{ "path": "/advisors/mi/grand-rapids/for-retirement-plans", "url": "https://advisorcensus.com/advisors/mi/grand-rapids/for-retirement-plans", "page_type": "metro_answer", "title": "Financial advisors for retirement plans in Grand Rapids, MI", "filters": {}, "scope_total": 30, "faq": [ { "q": "Which financial advisors in Grand Rapids, MI work with retirement plans?", "a": "30 investment advisory firms with a principal office in the Grand Rapids metro area report retirement plans among their clients on Form ADV Item 5.D, as of October 2026; this page lists them. Form ADV Item 5.D asks every registered adviser which types of clients it advises, with the number of each and the assets it manages for them; a firm appears here when it reports at least one." }, { "q": "How many financial advisory firms are there in Grand Rapids, MI?", "a": "AdvisorCensus lists 101 investment advisory firms with a principal office in the Grand Rapids metro area, from Form ADV filings as of October 2026: 58 SEC-registered, 33 state-registered, and 10 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV." }, { "q": "How many fee-only financial advisors are in Grand Rapids, MI?", "a": "33 of the 101 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed." }, { "q": "How many financial advisors in Grand Rapids, MI offer financial planning?", "a": "68 of the 91 firms in Grand Rapids, MI that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports." }, { "q": "Are the financial advisors in Grand Rapids, MI fiduciaries?", "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 33 firms that meet AdvisorCensus's fee-only test report none of those sales ties." }, { "q": "How do I check whether a financial advisor has disciplinary disclosures?", "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck." }, { "q": "Does AdvisorCensus rate, verify, or recommend these firms?", "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content." }, { "q": "What does regulatory assets under management mean?", "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality." } ], "period": "2026-10-01", "answer_paragraph": "AdvisorCensus lists 30 investment advisory firms with a principal office in the Grand Rapids metro area that report retirement plans among their clients on Form ADV Item 5.D, from filings as of October 2026. Item 5.D asks each firm which types of clients it advises; reporting a client type means the firm serves it, not that it serves only that type. Firms are listed alphabetically; each firm's page lists its client types as filed.", "about_market": "Grand Rapids has 101 investment advisory firms with a principal office in the metro area as of October 2026: 58 SEC-registered, 33 state-registered, and 10 exempt reporting advisers. 33 of them meet AdvisorCensus's fee-only test (paid only by client fees, with no sales-related compensation ties such as an employee registered with a broker-dealer or licensed as an insurance agent), and 28 report under $100 million in regulatory assets under management. The metro area has 440,316 households, 45,387 of them with income of $200,000 or more, or 449 such households for each firm (Census Bureau, American Community Survey 2020–2024 5-year estimates).", "citation": "AdvisorCensus. Financial advisors for retirement plans in Grand Rapids, MI: 30 firms from Form ADV filings as of October 2026.", "total_firms": 30, "page": 1, "total_pages": 1, "sort": "name", "registration_types": { "sec": 26, "state": 4, "exempt": 0 }, "fee_model_mix": [ { "code": "fee-only", "count": 12 }, { "code": "percentage_of_aum", "count": 30 }, { "code": "hourly", "count": 19 }, { "code": "subscription", "count": 0 }, { "code": "fixed", "count": 21 }, { "code": "commissions", "count": 1 }, { "code": "performance_based", "count": 1 }, { "code": "other", "count": 3 }, { "code": "not_reported", "count": 0 } ], "years_registered_distribution": [ { "code": "under_5", "count": 6 }, { "code": "5_to_9", "count": 8 }, { "code": "10_to_19", "count": 11 }, { "code": "20_plus", "count": 5 }, { "code": "not_reported", "count": 0 } ], "raum_band_distribution": [ { "code": "under_25m", "count": 1 }, { "code": "25m_100m", "count": 3 }, { "code": "100m_500m", "count": 8 }, { "code": "500m_1b", "count": 6 }, { "code": "1b_5b", "count": 12 }, { "code": "over_5b", "count": 0 }, { "code": "not_reported", "count": 0 } ], "firms": [ { "crd_number": 158282, "name": "Advisory Alpha, LLC", "name_as_filed": "ADVISORY ALPHA, LLC", "url": "https://advisorcensus.com/firm/advisory-alpha-llc-holland-mi-158282", "city": "Holland", "state": "MI", "years_registered": 15, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 152012, "name": "Alliance Investment Management, LLC", "name_as_filed": "ALLIANCE INVESTMENT MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/alliance-investment-management-llc-jenison-mi-152012", "city": "Jenison", "state": "MI", "years_registered": 5, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 143973, "name": "Calder Financial Group", "name_as_filed": "CALDER FINANCIAL GROUP", "url": "https://advisorcensus.com/firm/calder-financial-group-ada-mi-143973", "city": "Ada", "state": "MI", "years_registered": 19, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 173736, "name": "Captrust Wealth Advisors", "name_as_filed": "CAPTRUST WEALTH ADVISORS", "url": "https://advisorcensus.com/firm/captrust-wealth-advisors-holland-mi-173736", "city": "Holland", "state": "MI", "years_registered": 11, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 7763, "name": "Centennial Securities Company Inc", "name_as_filed": "CENTENNIAL SECURITIES COMPANY INC", "url": "https://advisorcensus.com/firm/centennial-securities-company-inc-grand-rapids-mi-7763", "city": "Grand Rapids", "state": "MI", "years_registered": 11, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 155645, "name": "DB & C Advisors, LLC", "name_as_filed": "DB & C ADVISORS, LLC", "url": "https://advisorcensus.com/firm/db-and-c-advisors-llc-holland-mi-155645", "city": "Holland", "state": "MI", "years_registered": 7, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 319351, "name": "DS Investment Advisors", "name_as_filed": "DS INVESTMENT ADVISORS", "url": "https://advisorcensus.com/firm/ds-investment-advisors-grand-rapids-mi-319351", "city": "Grand Rapids", "state": "MI", "years_registered": 4, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 333360, "name": "Exchange Street Capital", "name_as_filed": "EXCHANGE STREET CAPITAL", "url": "https://advisorcensus.com/firm/exchange-street-capital-spring-lake-mi-333360", "city": "Spring Lake", "state": "MI", "years_registered": 1, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 172103, "name": "Fiduciary Financial Advisors", "name_as_filed": "FIDUCIARY FINANCIAL ADVISORS", "url": "https://advisorcensus.com/firm/fiduciary-financial-advisors-grand-rapids-mi-172103", "city": "Grand Rapids", "state": "MI", "years_registered": 5, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 105472, "name": "Financial Advisory Corporation", "name_as_filed": "FINANCIAL ADVISORY CORPORATION", "url": "https://advisorcensus.com/firm/financial-advisory-corporation-grand-rapids-mi-105472", "city": "Grand Rapids", "state": "MI", "years_registered": 37, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "other" ], "enhanced": false }, { "crd_number": 281534, "name": "GPS Financial Group, LLC", "name_as_filed": "GPS FINANCIAL GROUP, LLC", "url": "https://advisorcensus.com/firm/gps-financial-group-llc-grand-rapids-mi-281534", "city": "Grand Rapids", "state": "MI", "years_registered": 10, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 317857, "name": "Graetz Wealth", "name_as_filed": "GRAETZ WEALTH", "url": "https://advisorcensus.com/firm/graetz-wealth-jenison-mi-317857", "city": "Jenison", "state": "MI", "years_registered": 2, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 132137, "name": "Grand Wealth Management, LLC", "name_as_filed": "GRAND WEALTH MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/grand-wealth-management-llc-grand-rapids-mi-132137", "city": "Grand Rapids", "state": "MI", "years_registered": 22, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 275030, "name": "Greenrock Wealth Management, LLC", "name_as_filed": "GREENROCK WEALTH MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/greenrock-wealth-management-llc-east-grand-rapids-mi-275030", "city": "East Grand Rapids", "state": "MI", "years_registered": 10, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 141201, "name": "Henrickson Nauta Wealth Advisors, Inc.", "name_as_filed": "HENRICKSON NAUTA WEALTH ADVISORS, INC.", "url": "https://advisorcensus.com/firm/henrickson-nauta-wealth-advisors-inc-belmont-mi-141201", "city": "Belmont", "state": "MI", "years_registered": 18, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 313469, "name": "Hill Island Financial LLC", "name_as_filed": "HILL ISLAND FINANCIAL LLC", "url": "https://advisorcensus.com/firm/hill-island-financial-llc-grand-rapids-mi-313469", "city": "Grand Rapids", "state": "MI", "years_registered": 5, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 249789, "name": "Hungerford Financial LLC", "name_as_filed": "HUNGERFORD FINANCIAL LLC", "url": "https://advisorcensus.com/firm/hungerford-financial-llc-grand-rapids-mi-249789", "city": "Grand Rapids", "state": "MI", "years_registered": 7, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 289913, "name": "Innovia Wealth, LLC", "name_as_filed": "INNOVIA WEALTH, LLC", "url": "https://advisorcensus.com/firm/innovia-wealth-llc-grand-rapids-mi-289913", "city": "Grand Rapids", "state": "MI", "years_registered": 8, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "performance_based" ], "enhanced": false }, { "crd_number": 168831, "name": "Lafleur & Godfrey Private Wealth Management", "name_as_filed": "LAFLEUR & GODFREY PRIVATE WEALTH MANAGEMENT", "url": "https://advisorcensus.com/firm/lafleur-and-godfrey-private-wealth-management-grand-rapids-mi-168831", "city": "Grand Rapids", "state": "MI", "years_registered": 13, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "other" ], "enhanced": false }, { "crd_number": 288255, "name": "Lifeworks Advisors, LLC", "name_as_filed": "LIFEWORKS ADVISORS, LLC", "url": "https://advisorcensus.com/firm/lifeworks-advisors-llc-grand-rapids-mi-288255", "city": "Grand Rapids", "state": "MI", "years_registered": 5, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 124228, "name": "LVZ, Inc.", "name_as_filed": "LVZ, INC.", "url": "https://advisorcensus.com/firm/lvz-inc-holland-mi-124228", "city": "Holland", "state": "MI", "years_registered": 20, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 125389, "name": "Midwest Capital Advisors, LLC", "name_as_filed": "MIDWEST CAPITAL ADVISORS, LLC", "url": "https://advisorcensus.com/firm/midwest-capital-advisors-llc-grand-rapids-mi-125389", "city": "Grand Rapids", "state": "MI", "years_registered": 12, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 104683, "name": "NPF Investment Advisors", "name_as_filed": "NPF INVESTMENT ADVISORS", "url": "https://advisorcensus.com/firm/npf-investment-advisors-grand-rapids-mi-104683", "city": "Grand Rapids", "state": "MI", "years_registered": 42, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 336795, "name": "Rapids Financial LLC", "name_as_filed": "RAPIDS FINANCIAL LLC", "url": "https://advisorcensus.com/firm/rapids-financial-llc-kentwood-mi-336795", "city": "Kentwood", "state": "MI", "years_registered": 1, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 170939, "name": "Red Cedar Investment Management", "name_as_filed": "RED CEDAR INVESTMENT MANAGEMENT", "url": "https://advisorcensus.com/firm/red-cedar-investment-management-grand-rapids-mi-170939", "city": "Grand Rapids", "state": "MI", "years_registered": 12, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 125004, "name": "Regal Investment Advisors LLC", "name_as_filed": "REGAL INVESTMENT ADVISORS LLC", "url": "https://advisorcensus.com/firm/regal-investment-advisors-llc-kentwood-mi-125004", "city": "Kentwood", "state": "MI", "years_registered": 15, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "other" ], "enhanced": false }, { "crd_number": 283124, "name": "Robert Charles Capital Management", "name_as_filed": "ROBERT CHARLES CAPITAL MANAGEMENT", "url": "https://advisorcensus.com/firm/robert-charles-capital-management-grand-rapids-mi-283124", "city": "Grand Rapids", 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"name_as_filed": "VOISARD ASSET MANAGEMENT GROUP", "url": "https://advisorcensus.com/firm/voisard-asset-management-group-grand-rapids-mi-118048", "city": "Grand Rapids", "state": "MI", "years_registered": 23, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false } ], "states": [], "metros": [], "siblings": { "national": "/advisors", "state": { "path": "/advisors/mi", "label": "Financial advisors in Michigan" }, "metro": { "path": "/advisors/mi/grand-rapids", "label": "Financial advisors in Grand Rapids, MI" }, "city_pages": [ { "path": "/advisors/mi/grand-rapids/holland", "label": "Financial advisors in Holland, MI", "firm_count": 10 } ], "fee_pages": [ { "path": "/advisors/mi/grand-rapids/fee-only", "label": "Fee-only financial advisors in Grand Rapids, MI", "firm_count": 33 }, { "path": "/advisors/mi/grand-rapids/flat-fee", "label": "Flat-fee financial advisors in Grand Rapids, MI", "firm_count": 59 }, { "path": "/advisors/mi/grand-rapids/hourly", "label": "Hourly financial advisors in Grand Rapids, MI", "firm_count": 51 } ], "answer_pages": [ { "path": "/advisors/mi/grand-rapids/for-high-net-worth-individuals", "firm_count": 71, "label": "Financial advisors for high-net-worth individuals in Grand Rapids, MI" }, { "path": "/advisors/mi/grand-rapids/for-businesses", "firm_count": 35, "label": "Financial advisors for businesses in Grand Rapids, MI" }, { "path": "/advisors/mi/grand-rapids/for-charities", "firm_count": 38, "label": "Financial advisors for charitable organizations in Grand Rapids, MI" }, { "path": "/advisors/mi/grand-rapids/no-account-minimum", "firm_count": 13, "label": "Financial advisors with no account minimum in Grand Rapids, MI" } ], "niche_pages": [ { "path": "/advisors/mi/grand-rapids/pre-retirees", "firm_count": 1, "label": "Financial advisors for pre-retirees in Grand Rapids, MI" }, { "path": "/advisors/mi/grand-rapids/retirees", "firm_count": 1, "label": "Financial advisors for retirees in Grand Rapids, MI" } ] }, "csv": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }