# Financial advisors in Louisville, KY

> AdvisorCensus lists 87 investment advisory firms with a principal office in the Louisville metro area, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.

Source: Form ADV filings as of October 2026. Rebuilt monthly. HTML page: https://advisorcensus.com/advisors/ky/louisville/page/2

## At a glance

- Investment advisory firms: 87
- Registration: SEC-registered investment adviser: 49, State-registered investment adviser: 32, Exempt reporting adviser: 6
- How firms are compensated (Form ADV Item 5.E; shares of the firms that file it): Fee-only (AdvisorCensus test) 26 (32%); Percentage of assets 75 (93%); Hourly charges 34 (42%); Subscription fees (newsletter or periodical) 1 (1%); Fixed fees 53 (65%); Commissions 1 (1%); Performance-based fees 12 (15%); Other 7 (9%); No compensation arrangements reported 6
- Regulatory assets under management (Item 5.F): Under $25 million 9 (10%); $25 million to $100 million 19 (22%); $100 million to $500 million 25 (29%); $500 million to $1 billion 9 (10%); $1 billion to $5 billion 11 (13%); Over $5 billion 2 (2%); Not reported 12 (14%)
- Years registered: Under 5 years 28 (32%); 5 to 9 years 25 (29%); 10 to 19 years 20 (23%); 20 years or more 13 (15%); Not reported 1 (1%)

