# Financial advisors in Des Moines, IA

> AdvisorCensus lists 77 investment advisory firms with a principal office in the Des Moines metro area, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.

Source: Form ADV filings as of October 2026. Rebuilt monthly. HTML page: https://advisorcensus.com/advisors/ia/des-moines/page/2

## At a glance

- Investment advisory firms: 77
- Registration: SEC-registered investment adviser: 45, State-registered investment adviser: 27, Exempt reporting adviser: 5
- How firms are compensated (Form ADV Item 5.E; shares of the firms that file it): Fee-only (AdvisorCensus test) 21 (29%); Percentage of assets 68 (94%); Hourly charges 46 (64%); Fixed fees 50 (69%); Commissions 2 (3%); Performance-based fees 7 (10%); Other 14 (19%); No compensation arrangements reported 5
- Regulatory assets under management (Item 5.F): Under $25 million 16 (21%); $25 million to $100 million 10 (13%); $100 million to $500 million 25 (32%); $500 million to $1 billion 8 (10%); $1 billion to $5 billion 5 (6%); Over $5 billion 5 (6%); Not reported 8 (10%)
- Years registered: Under 5 years 26 (34%); 5 to 9 years 32 (42%); 10 to 19 years 11 (14%); 20 years or more 8 (10%)

## Firms (page 2 of 2, 51 to 77 of 77, sorted by name)

| Firm | CRD | City | Registration | Assets band | Years registered | Compensation |
| --- | --- | --- | --- | --- | --- | --- |
| [Prairie Crest Capital](https://advisorcensus.com/firm/prairie-crest-capital-des-moines-ia-290269) ([md](https://advisorcensus.com/firm/prairie-crest-capital-des-moines-ia-290269.md)) | 290269 | Des Moines, IA | Exempt reporting adviser | Not reported | 0 | Not reported |
| [Principal Advised Services](https://advisorcensus.com/firm/principal-advised-services-des-moines-ia-297324) ([md](https://advisorcensus.com/firm/principal-advised-services-des-moines-ia-297324.md)) | 297324 | Des Moines, IA | SEC-registered investment adviser | $1 billion to $5 billion | 7 | % of assets, Fixed fee |
| [Principal Asset Management](https://advisorcensus.com/firm/principal-asset-management-des-moines-ia-109002) ([md](https://advisorcensus.com/firm/principal-asset-management-des-moines-ia-109002.md)) | 109002 | Des Moines, IA | SEC-registered investment adviser | Over $5 billion | 27 | % of assets, Fixed fee, Performance fee, Other |
| [Principal Real Estate](https://advisorcensus.com/firm/principal-real-estate-des-moines-ia-109008) ([md](https://advisorcensus.com/firm/principal-real-estate-des-moines-ia-109008.md)) | 109008 | Des Moines, IA | SEC-registered investment adviser | Over $5 billion | 26 | % of assets, Fixed fee, Performance fee |
| [Principal Securities, Inc.](https://advisorcensus.com/firm/principal-securities-inc-des-moines-ia-1137) ([md](https://advisorcensus.com/firm/principal-securities-inc-des-moines-ia-1137.md)) | 1137 | Des Moines, IA | SEC-registered investment adviser | Over $5 billion | 28 | % of assets, Hourly, Fixed fee, Other |
| [Prospective Value Partners LLC](https://advisorcensus.com/firm/prospective-value-partners-llc-des-moines-ia-258786) ([md](https://advisorcensus.com/firm/prospective-value-partners-llc-des-moines-ia-258786.md)) | 258786 | Des Moines, IA | State-registered investment adviser | $25 million to $100 million | 11 | % of assets |
| [Retireright Consulting Group](https://advisorcensus.com/firm/retireright-consulting-group-west-des-moines-ia-300925) ([md](https://advisorcensus.com/firm/retireright-consulting-group-west-des-moines-ia-300925.md)) | 300925 | West des Moines, IA | SEC-registered investment adviser | $500 million to $1 billion | 7 | % of assets, Hourly, Fixed fee |
| [RIA Advisory Group, LLC](https://advisorcensus.com/firm/ria-advisory-group-llc-des-moines-ia-152566) ([md](https://advisorcensus.com/firm/ria-advisory-group-llc-des-moines-ia-152566.md)) | 152566 | Des Moines, IA | SEC-registered investment adviser | $500 million to $1 billion | 6 | % of assets |
