# Hourly financial advisors in Grand Rapids, MI

> AdvisorCensus lists 51 investment advisory firms with a principal office in the Grand Rapids metro area that report hourly charges among their Form ADV Item 5.E compensation arrangements, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below, and read the methodology block for how this page is derived.

Source: Form ADV filings as of October 2026. Rebuilt monthly. HTML page: https://advisorcensus.com/advisors/mi/grand-rapids/hourly

## At a glance

- Investment advisory firms: 51
- Registration: SEC-registered investment adviser: 35, State-registered investment adviser: 16
- How firms are compensated (Form ADV Item 5.E; shares of the firms that file it): Fee-only (AdvisorCensus test) 21 (41%); Percentage of assets 48 (94%); Hourly charges 51 (100%); Subscription fees (newsletter or periodical) 3 (6%); Fixed fees 42 (82%); Commissions 3 (6%); Performance-based fees 1 (2%); Other 4 (8%)
- Regulatory assets under management (Item 5.F): Under $25 million 4 (8%); $25 million to $100 million 7 (14%); $100 million to $500 million 19 (37%); $500 million to $1 billion 8 (16%); $1 billion to $5 billion 8 (16%); Not reported 5 (10%)
- Years registered: Under 5 years 18 (35%); 5 to 9 years 14 (27%); 10 to 19 years 12 (24%); 20 years or more 7 (14%)

