{
  "path": "/advisors/mi/hourly",
  "url": "https://advisorcensus.com/advisors/mi/hourly/page/5",
  "page_type": "state_fee",
  "title": "Hourly financial advisors in Michigan",
  "filters": {},
  "scope_total": 352,
  "faq": [
    {
      "q": "How many financial advisory firms are there in Michigan?",
      "a": "AdvisorCensus lists 783 investment advisory firms with a principal office in Michigan, from Form ADV filings as of October 2026: 308 SEC-registered, 418 state-registered, and 57 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in Michigan?",
      "a": "282 of the 783 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in Michigan offer financial planning?",
      "a": "498 of the 726 firms in Michigan that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in Michigan fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 282 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 352 investment advisory firms with a principal office in Michigan that report hourly charges among their Form ADV Item 5.E compensation arrangements, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below, and read the methodology block for how this page is derived.",
  "about_market": null,
  "citation": "AdvisorCensus. Hourly financial advisors in Michigan: 352 firms from Form ADV filings as of October 2026.",
  "total_firms": 352,
  "page": 5,
  "total_pages": 8,
  "sort": "name",
  "registration_types": {
    "sec": 145,
    "state": 207,
    "exempt": 0
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 126
    },
    {
      "code": "percentage_of_aum",
      "count": 309
    },
    {
      "code": "hourly",
      "count": 352
    },
    {
      "code": "subscription",
      "count": 12
    },
    {
      "code": "fixed",
      "count": 271
    },
    {
      "code": "commissions",
      "count": 8
    },
    {
      "code": "performance_based",
      "count": 8
    },
    {
      "code": "other",
      "count": 36
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 118
    },
    {
      "code": "5_to_9",
      "count": 91
    },
    {
      "code": "10_to_19",
      "count": 86
    },
    {
      "code": "20_plus",
      "count": 57
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 103
    },
    {
      "code": "25m_100m",
      "count": 63
    },
    {
      "code": "100m_500m",
      "count": 92
    },
    {
      "code": "500m_1b",
      "count": 27
    },
    {
      "code": "1b_5b",
      "count": 20
    },
    {
      "code": "over_5b",
      "count": 7
    },
    {
      "code": "not_reported",
      "count": 40
    }
  ],
  "firms": [
    {
      "crd_number": 144105,
      "name": "Moore Financial Strategies, LLC",
      "name_as_filed": "MOORE FINANCIAL STRATEGIES, LLC",
      "url": "https://advisorcensus.com/firm/moore-financial-strategies-llc-sylvan-lake-mi-144105",
      "city": "Sylvan Lake",
      "state": "MI",
      "years_registered": 16,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 338048,
      "name": "MSDR Partners, LLC",
      "name_as_filed": "MSDR PARTNERS, LLC",
      "url": "https://advisorcensus.com/firm/msdr-partners-llc-338048",
      "city": null,
      "state": null,
      "years_registered": 1,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 324619,
      "name": "Murray Strategic Investment L.L.C.",
      "name_as_filed": "MURRAY STRATEGIC INVESTMENT L.L.C.",
      "url": "https://advisorcensus.com/firm/murray-strategic-investment-l-l-c-324619",
      "city": null,
      "state": null,
      "years_registered": 3,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 290344,
      "name": "My Financial Coach, LLC",
      "name_as_filed": "MY FINANCIAL COACH, LLC",
      "url": "https://advisorcensus.com/firm/my-financial-coach-llc-midland-mi-290344",
      "city": "Midland",
      "state": "MI",
      "years_registered": 8,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 324779,
      "name": "Namesake Group",
      "name_as_filed": "NAMESAKE GROUP",
      "url": "https://advisorcensus.com/firm/namesake-group-324779",
      "city": null,
      "state": null,
      "years_registered": 3,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 299117,
      "name": "New View Financial, LLC",
      "name_as_filed": "NEW VIEW FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/new-view-financial-llc-auburn-hills-mi-299117",
      "city": "Auburn Hills",
      "state": "MI",
      "years_registered": 7,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 226514,
      "name": "Newage Advisors LLC",
      "name_as_filed": "NEWAGE ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/newage-advisors-llc-lansing-mi-226514",
      "city": "Lansing",
      "state": "MI",
      "years_registered": 11,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 336228,
      "name": "Noble Street Wealth Management",