| [RIA Group, LLC](https://advisorcensus.com/firm/ria-group-llc-des-moines-ia-343724) ([md](https://advisorcensus.com/firm/ria-group-llc-des-moines-ia-343724.md)) | 343724 | Des Moines, IA | SEC-registered investment adviser | Under $25 million | 0 | % of assets, Hourly, Fixed fee |
| [Rockway Wealth Partners](https://advisorcensus.com/firm/rockway-wealth-partners-urbandale-ia-315419) ([md](https://advisorcensus.com/firm/rockway-wealth-partners-urbandale-ia-315419.md)) | 315419 | Urbandale, IA | State-registered investment adviser | $25 million to $100 million | 5 | % of assets, Hourly, Fixed fee |
| [Sammons Financial Group Asset Management, LLC](https://advisorcensus.com/firm/sammons-financial-group-asset-management-llc-west-des-moines-ia-321109) ([md](https://advisorcensus.com/firm/sammons-financial-group-asset-management-llc-west-des-moines-ia-321109.md)) | 321109 | West des Moines, IA | SEC-registered investment adviser | Over $5 billion | 4 | % of assets |
| [Simplified Planning and Investments](https://advisorcensus.com/firm/simplified-planning-and-investments-johnston-ia-338036) ([md](https://advisorcensus.com/firm/simplified-planning-and-investments-johnston-ia-338036.md)) | 338036 | Johnston, IA | State-registered investment adviser | Under $25 million | 1 | % of assets, Hourly, Fixed fee |
| [Situsamc Real Estate Valuation Services, LLC](https://advisorcensus.com/firm/situsamc-real-estate-valuation-services-llc-west-des-moines-ia-106747) ([md](https://advisorcensus.com/firm/situsamc-real-estate-valuation-services-llc-west-des-moines-ia-106747.md)) | 106747 | West des Moines, IA | SEC-registered investment adviser | Not reported | 36 | Hourly, Fixed fee |
| [Strategic Wealth Solutions, LLC](https://advisorcensus.com/firm/strategic-wealth-solutions-llc-urbandale-ia-327745) ([md](https://advisorcensus.com/firm/strategic-wealth-solutions-llc-urbandale-ia-327745.md)) | 327745 | Urbandale, IA | State-registered investment adviser | Under $25 million | 3 | % of assets, Hourly, Fixed fee |
| [Successful Resource Management, Ltd.](https://advisorcensus.com/firm/successful-resource-management-ltd-johnston-ia-110317) ([md](https://advisorcensus.com/firm/successful-resource-management-ltd-johnston-ia-110317.md)) | 110317 | Johnston, IA | State-registered investment adviser | $25 million to $100 million | 17 | % of assets, Hourly, Fixed fee |
| [Syverson Strege](https://advisorcensus.com/firm/syverson-strege-west-des-moines-ia-109228) ([md](https://advisorcensus.com/firm/syverson-strege-west-des-moines-ia-109228.md)) | 109228 | West des Moines, IA | SEC-registered investment adviser | $500 million to $1 billion | 29 | % of assets, Hourly, Fixed fee |
| [The Planners Professional Services, Inc.](https://advisorcensus.com/firm/the-planners-professional-services-inc-west-des-moines-ia-108195) ([md](https://advisorcensus.com/firm/the-planners-professional-services-inc-west-des-moines-ia-108195.md)) | 108195 | West des Moines, IA | State-registered investment adviser | Not reported | 27 | Hourly, Fixed fee, Other |
| [Total Wealth](https://advisorcensus.com/firm/total-wealth-west-des-moines-ia-328549) ([md](https://advisorcensus.com/firm/total-wealth-west-des-moines-ia-328549.md)) | 328549 | West des Moines, IA | State-registered investment adviser | Under $25 million | 3 | % of assets, Hourly, Fixed fee |
| [Uncommon Wealth Partners, LLC](https://advisorcensus.com/firm/uncommon-wealth-partners-llc-ankeny-ia-288676) ([md](https://advisorcensus.com/firm/uncommon-wealth-partners-llc-ankeny-ia-288676.md)) | 288676 | Ankeny, IA | State-registered investment adviser | $25 million to $100 million | 9 | % of assets, Fixed fee, Other |
| [Valiant Wealth, LLC](https://advisorcensus.com/firm/valiant-wealth-llc-west-des-moines-ia-146911) ([md](https://advisorcensus.com/firm/valiant-wealth-llc-west-des-moines-ia-146911.md)) | 146911 | West des Moines, IA | SEC-registered investment adviser | $100 million to $500 million | 9 | % of assets, Fixed fee, Performance fee |