## Firms (page 2 of 2, 51 to 87 of 87, sorted by name)

| Firm | CRD | City | Registration | Assets band | Years registered | Compensation |
| --- | --- | --- | --- | --- | --- | --- |
| [Magnate Advisory Services, LLC](https://advisorcensus.com/firm/magnate-advisory-services-llc-louisville-ky-283056) ([md](https://advisorcensus.com/firm/magnate-advisory-services-llc-louisville-ky-283056.md)) | 283056 | Louisville, KY | SEC-registered investment adviser | $100 million to $500 million | 6 | % of assets, Hourly, Fixed fee |
| [Mercurio Wealth Advisors](https://advisorcensus.com/firm/mercurio-wealth-advisors-louisville-ky-283632) ([md](https://advisorcensus.com/firm/mercurio-wealth-advisors-louisville-ky-283632.md)) | 283632 | Louisville, KY | SEC-registered investment adviser | $100 million to $500 million | 5 | % of assets, Fixed fee |
| [Oak Proof Management LLC](https://advisorcensus.com/firm/oak-proof-management-llc-louisville-ky-335186) ([md](https://advisorcensus.com/firm/oak-proof-management-llc-louisville-ky-335186.md)) | 335186 | Louisville, KY | Exempt reporting adviser | Not reported | 1 | Not reported |
| [Oxinas Partners Wealth Management](https://advisorcensus.com/firm/oxinas-partners-wealth-management-jeffersonville-in-297462) ([md](https://advisorcensus.com/firm/oxinas-partners-wealth-management-jeffersonville-in-297462.md)) | 297462 | Jeffersonville, IN | SEC-registered investment adviser | $100 million to $500 million | 8 | % of assets, Hourly, Fixed fee |
| [Page Financial Services, LLC](https://advisorcensus.com/firm/page-financial-services-llc-louisville-ky-159957) ([md](https://advisorcensus.com/firm/page-financial-services-llc-louisville-ky-159957.md)) | 159957 | Louisville, KY | State-registered investment adviser | Under $25 million | 14 | % of assets, Fixed fee |
| [Parthenon LLC](https://advisorcensus.com/firm/parthenon-llc-louisville-ky-107794) ([md](https://advisorcensus.com/firm/parthenon-llc-louisville-ky-107794.md)) | 107794 | Louisville, KY | SEC-registered investment adviser | $1 billion to $5 billion | 27 | % of assets, Performance fee |
| [Pillar Financial Advisors, LLC](https://advisorcensus.com/firm/pillar-financial-advisors-llc-louisville-ky-121880) ([md](https://advisorcensus.com/firm/pillar-financial-advisors-llc-louisville-ky-121880.md)) | 121880 | Louisville, KY | SEC-registered investment adviser | $100 million to $500 million | 11 | % of assets, Fixed fee |
| [Pivot Point Wealth Planning](https://advisorcensus.com/firm/pivot-point-wealth-planning-brandenburg-ky-287623) ([md](https://advisorcensus.com/firm/pivot-point-wealth-planning-brandenburg-ky-287623.md)) | 287623 | Brandenburg, KY | State-registered investment adviser | $25 million to $100 million | 9 | % of assets, Fixed fee |
| [Plentiful Wealth, LLC](https://advisorcensus.com/firm/plentiful-wealth-llc-louisville-ky-312250) ([md](https://advisorcensus.com/firm/plentiful-wealth-llc-louisville-ky-312250.md)) | 312250 | Louisville, KY | State-registered investment adviser | $25 million to $100 million | 5 | % of assets, Hourly, Fixed fee |
| [PNC Real Estate](https://advisorcensus.com/firm/pnc-real-estate-louisville-ky-172753) ([md](https://advisorcensus.com/firm/pnc-real-estate-louisville-ky-172753.md)) | 172753 | Louisville, KY | SEC-registered investment adviser | $1 billion to $5 billion | 11 | Other |
| [Private Client Services, LLC](https://advisorcensus.com/firm/private-client-services-llc-louisville-ky-120222) ([md](https://advisorcensus.com/firm/private-client-services-llc-louisville-ky-120222.md)) | 120222 | Louisville, KY | SEC-registered investment adviser | $1 billion to $5 billion | 16 | % of assets, Hourly, Fixed fee |
| [Prosperity Asset Management, LLC](https://advisorcensus.com/firm/prosperity-asset-management-llc-louisville-ky-286028) ([md](https://advisorcensus.com/firm/prosperity-asset-management-llc-louisville-ky-286028.md)) | 286028 | Louisville, KY | State-registered investment adviser | $25 million to $100 million | 9 | % of assets, Fixed fee |
| [Ramsey Quantitative Systems, Inc.](https://advisorcensus.com/firm/ramsey-quantitative-systems-inc-louisville-ky-175257) ([md](https://advisorcensus.com/firm/ramsey-quantitative-systems-inc-louisville-ky-175257.md)) | 175257 | Louisville, KY | SEC-registered investment adviser | $500 million to $1 billion | 11 | % of assets, Performance fee |
| [Reliant Wealth Planning, LLC](https://advisorcensus.com/firm/reliant-wealth-planning-llc-louisville-ky-286230) ([md](https://advisorcensus.com/firm/reliant-wealth-planning-llc-louisville-ky-286230.md)) | 286230 | Louisville, KY | SEC-registered investment adviser | $500 million to $1 billion | 9 | % of assets, Fixed fee |