      "name_as_filed": "NOBLE STREET WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/noble-street-wealth-management-grand-rapids-mi-336228",
      "city": "Grand Rapids",
      "state": "MI",
      "years_registered": 1,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "subscription",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 338102,
      "name": "Northern Edge Wealth Management",
      "name_as_filed": "NORTHERN EDGE WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/northern-edge-wealth-management-marquette-mi-338102",
      "city": "Marquette",
      "state": "MI",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 124711,
      "name": "Northpoint Financial",
      "name_as_filed": "NORTHPOINT FINANCIAL",
      "url": "https://advisorcensus.com/firm/northpoint-financial-birmingham-mi-124711",
      "city": "Birmingham",
      "state": "MI",
      "years_registered": 15,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 104683,
      "name": "NPF Investment Advisors",
      "name_as_filed": "NPF INVESTMENT ADVISORS",
      "url": "https://advisorcensus.com/firm/npf-investment-advisors-grand-rapids-mi-104683",
      "city": "Grand Rapids",
      "state": "MI",
      "years_registered": 42,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 284089,
      "name": "Nylrem Asset Management, LLC",
      "name_as_filed": "NYLREM ASSET MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/nylrem-asset-management-llc-284089",
      "city": null,
      "state": null,
      "years_registered": 10,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 140381,
      "name": "Old Mission Investment Company, LLC",
      "name_as_filed": "OLD MISSION INVESTMENT COMPANY, LLC",
      "url": "https://advisorcensus.com/firm/old-mission-investment-company-llc-traverse-city-mi-140381",
      "city": "Traverse City",
      "state": "MI",
      "years_registered": 20,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 122500,
      "name": "Old Oak Financial Planning, Inc.",
      "name_as_filed": "OLD OAK FINANCIAL PLANNING, INC.",
      "url": "https://advisorcensus.com/firm/old-oak-financial-planning-inc-brighton-mi-122500",
      "city": "Brighton",
      "state": "MI",
      "years_registered": 6,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 135430,
      "name": "Oliver Financial Planning LLC",
      "name_as_filed": "OLIVER FINANCIAL PLANNING LLC",
      "url": "https://advisorcensus.com/firm/oliver-financial-planning-llc-ann-arbor-mi-135430",
      "city": "Ann Arbor",
      "state": "MI",
      "years_registered": 21,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 144719,
      "name": "Optimal Capital Advisors, LLC",
      "name_as_filed": "OPTIMAL CAPITAL ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/optimal-capital-advisors-llc-traverse-city-mi-144719",
      "city": "Traverse City",
      "state": "MI",
      "years_registered": 19,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 334911,
      "name": "Orcus Investment Advisors, LLC",
      "name_as_filed": "ORCUS INVESTMENT ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/orcus-investment-advisors-llc-elk-rapids-mi-334911",
      "city": "Elk Rapids",
      "state": "MI",
      "years_registered": 1,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 305619,
      "name": "Palatine Hill Wealth Management",
      "name_as_filed": "PALATINE HILL WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/palatine-hill-wealth-management-birmingham-mi-305619",
      "city": "Birmingham",
      "state": "MI",
      "years_registered": 7,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 330380,
      "name": "Park Investments and Consulting LLC",
      "name_as_filed": "PARK INVESTMENTS AND CONSULTING LLC",
      "url": "https://advisorcensus.com/firm/park-investments-and-consulting-llc-grosse-pointe-farms-mi-330380",
      "city": "Grosse Pointe Farms",
      "state": "MI",
      "years_registered": 2,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 137238,
      "name": "Patterson Advisors",
      "name_as_filed": "PATTERSON ADVISORS",
      "url": "https://advisorcensus.com/firm/patterson-advisors-137238",
      "city": null,
      "state": null,
      "years_registered": 20,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 312578,
      "name": "Paycheck to Wealth, LLC",
      "name_as_filed": "PAYCHECK TO WEALTH, LLC",
      "url": "https://advisorcensus.com/firm/paycheck-to-wealth-llc-southfield-mi-312578",
      "city": "Southfield",
      "state": "MI",
      "years_registered": 5,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "subscription"
      ],
      "enhanced": false
    },
    {
      "crd_number": 336568,
      "name": "Pearl Planning",
      "name_as_filed": "PEARL PLANNING",
      "url": "https://advisorcensus.com/firm/pearl-planning-dexter-mi-336568",
      "city": "Dexter",
      "state": "MI",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 326283,
      "name": "Pearl Wealth Group",
      "name_as_filed": "PEARL WEALTH GROUP",
      "url": "https://advisorcensus.com/firm/pearl-wealth-group-caledonia-mi-326283",
      "city": "Caledonia",
      "state": "MI",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 153996,
      "name": "Personal Legacy Planners",
      "name_as_filed": "PERSONAL LEGACY PLANNERS",
      "url": "https://advisorcensus.com/firm/personal-legacy-planners-grand-rapids-mi-153996",
      "city": "Grand Rapids",
      "state": "MI",
      "years_registered": 12,
      "raum_band": "not_reported",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 149495,
      "name": "Pinnacle Investment Advisors, LLC",
      "name_as_filed": "PINNACLE INVESTMENT ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/pinnacle-investment-advisors-llc-ann-arbor-mi-149495",
      "city": "Ann Arbor",
      "state": "MI",
      "years_registered": 17,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 281935,
      "name": "Pinnacle Wealth Management Group, Inc.",
      "name_as_filed": "PINNACLE WEALTH MANAGEMENT GROUP, INC.",
      "url": "https://advisorcensus.com/firm/pinnacle-wealth-management-group-inc-plymouth-mi-281935",
      "city": "Plymouth",
      "state": "MI",
      "years_registered": 8,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 166853,
      "name": "Pinnacle Wealth Management, Inc.",
      "name_as_filed": "PINNACLE WEALTH MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/pinnacle-wealth-management-inc-brighton-mi-166853",
      "city": "Brighton",
      "state": "MI",
      "years_registered": 4,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 122006,
      "name": "Plaisier Financial Group LLC",
      "name_as_filed": "PLAISIER FINANCIAL GROUP LLC",
      "url": "https://advisorcensus.com/firm/plaisier-financial-group-llc-122006",
      "city": null,
      "state": null,
      "years_registered": 24,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 110268,
      "name": "Planning Alternatives Ltd",
      "name_as_filed": "PLANNING ALTERNATIVES LTD",
      "url": "https://advisorcensus.com/firm/planning-alternatives-ltd-birmingham-mi-110268",
      "city": "Birmingham",
      "state": "MI",
      "years_registered": 43,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 330175,
      "name": "Planpath Financial",
      "name_as_filed": "PLANPATH FINANCIAL",
      "url": "https://advisorcensus.com/firm/planpath-financial-marquette-mi-330175",
      "city": "Marquette",
      "state": "MI",
      "years_registered": 2,
      "raum_band": "under_25m",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 112158,
      "name": "Plante Moran Financial Advisors",
      "name_as_filed": "PLANTE MORAN FINANCIAL ADVISORS",
      "url": "https://advisorcensus.com/firm/plante-moran-financial-advisors-southfield-mi-112158",
      "city": "Southfield",
      "state": "MI",
      "years_registered": 33,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 323718,
      "name": "Plante Moran Real Estate Investment Advisors",
      "name_as_filed": "PLANTE MORAN REAL ESTATE INVESTMENT ADVISORS",
      "url": "https://advisorcensus.com/firm/plante-moran-real-estate-investment-advisors-southfield-mi-323718",
      "city": "Southfield",
      "state": "MI",
      "years_registered": 3,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 168260,
      "name": "Planvesting, LLC",
      "name_as_filed": "PLANVESTING, LLC",
      "url": "https://advisorcensus.com/firm/planvesting-llc-168260",
      "city": null,
      "state": null,
      "years_registered": 12,
      "raum_band": "under_25m",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 317215,
      "name": "Predmore Advisors LLC",
      "name_as_filed": "PREDMORE ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/predmore-advisors-llc-rochester-hills-mi-317215",
      "city": "Rochester Hills",
      "state": "MI",
      "years_registered": 1,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 122638,
      "name": "Premier Estate Planners, LLC",
      "name_as_filed": "PREMIER ESTATE PLANNERS, LLC",
      "url": "https://advisorcensus.com/firm/premier-estate-planners-llc-clinton-township-mi-122638",
      "city": "Clinton Township",
      "state": "MI",
      "years_registered": 18,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 333315,
      "name": "Professional Advisory Services",
      "name_as_filed": "PROFESSIONAL ADVISORY SERVICES",
      "url": "https://advisorcensus.com/firm/professional-advisory-services-grosse-pointe-park-mi-333315",
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    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
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}