| [Van Diest Capital](https://advisorcensus.com/firm/van-diest-capital-polk-city-ia-334743) ([md](https://advisorcensus.com/firm/van-diest-capital-polk-city-ia-334743.md)) | 334743 | Polk City, IA | SEC-registered investment adviser | $100 million to $500 million | 0 | % of assets, Hourly, Fixed fee |
| [Vivid Wealth Management, LLC](https://advisorcensus.com/firm/vivid-wealth-management-llc-west-des-moines-ia-322974) ([md](https://advisorcensus.com/firm/vivid-wealth-management-llc-west-des-moines-ia-322974.md)) | 322974 | West des Moines, IA | SEC-registered investment adviser | $100 million to $500 million | 4 | % of assets, Hourly |
| [Wealth Advisors of Iowa, LLC](https://advisorcensus.com/firm/wealth-advisors-of-iowa-llc-west-des-moines-ia-115088) ([md](https://advisorcensus.com/firm/wealth-advisors-of-iowa-llc-west-des-moines-ia-115088.md)) | 115088 | West des Moines, IA | SEC-registered investment adviser | $500 million to $1 billion | 6 | % of assets, Hourly, Fixed fee, Commissions |
| [Weis Advisory](https://advisorcensus.com/firm/weis-advisory-clive-ia-217517) ([md](https://advisorcensus.com/firm/weis-advisory-clive-ia-217517.md)) | 217517 | Clive, IA | SEC-registered investment adviser | $100 million to $500 million | 4 | % of assets, Fixed fee |
| [West Financial Advisors, L.L.C.](https://advisorcensus.com/firm/west-financial-advisors-l-l-c-des-moines-ia-142265) ([md](https://advisorcensus.com/firm/west-financial-advisors-l-l-c-des-moines-ia-142265.md)) | 142265 | Des Moines, IA | SEC-registered investment adviser | $500 million to $1 billion | 9 | % of assets, Hourly |
| [Wilon Wealth Management](https://advisorcensus.com/firm/wilon-wealth-management-urbandale-ia-313185) ([md](https://advisorcensus.com/firm/wilon-wealth-management-urbandale-ia-313185.md)) | 313185 | Urbandale, IA | SEC-registered investment adviser | $100 million to $500 million | 5 | % of assets, Hourly, Fixed fee |
| [Woodlands Capital Management, LLC](https://advisorcensus.com/firm/woodlands-capital-management-llc-clive-ia-202514) ([md](https://advisorcensus.com/firm/woodlands-capital-management-llc-clive-ia-202514.md)) | 202514 | Clive, IA | State-registered investment adviser | Under $25 million | 11 | % of assets, Performance fee |

- Previous page: https://advisorcensus.com/advisors/ia/des-moines.md

## Questions people ask

**How many financial advisory firms are there in Des Moines, IA?**
AdvisorCensus lists 77 investment advisory firms with a principal office in the Des Moines metro area, from Form ADV filings as of October 2026: 45 SEC-registered, 27 state-registered, and 5 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV.

**How many fee-only financial advisors are in Des Moines, IA?**
21 of the 77 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed.

**How many financial advisors in Des Moines, IA offer financial planning?**
58 of the 72 firms in Des Moines, IA that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports.

**Are the financial advisors in Des Moines, IA fiduciaries?**
Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 21 firms that meet AdvisorCensus's fee-only test report none of those sales ties.

**How do I check whether a financial advisor has disciplinary disclosures?**
Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck.

**Does AdvisorCensus rate, verify, or recommend these firms?**
No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content.

**What does regulatory assets under management mean?**
Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality.

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Every firm in this list as CSV: https://advisorcensus.com/advisors/ia/des-moines.csv

Cite as: AdvisorCensus. Financial advisors in Des Moines, IA: 77 firms from Form ADV filings as of October 2026.