{
  "path": "/advisors/mi/flat-fee",
  "url": "https://advisorcensus.com/advisors/mi/flat-fee/page/9",
  "page_type": "state_fee",
  "title": "Flat-fee financial advisors in Michigan",
  "filters": {},
  "scope_total": 416,
  "faq": [
    {
      "q": "How many financial advisory firms are there in Michigan?",
      "a": "AdvisorCensus lists 783 investment advisory firms with a principal office in Michigan, from Form ADV filings as of October 2026: 308 SEC-registered, 418 state-registered, and 57 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in Michigan?",
      "a": "282 of the 783 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in Michigan offer financial planning?",
      "a": "498 of the 726 firms in Michigan that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in Michigan fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 282 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 416 investment advisory firms with a principal office in Michigan that report fixed fees among their Form ADV Item 5.E compensation arrangements, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below, and read the methodology block for how this page is derived.",
  "about_market": null,
  "citation": "AdvisorCensus. Flat-fee financial advisors in Michigan: 416 firms from Form ADV filings as of October 2026.",
  "total_firms": 416,
  "page": 9,
  "total_pages": 9,
  "sort": "name",
  "registration_types": {
    "sec": 194,
    "state": 222,
    "exempt": 0
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 154
    },
    {
      "code": "percentage_of_aum",
      "count": 363
    },
    {
      "code": "hourly",
      "count": 271
    },
    {
      "code": "subscription",
      "count": 9
    },
    {
      "code": "fixed",
      "count": 416
    },
    {
      "code": "commissions",
      "count": 11
    },
    {
      "code": "performance_based",
      "count": 13
    },
    {
      "code": "other",
      "count": 36
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 156
    },
    {
      "code": "5_to_9",
      "count": 103
    },
    {
      "code": "10_to_19",
      "count": 92
    },
    {
      "code": "20_plus",
      "count": 65
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 114
    },
    {
      "code": "25m_100m",
      "count": 68
    },
    {
      "code": "100m_500m",
      "count": 112
    },
    {
      "code": "500m_1b",
      "count": 40
    },
    {
      "code": "1b_5b",
      "count": 35
    },
    {
      "code": "over_5b",
      "count": 9
    },
    {
      "code": "not_reported",
      "count": 38
    }
  ],
  "firms": [
    {
      "crd_number": 325405,
      "name": "Watershed Wealth",
      "name_as_filed": "WATERSHED WEALTH",
      "url": "https://advisorcensus.com/firm/watershed-wealth-alpena-mi-325405",
      "city": "Alpena",
      "state": "MI",
      "years_registered": 3,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 337631,
      "name": "Wealth & Wellness Group, LLC",
      "name_as_filed": "WEALTH & WELLNESS GROUP, LLC",
      "url": "https://advisorcensus.com/firm/wealth-and-wellness-group-llc-brighton-mi-337631",
      "city": "Brighton",
      "state": "MI",
      "years_registered": 1,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 332595,
      "name": "Wealth Ease Wealth Management",
      "name_as_filed": "WEALTH EASE WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/wealth-ease-wealth-management-marshall-mi-332595",
      "city": "Marshall",
      "state": "MI",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 305627,
      "name": "Wealth for You Financial, LLC",
      "name_as_filed": "WEALTH FOR YOU FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/wealth-for-you-financial-llc-grand-blanc-mi-305627",
      "city": "Grand Blanc",
      "state": "MI",
      "years_registered": 7,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 122892,
      "name": "Wealth Management Institute, Inc.",
      "name_as_filed": "WEALTH MANAGEMENT INSTITUTE, INC.",
      "url": "https://advisorcensus.com/firm/wealth-management-institute-inc-lansing-mi-122892",
      "city": "Lansing",
      "state": "MI",
      "years_registered": 31,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 133467,
      "name": "Wealth Management Partners LLC",
      "name_as_filed": "WEALTH MANAGEMENT PARTNERS LLC",
      "url": "https://advisorcensus.com/firm/wealth-management-partners-llc-williamston-mi-133467",
      "city": "Williamston",
      "state": "MI",
      "years_registered": 21,
      "raum_band": "25m_100m",
      "compensation_types": [
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 131012,
      "name": "Wealth Management Services, LLC",
      "name_as_filed": "WEALTH MANAGEMENT SERVICES, LLC",
      "url": "https://advisorcensus.com/firm/wealth-management-services-llc-bloomfield-hills-mi-131012",
      "city": "Bloomfield Hills",
      "state": "MI",
      "years_registered": 22,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 144800,
      "name": "Wealth Personal",
      "name_as_filed": "WEALTH PERSONAL",
      "url": "https://advisorcensus.com/firm/wealth-personal-elk-rapids-mi-144800",
      "city": "Elk Rapids",
      "state": "MI",
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 309553,
      "name": "Wealthspan Investment Management, LLC",