| [Retirement Planning Solutions, LLC](https://advisorcensus.com/firm/retirement-planning-solutions-llc-louisville-ky-311575) ([md](https://advisorcensus.com/firm/retirement-planning-solutions-llc-louisville-ky-311575.md)) | 311575 | Louisville, KY | SEC-registered investment adviser | $100 million to $500 million | 5 | % of assets, Hourly, Fixed fee |
| [Ricketts Financial, LLC](https://advisorcensus.com/firm/ricketts-financial-llc-louisville-ky-309381) ([md](https://advisorcensus.com/firm/ricketts-financial-llc-louisville-ky-309381.md)) | 309381 | Louisville, KY | SEC-registered investment adviser | $100 million to $500 million | 6 | % of assets, Fixed fee |
| [River Road Asset Management, LLC](https://advisorcensus.com/firm/river-road-asset-management-llc-louisville-ky-134918) ([md](https://advisorcensus.com/firm/river-road-asset-management-llc-louisville-ky-134918.md)) | 134918 | Louisville, KY | SEC-registered investment adviser | Over $5 billion | 21 | % of assets, Performance fee |
| [Riverstone Asset Management, LLC](https://advisorcensus.com/firm/riverstone-asset-management-llc-louisville-ky-161087) ([md](https://advisorcensus.com/firm/riverstone-asset-management-llc-louisville-ky-161087.md)) | 161087 | Louisville, KY | SEC-registered investment adviser | $100 million to $500 million | 0 | % of assets |
| [Saling Wealth Advisors](https://advisorcensus.com/firm/saling-wealth-advisors-louisville-ky-283226) ([md](https://advisorcensus.com/firm/saling-wealth-advisors-louisville-ky-283226.md)) | 283226 | Louisville, KY | SEC-registered investment adviser | $500 million to $1 billion | 10 | % of assets, Fixed fee |
| [Stegner Investment Associates Inc](https://advisorcensus.com/firm/stegner-investment-associates-inc-louisville-ky-107480) ([md](https://advisorcensus.com/firm/stegner-investment-associates-inc-louisville-ky-107480.md)) | 107480 | Louisville, KY | SEC-registered investment adviser | $1 billion to $5 billion | 32 | % of assets, Fixed fee |
| [Strategic Wealth Investment Group, LLC](https://advisorcensus.com/firm/strategic-wealth-investment-group-llc-louisville-ky-165474) ([md](https://advisorcensus.com/firm/strategic-wealth-investment-group-llc-louisville-ky-165474.md)) | 165474 | Louisville, KY | SEC-registered investment adviser | $1 billion to $5 billion | 6 | % of assets, Hourly |
| [T.K.M. Financial Services, LLC](https://advisorcensus.com/firm/t-k-m-financial-services-llc-louisville-ky-289872) ([md](https://advisorcensus.com/firm/t-k-m-financial-services-llc-louisville-ky-289872.md)) | 289872 | Louisville, KY | State-registered investment adviser | $25 million to $100 million | 8 | % of assets, Hourly, Fixed fee |
| [The Gleason Group, Inc.](https://advisorcensus.com/firm/the-gleason-group-inc-prospect-ky-175104) ([md](https://advisorcensus.com/firm/the-gleason-group-inc-prospect-ky-175104.md)) | 175104 | Prospect, KY | SEC-registered investment adviser | $1 billion to $5 billion | 11 | % of assets |
| [The Wealth Planning Company](https://advisorcensus.com/firm/the-wealth-planning-company-louisville-ky-341410) ([md](https://advisorcensus.com/firm/the-wealth-planning-company-louisville-ky-341410.md)) | 341410 | Louisville, KY | State-registered investment adviser | Under $25 million | Not reported | % of assets, Hourly, Fixed fee |
| [Thompson Investment Advisors](https://advisorcensus.com/firm/thompson-investment-advisors-louisville-ky-124034) ([md](https://advisorcensus.com/firm/thompson-investment-advisors-louisville-ky-124034.md)) | 124034 | Louisville, KY | State-registered investment adviser | $25 million to $100 million | 35 | % of assets |
| [Todd Asset Management LLC](https://advisorcensus.com/firm/todd-asset-management-llc-louisville-ky-109473) ([md](https://advisorcensus.com/firm/todd-asset-management-llc-louisville-ky-109473.md)) | 109473 | Louisville, KY | SEC-registered investment adviser | Over $5 billion | 28 | % of assets, Fixed fee |
| [VF Advisors, LLC](https://advisorcensus.com/firm/vf-advisors-llc-louisville-ky-334305) ([md](https://advisorcensus.com/firm/vf-advisors-llc-louisville-ky-334305.md)) | 334305 | Louisville, KY | SEC-registered investment adviser | $100 million to $500 million | 1 | % of assets, Performance fee, Other |
| [Warlock Ltd.](https://advisorcensus.com/firm/warlock-ltd-louisville-ky-342413) ([md](https://advisorcensus.com/firm/warlock-ltd-louisville-ky-342413.md)) | 342413 | Louisville, KY | Exempt reporting adviser | Not reported | 0 | Not reported |
