10 }, { "code": "500m_1b", "count": 4 }, { "code": "1b_5b", "count": 2 }, { "code": "over_5b", "count": 1 }, { "code": "not_reported", "count": 2 } ], "firms": [ { "crd_number": 306474, "name": "626 Financial, LLC", "name_as_filed": "626 FINANCIAL, LLC", "url": "https://advisorcensus.com/firm/626-financial-llc-portage-mi-306474", "city": "Portage", "state": "MI", "years_registered": 5, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 316911, "name": "Apjohn Ventures, LLC", "name_as_filed": "APJOHN VENTURES, LLC", "url": "https://advisorcensus.com/firm/apjohn-ventures-llc-kalamazoo-mi-316911", "city": "Kalamazoo", "state": "MI", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 122917, "name": "Black Diamond Investment Group,inc.", "name_as_filed": "BLACK DIAMOND INVESTMENT GROUP,INC.", "url": "https://advisorcensus.com/firm/black-diamond-investment-group-inc-kalamazoo-mi-122917", "city": "Kalamazoo", "state": "MI", "years_registered": 26, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 172498, "name": "Breakwater Capital", "name_as_filed": "BREAKWATER CAPITAL", "url": "https://advisorcensus.com/firm/breakwater-capital-kalamazoo-mi-172498", "city": "Kalamazoo", "state": "MI", "years_registered": 6, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 107931, "name": "Bright Financial Advisors, Inc.", "name_as_filed": "BRIGHT FINANCIAL ADVISORS, INC.", "url": "https://advisorcensus.com/firm/bright-financial-advisors-inc-portage-mi-107931", "city": "Portage", "state": "MI", "years_registered": 26, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 172689, "name": "Clear Ridge Wealth Management, LLC", "name_as_filed": "CLEAR RIDGE WEALTH MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/clear-ridge-wealth-management-llc-kalamazoo-mi-172689", "city": "Kalamazoo", "state": "MI", "years_registered": 5, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 297000, "name": "CWS Financial Advisors LLC", "name_as_filed": "CWS FINANCIAL ADVISORS LLC", "url": "https://advisorcensus.com/firm/cws-financial-advisors-llc-kalamazoo-mi-297000", "city": "Kalamazoo", "state": "MI", "years_registered": 8, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 323054, "name": "Daus Financial Group, LLC", "name_as_filed": "DAUS FINANCIAL GROUP, LLC", "url": "https://advisorcensus.com/firm/daus-financial-group-llc-kalamazoo-mi-323054", "city": "Kalamazoo", "state": "MI", "years_registered": 3, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 124302, "name": "Docsa Capital Management, Inc.", "name_as_filed": "DOCSA CAPITAL MANAGEMENT, INC.", "url": "https://advisorcensus.com/firm/docsa-capital-management-inc-portage-mi-124302", "city": "Portage", "state": "MI", "years_registered": 30, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "other" ], "enhanced": false }, { "crd_number": 285630, "name": "Face 2 Face Financial Planning, LLC", "name_as_filed": "FACE 2 FACE FINANCIAL PLANNING, LLC", "url": "https://advisorcensus.com/firm/face-2-face-financial-planning-llc-portage-mi-285630", "city": "Portage", "state": "MI", "years_registered": 9, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 123807, "name": "Gasaway Investment Advisors, Inc.", "name_as_filed": "GASAWAY INVESTMENT ADVISORS, INC.", "url": "https://advisorcensus.com/firm/gasaway-investment-advisors-inc-kalamazoo-mi-123807", "city": "Kalamazoo", "state": "MI", "years_registered": 5, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "subscription" ], "enhanced": false }, { "crd_number": 131236, "name": "Haverdink Financial Management, LLC", "name_as_filed": "HAVERDINK FINANCIAL MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/haverdink-financial-management-llc-portage-mi-131236", "city": "Portage", "state": "MI", "years_registered": 8, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 125129, "name": "HFG Advisors Inc.", "name_as_filed": "HFG ADVISORS INC.", "url": "https://advisorcensus.com/firm/hfg-advisors-inc-kalamazoo-mi-125129", "city": "Kalamazoo", "state": "MI", "years_registered": 23, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 324723, "name": "Infinity Advisory Group", "name_as_filed": "INFINITY ADVISORY GROUP", "url": "https://advisorcensus.com/firm/infinity-advisory-group-portage-mi-324723", "city": "Portage", "state": "MI", "years_registered": 1, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 110799, "name": "John A. Wolfe & Associates, Inc.", "name_as_filed": "JOHN A. WOLFE & ASSOCIATES, INC.", "url": "https://advisorcensus.com/firm/john-a-wolfe-and-associates-inc-portage-mi-110799", "city": "Portage", "state": "MI", "years_registered": 36, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 171343, "name": "Long Road Investment Counsel, LLC", "name_as_filed": "LONG ROAD INVESTMENT COUNSEL, LLC", "url": "https://advisorcensus.com/firm/long-road-investment-counsel-llc-kalamazoo-mi-171343", "city": "Kalamazoo", "state": "MI", "years_registered": 12, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 111039, "name": "LVM Capital Management Ltd", "name_as_filed": "LVM CAPITAL MANAGEMENT LTD", "url": "https://advisorcensus.com/firm/lvm-capital-management-ltd-portage-mi-111039", "city": "Portage", "state": "MI", "years_registered": 38, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 107446, "name": "N.V.N.G. Investments, Inc.", "name_as_filed": "N.V.N.G. INVESTMENTS, INC.", "url": "https://advisorcensus.com/firm/n-v-n-g-investments-inc-kalamazoo-mi-107446", "city": "Kalamazoo", "state": "MI", "years_registered": 8, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 110491, "name": "PPS & V Asset Management Consultants Inc", "name_as_filed": "PPS & V ASSET MANAGEMENT CONSULTANTS INC", "url": "https://advisorcensus.com/firm/pps-and-v-asset-management-consultants-inc-portage-mi-110491", "city": "Portage", "state": "MI", "years_registered": 34, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 334526, "name": "Sleeping Giant Capital, LLC", "name_as_filed": "SLEEPING GIANT CAPITAL, LLC", "url": "https://advisorcensus.com/firm/sleeping-giant-capital-llc-kalamazoo-mi-334526", "city": "Kalamazoo", "state": "MI", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 289253, "name": "Southwest Michigan Wealth Management, LLC", "name_as_filed": "SOUTHWEST MICHIGAN WEALTH MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/southwest-michigan-wealth-management-llc-kalamazoo-mi-289253", "city": "Kalamazoo", "state": "MI", "years_registered": 9, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 165285, "name": "Trunorth Capital Management, LLC", "name_as_filed": "TRUNORTH CAPITAL MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/trunorth-capital-management-llc-kalamazoo-mi-165285", "city": "Kalamazoo", "state": "MI", "years_registered": 6, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 336621, "name": "Valley Oak Investment Strategies LLC", "name_as_filed": "VALLEY OAK INVESTMENT STRATEGIES LLC", "url": "https://advisorcensus.com/firm/valley-oak-investment-strategies-llc-kalamazoo-mi-336621", "city": "Kalamazoo", "state": "MI", "years_registered": 1, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 283239, "name": "Wolff Financial Management LLC", "name_as_filed": "WOLFF FINANCIAL MANAGEMENT LLC", "url": "https://advisorcensus.com/firm/wolff-financial-management-llc-kalamazoo-mi-283239", "city": "Kalamazoo", "state": "MI", "years_registered": 10, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 159257, "name": "Zhang Financial", "name_as_filed": "ZHANG FINANCIAL", "url": "https://advisorcensus.com/firm/zhang-financial-portage-mi-159257", "city": "Portage", "state": "MI", "years_registered": 14, "raum_band": "over_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false } ], "states": [], "metros": [], "siblings": { "national": "/advisors", "state": { "path": "/advisors/mi", "label": "Financial advisors in Michigan" }, "metro": { "path": "/advisors/mi/kalamazoo", "label": "Financial advisors in Kalamazoo, MI" }, "city_pages": [ { "path": "/advisors/mi/kalamazoo/portage", "label": "Financial advisors in Portage, MI", "firm_count": 10 } ], "fee_pages": [ { "path": "/advisors/mi/kalamazoo/fee-only", "label": "Fee-only financial advisors in Kalamazoo, MI", "firm_count": 12 }, { "path": "/advisors/mi/kalamazoo/flat-fee", "label": "Flat-fee financial advisors in Kalamazoo, MI", "firm_count": 13 }, { "path": "/advisors/mi/kalamazoo/hourly", "label": "Hourly financial advisors in Kalamazoo, MI", "firm_count": 16 } ], "niche_pages": [] }, "csv": "https://advisorcensus.com/advisors/mi/kalamazoo.csv", "source": { "name": "Form ADV", "as_of": "2026-10-01", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" }, "sec_registrations_12_months": { "new_sec_registrations": 0, "sec_registered_at_start": 19, "per_100_registered": null, "national_per_100": 10.11, "as_of": "2026-10-01", "sentence": "No firm here registered with the SEC as an investment adviser over the 12 months to October 1, 2026.", "source": "https://advisorcensus.com/reports/monthly/2026-10" } }