## Firms (page 1 of 2, 1 to 50 of 51, sorted by name)

| Firm | CRD | City | Registration | Assets band | Years registered | Compensation |
| --- | --- | --- | --- | --- | --- | --- |
| [320 Life Financial Planning](https://advisorcensus.com/firm/320-life-financial-planning-holland-mi-300987) ([md](https://advisorcensus.com/firm/320-life-financial-planning-holland-mi-300987.md)) | 300987 | Holland, MI | State-registered investment adviser | Not reported | 1 | Hourly, Fixed fee |
| [Advance Wealth Management Service, LLC](https://advisorcensus.com/firm/advance-wealth-management-service-llc-grand-rapids-mi-301780) ([md](https://advisorcensus.com/firm/advance-wealth-management-service-llc-grand-rapids-mi-301780.md)) | 301780 | Grand Rapids, MI | State-registered investment adviser | $25 million to $100 million | 6 | % of assets, Hourly, Fixed fee |
| [Advisor 123 LLC](https://advisorcensus.com/firm/advisor-123-llc-caledonia-mi-316880) ([md](https://advisorcensus.com/firm/advisor-123-llc-caledonia-mi-316880.md)) | 316880 | Caledonia, MI | State-registered investment adviser | Not reported | 4 | % of assets, Hourly, Fixed fee |
| [Advisory Alpha, LLC](https://advisorcensus.com/firm/advisory-alpha-llc-holland-mi-158282) ([md](https://advisorcensus.com/firm/advisory-alpha-llc-holland-mi-158282.md)) | 158282 | Holland, MI | SEC-registered investment adviser | $1 billion to $5 billion | 15 | % of assets, Hourly, Fixed fee |
| [Aspire Wealth](https://advisorcensus.com/firm/aspire-wealth-caledonia-mi-307098) ([md](https://advisorcensus.com/firm/aspire-wealth-caledonia-mi-307098.md)) | 307098 | Caledonia, MI | State-registered investment adviser | $25 million to $100 million | 6 | % of assets, Hourly, Fixed fee |
| [Bemanaged](https://advisorcensus.com/firm/bemanaged-grand-rapids-mi-140099) ([md](https://advisorcensus.com/firm/bemanaged-grand-rapids-mi-140099.md)) | 140099 | Grand Rapids, MI | SEC-registered investment adviser | $100 million to $500 million | 16 | % of assets, Hourly |
| [Blue Water Asset Management](https://advisorcensus.com/firm/blue-water-asset-management-grand-rapids-mi-175362) ([md](https://advisorcensus.com/firm/blue-water-asset-management-grand-rapids-mi-175362.md)) | 175362 | Grand Rapids, MI | SEC-registered investment adviser | $100 million to $500 million | 11 | % of assets, Hourly, Fixed fee |
| [Bostwick Investment Consulting](https://advisorcensus.com/firm/bostwick-investment-consulting-grand-rapids-mi-338244) ([md](https://advisorcensus.com/firm/bostwick-investment-consulting-grand-rapids-mi-338244.md)) | 338244 | Grand Rapids, MI | State-registered investment adviser | Not reported | 0 | Hourly, Fixed fee |
| [Calder Financial Group](https://advisorcensus.com/firm/calder-financial-group-ada-mi-143973) ([md](https://advisorcensus.com/firm/calder-financial-group-ada-mi-143973.md)) | 143973 | Ada, MI | SEC-registered investment adviser | $100 million to $500 million | 19 | % of assets, Hourly, Fixed fee |
| [Centennial Securities Company Inc](https://advisorcensus.com/firm/centennial-securities-company-inc-grand-rapids-mi-7763) ([md](https://advisorcensus.com/firm/centennial-securities-company-inc-grand-rapids-mi-7763.md)) | 7763 | Grand Rapids, MI | SEC-registered investment adviser | $1 billion to $5 billion | 11 | % of assets, Hourly, Fixed fee |
| [Compound Value Advisers, LLC](https://advisorcensus.com/firm/compound-value-advisers-llc-grand-rapids-mi-168084) ([md](https://advisorcensus.com/firm/compound-value-advisers-llc-grand-rapids-mi-168084.md)) | 168084 | Grand Rapids, MI | State-registered investment adviser | $25 million to $100 million | 13 | % of assets, Hourly, Fixed fee |
| [DB & C Advisors, LLC](https://advisorcensus.com/firm/db-and-c-advisors-llc-holland-mi-155645) ([md](https://advisorcensus.com/firm/db-and-c-advisors-llc-holland-mi-155645.md)) | 155645 | Holland, MI | SEC-registered investment adviser | $100 million to $500 million | 7 | % of assets, Hourly |
| [Eastown Financial Advisors, LLC](https://advisorcensus.com/firm/eastown-financial-advisors-llc-grand-rapids-mi-305675) ([md](https://advisorcensus.com/firm/eastown-financial-advisors-llc-grand-rapids-mi-305675.md)) | 305675 | Grand Rapids, MI | State-registered investment adviser | $100 million to $500 million | 7 | % of assets, Hourly, Fixed fee |
| [Exchange Street Capital](https://advisorcensus.com/firm/exchange-street-capital-spring-lake-mi-333360) ([md](https://advisorcensus.com/firm/exchange-street-capital-spring-lake-mi-333360.md)) | 333360 | Spring Lake, MI | State-registered investment adviser | $25 million to $100 million | 1 | % of assets, Hourly, Fixed fee |