| [Warren Wealth Management & Tax Planning Inc.](https://advisorcensus.com/firm/warren-wealth-management-and-tax-planning-inc-louisville-ky-305992) ([md](https://advisorcensus.com/firm/warren-wealth-management-and-tax-planning-inc-louisville-ky-305992.md)) | 305992 | Louisville, KY | State-registered investment adviser | $25 million to $100 million | 6 | % of assets, Fixed fee |
| [Waycross GP, LLC](https://advisorcensus.com/firm/waycross-gp-llc-louisville-ky-339521) ([md](https://advisorcensus.com/firm/waycross-gp-llc-louisville-ky-339521.md)) | 339521 | Louisville, KY | SEC-registered investment adviser | $100 million to $500 million | 0 | % of assets, Fixed fee, Performance fee |
| [Waycross Partners, LLC](https://advisorcensus.com/firm/waycross-partners-llc-louisville-ky-153838) ([md](https://advisorcensus.com/firm/waycross-partners-llc-louisville-ky-153838.md)) | 153838 | Louisville, KY | SEC-registered investment adviser | $1 billion to $5 billion | 11 | % of assets, Fixed fee |
| [Wealthmd Corporation](https://advisorcensus.com/firm/wealthmd-corporation-louisville-ky-140498) ([md](https://advisorcensus.com/firm/wealthmd-corporation-louisville-ky-140498.md)) | 140498 | Louisville, KY | SEC-registered investment adviser | $100 million to $500 million | 11 | % of assets |
| [Whiskey Capital Finance Co. II, LLC](https://advisorcensus.com/firm/whiskey-capital-finance-co-ii-llc-jeffersonville-in-325144) ([md](https://advisorcensus.com/firm/whiskey-capital-finance-co-ii-llc-jeffersonville-in-325144.md)) | 325144 | Jeffersonville, IN | Exempt reporting adviser | Not reported | 3 | Not reported |
| [Whiskey Capital Finance Co., LLC](https://advisorcensus.com/firm/whiskey-capital-finance-co-llc-jeffersonville-in-307482) ([md](https://advisorcensus.com/firm/whiskey-capital-finance-co-llc-jeffersonville-in-307482.md)) | 307482 | Jeffersonville, IN | Exempt reporting adviser | Not reported | 6 | Not reported |
| [Whitestone Capital Management LLC](https://advisorcensus.com/firm/whitestone-capital-management-llc-new-albany-in-315646) ([md](https://advisorcensus.com/firm/whitestone-capital-management-llc-new-albany-in-315646.md)) | 315646 | New Albany, IN | State-registered investment adviser | Under $25 million | 5 | % of assets, Hourly, Fixed fee |
| [Winebrenner Capital Management LLC](https://advisorcensus.com/firm/winebrenner-capital-management-llc-louisville-ky-154708) ([md](https://advisorcensus.com/firm/winebrenner-capital-management-llc-louisville-ky-154708.md)) | 154708 | Louisville, KY | SEC-registered investment adviser | $100 million to $500 million | 7 | % of assets, Performance fee |
| [Your Best Move Inc](https://advisorcensus.com/firm/your-best-move-inc-bardstown-ky-149749) ([md](https://advisorcensus.com/firm/your-best-move-inc-bardstown-ky-149749.md)) | 149749 | Bardstown, KY | State-registered investment adviser | Not reported | 17 | % of assets, Hourly, Other |

- Previous page: https://advisorcensus.com/advisors/ky/louisville.md

## Questions people ask

**How many financial advisory firms are there in Louisville, KY?**
AdvisorCensus lists 87 investment advisory firms with a principal office in the Louisville metro area, from Form ADV filings as of October 2026: 49 SEC-registered, 32 state-registered, and 6 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV.

**How many fee-only financial advisors are in Louisville, KY?**
26 of the 87 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed.

**How many financial advisors in Louisville, KY offer financial planning?**
58 of the 81 firms in Louisville, KY that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports.

**Are the financial advisors in Louisville, KY fiduciaries?**
Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 26 firms that meet AdvisorCensus's fee-only test report none of those sales ties.

**How do I check whether a financial advisor has disciplinary disclosures?**
Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck.

**Does AdvisorCensus rate, verify, or recommend these firms?**
No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content.

**What does regulatory assets under management mean?**
Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality.

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Every firm in this list as CSV: https://advisorcensus.com/advisors/ky/louisville.csv

Cite as: AdvisorCensus. Financial advisors in Louisville, KY: 87 firms from Form ADV filings as of October 2026.