      "name_as_filed": "WEALTHSPAN INVESTMENT MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/wealthspan-investment-management-llc-grand-rapids-mi-309553",
      "city": "Grand Rapids",
      "state": "MI",
      "years_registered": 2,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 310994,
      "name": "Wealthy Intentions",
      "name_as_filed": "WEALTHY INTENTIONS",
      "url": "https://advisorcensus.com/firm/wealthy-intentions-310994",
      "city": null,
      "state": null,
      "years_registered": 5,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 162302,
      "name": "Weather EYE Advisors, Inc.",
      "name_as_filed": "WEATHER EYE ADVISORS, INC.",
      "url": "https://advisorcensus.com/firm/weather-eye-advisors-inc-162302",
      "city": null,
      "state": null,
      "years_registered": 4,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 338370,
      "name": "Wellspring Investing",
      "name_as_filed": "WELLSPRING INVESTING",
      "url": "https://advisorcensus.com/firm/wellspring-investing-338370",
      "city": null,
      "state": null,
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 312073,
      "name": "West Michigan Advisors",
      "name_as_filed": "WEST MICHIGAN ADVISORS",
      "url": "https://advisorcensus.com/firm/west-michigan-advisors-holland-mi-312073",
      "city": "Holland",
      "state": "MI",
      "years_registered": 5,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "subscription",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 289002,
      "name": "Whale Shark Financial LLC",
      "name_as_filed": "WHALE SHARK FINANCIAL LLC",
      "url": "https://advisorcensus.com/firm/whale-shark-financial-llc-289002",
      "city": null,
      "state": null,
      "years_registered": 9,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 146564,
      "name": "Wolverine Wealth Advisory Services Inc.",
      "name_as_filed": "WOLVERINE WEALTH ADVISORY SERVICES INC.",
      "url": "https://advisorcensus.com/firm/wolverine-wealth-advisory-services-inc-bloomfield-hills-mi-146564",
      "city": "Bloomfield Hills",
      "state": "MI",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 159257,
      "name": "Zhang Financial",
      "name_as_filed": "ZHANG FINANCIAL",
      "url": "https://advisorcensus.com/firm/zhang-financial-portage-mi-159257",
      "city": "Portage",
      "state": "MI",
      "years_registered": 14,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    }
  ],
  "states": [],
  "metros": [],
  "siblings": {
    "national": "/advisors",
    "state": {
      "path": "/advisors/mi",
      "label": "Financial advisors in Michigan"
    },
    "fee_pages": [
      {
        "path": "/advisors/mi/fee-only",
        "label": "Fee-only financial advisors in Michigan",
        "firm_count": 282
      },
      {
        "path": "/advisors/mi/hourly",
        "label": "Hourly financial advisors in Michigan",
        "firm_count": 352
      }
    ],
    "metro_fee_pages": [
      {
        "path": "/advisors/mi/detroit/flat-fee",
        "firm_count": 170,
        "label": "Flat-fee financial advisors in Detroit, MI"
      },
      {
        "path": "/advisors/mi/grand-rapids/flat-fee",
        "firm_count": 59,
        "label": "Flat-fee financial advisors in Grand Rapids, MI"
      },
      {
        "path": "/advisors/mi/ann-arbor/flat-fee",
        "firm_count": 23,
        "label": "Flat-fee financial advisors in Ann Arbor, MI"
      },
      {
        "path": "/advisors/mi/lansing/flat-fee",
        "firm_count": 22,
        "label": "Flat-fee financial advisors in Lansing, MI"
      },
      {
        "path": "/advisors/mi/traverse-city/flat-fee",
        "firm_count": 14,
        "label": "Flat-fee financial advisors in Traverse City, MI"
      },
      {
        "path": "/advisors/mi/kalamazoo/flat-fee",
        "firm_count": 13,
        "label": "Flat-fee financial advisors in Kalamazoo, MI"
      },
      {
        "path": "/advisors/mi/flint/flat-fee",
        "firm_count": 8,
        "label": "Flat-fee financial advisors in Flint, MI"
      },
      {
        "path": "/advisors/mi/niles/flat-fee",
        "firm_count": 5,
        "label": "Flat-fee financial advisors in Niles, MI"
      },
      {
        "path": "/advisors/mi/jackson/flat-fee",
        "firm_count": 4,
        "label": "Flat-fee financial advisors in Jackson, MI"
      },
      {
        "path": "/advisors/mi/midland/flat-fee",
        "firm_count": 3,
        "label": "Flat-fee financial advisors in Midland, MI"
      },
      {
        "path": "/advisors/mi/battle-creek/flat-fee",
        "firm_count": 2,
        "label": "Flat-fee financial advisors in Battle Creek, MI"
      },
      {
        "path": "/advisors/mi/bay-city/flat-fee",
        "firm_count": 2,
        "label": "Flat-fee financial advisors in Bay City, MI"
      },
      {
        "path": "/advisors/mi/muskegon/flat-fee",
        "firm_count": 2,
        "label": "Flat-fee financial advisors in Muskegon, MI"
      },
      {
        "path": "/advisors/mi/saginaw/flat-fee",
        "firm_count": 2,
        "label": "Flat-fee financial advisors in Saginaw, MI"
      },
      {
        "path": "/advisors/mi/monroe/flat-fee",
        "firm_count": 1,
        "label": "Flat-fee financial advisors in Monroe, MI"
      }
    ]
  },
  "csv": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}