| [Fiduciary Financial Advisors](https://advisorcensus.com/firm/fiduciary-financial-advisors-grand-rapids-mi-172103) ([md](https://advisorcensus.com/firm/fiduciary-financial-advisors-grand-rapids-mi-172103.md)) | 172103 | Grand Rapids, MI | SEC-registered investment adviser | $1 billion to $5 billion | 5 | % of assets, Hourly, Fixed fee |
| [Financial Advisory Corporation](https://advisorcensus.com/firm/financial-advisory-corporation-grand-rapids-mi-105472) ([md](https://advisorcensus.com/firm/financial-advisory-corporation-grand-rapids-mi-105472.md)) | 105472 | Grand Rapids, MI | SEC-registered investment adviser | $1 billion to $5 billion | 37 | % of assets, Hourly, Fixed fee, Other |
| [Generational Wealth, Inc.](https://advisorcensus.com/firm/generational-wealth-inc-zeeland-mi-281330) ([md](https://advisorcensus.com/firm/generational-wealth-inc-zeeland-mi-281330.md)) | 281330 | Zeeland, MI | SEC-registered investment adviser | $100 million to $500 million | 6 | % of assets, Hourly, Fixed fee, Commissions |
| [Golden Goose Wealth Planning](https://advisorcensus.com/firm/golden-goose-wealth-planning-grand-rapids-mi-311595) ([md](https://advisorcensus.com/firm/golden-goose-wealth-planning-grand-rapids-mi-311595.md)) | 311595 | Grand Rapids, MI | State-registered investment adviser | Under $25 million | 5 | % of assets, Hourly, Fixed fee |
| [GPS Financial Group, LLC](https://advisorcensus.com/firm/gps-financial-group-llc-grand-rapids-mi-281534) ([md](https://advisorcensus.com/firm/gps-financial-group-llc-grand-rapids-mi-281534.md)) | 281534 | Grand Rapids, MI | State-registered investment adviser | $25 million to $100 million | 10 | % of assets, Hourly |
| [Grand Wealth Management, LLC](https://advisorcensus.com/firm/grand-wealth-management-llc-grand-rapids-mi-132137) ([md](https://advisorcensus.com/firm/grand-wealth-management-llc-grand-rapids-mi-132137.md)) | 132137 | Grand Rapids, MI | SEC-registered investment adviser | $500 million to $1 billion | 22 | % of assets, Hourly, Fixed fee |
| [Helmholdt 360, LLC](https://advisorcensus.com/firm/helmholdt-360-llc-grand-rapids-mi-125562) ([md](https://advisorcensus.com/firm/helmholdt-360-llc-grand-rapids-mi-125562.md)) | 125562 | Grand Rapids, MI | State-registered investment adviser | Not reported | 22 | Hourly, Other |
| [Henrickson Nauta Wealth Advisors, Inc.](https://advisorcensus.com/firm/henrickson-nauta-wealth-advisors-inc-belmont-mi-141201) ([md](https://advisorcensus.com/firm/henrickson-nauta-wealth-advisors-inc-belmont-mi-141201.md)) | 141201 | Belmont, MI | SEC-registered investment adviser | $500 million to $1 billion | 18 | % of assets, Hourly, Fixed fee |
| [Hungerford Financial LLC](https://advisorcensus.com/firm/hungerford-financial-llc-grand-rapids-mi-249789) ([md](https://advisorcensus.com/firm/hungerford-financial-llc-grand-rapids-mi-249789.md)) | 249789 | Grand Rapids, MI | SEC-registered investment adviser | $100 million to $500 million | 7 | % of assets, Hourly |
| [Innovia Wealth, LLC](https://advisorcensus.com/firm/innovia-wealth-llc-grand-rapids-mi-289913) ([md](https://advisorcensus.com/firm/innovia-wealth-llc-grand-rapids-mi-289913.md)) | 289913 | Grand Rapids, MI | SEC-registered investment adviser | $1 billion to $5 billion | 8 | % of assets, Hourly, Fixed fee, Performance fee |
| [JVL Wealth Strategies](https://advisorcensus.com/firm/jvl-wealth-strategies-wyoming-mi-124018) ([md](https://advisorcensus.com/firm/jvl-wealth-strategies-wyoming-mi-124018.md)) | 124018 | Wyoming, MI | SEC-registered investment adviser | $500 million to $1 billion | 23 | % of assets, Hourly, Fixed fee |
| [Kroon & Mitchell Asset Management LLC](https://advisorcensus.com/firm/kroon-and-mitchell-asset-management-llc-grand-rapids-mi-168120) ([md](https://advisorcensus.com/firm/kroon-and-mitchell-asset-management-llc-grand-rapids-mi-168120.md)) | 168120 | Grand Rapids, MI | SEC-registered investment adviser | $100 million to $500 million | 4 | % of assets, Hourly |
| [LVZ, Inc.](https://advisorcensus.com/firm/lvz-inc-holland-mi-124228) ([md](https://advisorcensus.com/firm/lvz-inc-holland-mi-124228.md)) | 124228 | Holland, MI | SEC-registered investment adviser | $1 billion to $5 billion | 20 | % of assets, Hourly, Fixed fee |
| [Mattson Financial Services, LLC](https://advisorcensus.com/firm/mattson-financial-services-llc-kentwood-mi-153067) ([md](https://advisorcensus.com/firm/mattson-financial-services-llc-kentwood-mi-153067.md)) | 153067 | Kentwood, MI | SEC-registered investment adviser | $500 million to $1 billion | 5 | % of assets, Hourly, Fixed fee, Other |
| [Noble Street Wealth Management](https://advisorcensus.com/firm/noble-street-wealth-management-grand-rapids-mi-336228) ([md](https://advisorcensus.com/firm/noble-street-wealth-management-grand-rapids-mi-336228.md)) | 336228 | Grand Rapids, MI | State-registered investment adviser | Under $25 million | 1 | % of assets, Hourly, Subscription, Fixed fee |
| [NPF Investment Advisors](https://advisorcensus.com/firm/npf-investment-advisors-grand-rapids-mi-104683) ([md](https://advisorcensus.com/firm/npf-investment-advisors-grand-rapids-mi-104683.md)) | 104683 | Grand Rapids, MI | SEC-registered investment adviser | $1 billion to $5 billion | 42 | % of assets, Hourly, Fixed fee |
| [Pearl Wealth Group](https://advisorcensus.com/firm/pearl-wealth-group-caledonia-mi-326283) ([md](https://advisorcensus.com/firm/pearl-wealth-group-caledonia-mi-326283.md)) | 326283 | Caledonia, MI | SEC-registered investment adviser | $100 million to $500 million | 0 | % of assets, Hourly, Fixed fee |
| [Personal Legacy Planners](https://advisorcensus.com/firm/personal-legacy-planners-grand-rapids-mi-153996) ([md](https://advisorcensus.com/firm/personal-legacy-planners-grand-rapids-mi-153996.md)) | 153996 | Grand Rapids, MI | State-registered investment adviser | Not reported | 12 | % of assets, Hourly, Fixed fee |
| [RBS Wealth Management](https://advisorcensus.com/firm/rbs-wealth-management-alto-mi-336536) ([md](https://advisorcensus.com/firm/rbs-wealth-management-alto-mi-336536.md)) | 336536 | Alto, MI | SEC-registered investment adviser | $100 million to $500 million | 1 | % of assets, Hourly, Fixed fee |
| [Regal Investment Advisors LLC](https://advisorcensus.com/firm/regal-investment-advisors-llc-kentwood-mi-125004) ([md](https://advisorcensus.com/firm/regal-investment-advisors-llc-kentwood-mi-125004.md)) | 125004 | Kentwood, MI | SEC-registered investment adviser | $1 billion to $5 billion | 15 | % of assets, Hourly, Fixed fee, Other |
| [Revalue LLC](https://advisorcensus.com/firm/revalue-llc-grand-rapids-mi-165499) ([md](https://advisorcensus.com/firm/revalue-llc-grand-rapids-mi-165499.md)) | 165499 | Grand Rapids, MI | SEC-registered investment adviser | $100 million to $500 million | 1 | % of assets, Hourly, Subscription, Fixed fee |
| [Robert Charles Capital Management](https://advisorcensus.com/firm/robert-charles-capital-management-grand-rapids-mi-283124) ([md](https://advisorcensus.com/firm/robert-charles-capital-management-grand-rapids-mi-283124.md)) | 283124 | Grand Rapids, MI | SEC-registered investment adviser | $100 million to $500 million | 0 | % of assets, Hourly |
| [S.A. Mason, LLC](https://advisorcensus.com/firm/s-a-mason-llc-holland-mi-151440) ([md](https://advisorcensus.com/firm/s-a-mason-llc-holland-mi-151440.md)) | 151440 | Holland, MI | SEC-registered investment adviser | $500 million to $1 billion | 17 | % of assets, Hourly, Fixed fee |
| [Schwallier Wealth Management](https://advisorcensus.com/firm/schwallier-wealth-management-grand-rapids-mi-143329) ([md](https://advisorcensus.com/firm/schwallier-wealth-management-grand-rapids-mi-143329.md)) | 143329 | Grand Rapids, MI | SEC-registered investment adviser | $100 million to $500 million | 4 | % of assets, Hourly, Fixed fee |
| [Stewardship Trust Advisors](https://advisorcensus.com/firm/stewardship-trust-advisors-grandville-mi-121348) ([md](https://advisorcensus.com/firm/stewardship-trust-advisors-grandville-mi-121348.md)) | 121348 | Grandville, MI | SEC-registered investment adviser | $100 million to $500 million | 2 | % of assets, Hourly, Fixed fee |
| [Stonebridge Financial Group](https://advisorcensus.com/firm/stonebridge-financial-group-grand-rapids-mi-166251) ([md](https://advisorcensus.com/firm/stonebridge-financial-group-grand-rapids-mi-166251.md)) | 166251 | Grand Rapids, MI | SEC-registered investment adviser | $500 million to $1 billion | 9 | % of assets, Hourly, Fixed fee, Commissions |
| [Straight Path Wealth Management](https://advisorcensus.com/firm/straight-path-wealth-management-jenison-mi-148897) ([md](https://advisorcensus.com/firm/straight-path-wealth-management-jenison-mi-148897.md)) | 148897 | Jenison, MI | SEC-registered investment adviser | $100 million to $500 million | 5 | % of assets, Hourly |
| [Streamsong Advisors, LLC](https://advisorcensus.com/firm/streamsong-advisors-llc-grand-rapids-mi-168250) ([md](https://advisorcensus.com/firm/streamsong-advisors-llc-grand-rapids-mi-168250.md)) | 168250 | Grand Rapids, MI | SEC-registered investment adviser | $100 million to $500 million | 0 | % of assets, Hourly, Fixed fee |
| [Synergy Wealth Management, LLC](https://advisorcensus.com/firm/synergy-wealth-management-llc-grand-rapids-mi-174633) ([md](https://advisorcensus.com/firm/synergy-wealth-management-llc-grand-rapids-mi-174633.md)) | 174633 | Grand Rapids, MI | SEC-registered investment adviser | $100 million to $500 million | 1 | % of assets, Hourly, Fixed fee |
| [True Wealth Retirement Partners, LLC](https://advisorcensus.com/firm/true-wealth-retirement-partners-llc-wyoming-mi-333443) ([md](https://advisorcensus.com/firm/true-wealth-retirement-partners-llc-wyoming-mi-333443.md)) | 333443 | Wyoming, MI | State-registered investment adviser | Under $25 million | 1 | % of assets, Hourly, Fixed fee |
| [Upbeat Financial](https://advisorcensus.com/firm/upbeat-financial-ada-mi-312754) ([md](https://advisorcensus.com/firm/upbeat-financial-ada-mi-312754.md)) | 312754 | Ada, MI | State-registered investment adviser | Under $25 million | 5 | % of assets, Hourly, Fixed fee |
| [USA Financial Securities LLC](https://advisorcensus.com/firm/usa-financial-securities-llc-ada-mi-103857) ([md](https://advisorcensus.com/firm/usa-financial-securities-llc-ada-mi-103857.md)) | 103857 | Ada, MI | SEC-registered investment adviser | $100 million to $500 million | 19 | % of assets, Hourly, Fixed fee, Commissions |
| [Valor Wealth Group, LLC](https://advisorcensus.com/firm/valor-wealth-group-llc-ada-mi-337746) ([md](https://advisorcensus.com/firm/valor-wealth-group-llc-ada-mi-337746.md)) | 337746 | Ada, MI | State-registered investment adviser | $25 million to $100 million | 1 | % of assets, Hourly, Fixed fee |
| [Vanderpol Investments L.L.C.](https://advisorcensus.com/firm/vanderpol-investments-l-l-c-caledonia-mi-168174) ([md](https://advisorcensus.com/firm/vanderpol-investments-l-l-c-caledonia-mi-168174.md)) | 168174 | Caledonia, MI | SEC-registered investment adviser | $100 million to $500 million | 3 | % of assets, Hourly |
| [Voisard Asset Management Group](https://advisorcensus.com/firm/voisard-asset-management-group-grand-rapids-mi-118048) ([md](https://advisorcensus.com/firm/voisard-asset-management-group-grand-rapids-mi-118048.md)) | 118048 | Grand Rapids, MI | SEC-registered investment adviser | $500 million to $1 billion | 23 | % of assets, Hourly, Fixed fee |
| [Wealthspan Investment Management, LLC](https://advisorcensus.com/firm/wealthspan-investment-management-llc-grand-rapids-mi-309553) ([md](https://advisorcensus.com/firm/wealthspan-investment-management-llc-grand-rapids-mi-309553.md)) | 309553 | Grand Rapids, MI | SEC-registered investment adviser | $25 million to $100 million | 2 | % of assets, Hourly, Fixed fee |

- Next page: https://advisorcensus.com/advisors/mi/grand-rapids/hourly/page/2.md

## Questions people ask

**How many financial advisory firms are there in Grand Rapids, MI?**
AdvisorCensus lists 101 investment advisory firms with a principal office in the Grand Rapids metro area, from Form ADV filings as of October 2026: 58 SEC-registered, 33 state-registered, and 10 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV.

**How many fee-only financial advisors are in Grand Rapids, MI?**
33 of the 101 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed.

**How many financial advisors in Grand Rapids, MI offer financial planning?**
68 of the 91 firms in Grand Rapids, MI that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports.

**Are the financial advisors in Grand Rapids, MI fiduciaries?**
Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 33 firms that meet AdvisorCensus's fee-only test report none of those sales ties.

**How do I check whether a financial advisor has disciplinary disclosures?**
Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck.

**Does AdvisorCensus rate, verify, or recommend these firms?**
No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content.

**What does regulatory assets under management mean?**
Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality.

## Related pages

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Cite as: AdvisorCensus. Hourly financial advisors in Grand Rapids, MI: 51 firms from Form ADV filings as of October 2026.