{ "path": "/advisors/fl/orlando/winter-park", "url": "https://advisorcensus.com/advisors/fl/orlando/winter-park", "page_type": "metro_city", "title": "Financial advisors in Winter Park, FL", "filters": {}, "scope_total": 41, "faq": [ { "q": "How many financial advisory firms are there in Winter Park, FL?", "a": "AdvisorCensus lists 41 investment advisory firms with a principal office in Winter Park, Florida (part of the Orlando metro area), from Form ADV filings as of October 2026: 26 SEC-registered, 11 state-registered, and 4 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV." }, { "q": "How many fee-only financial advisors are in Winter Park, FL?", "a": "9 of the 41 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed." }, { "q": "How many financial advisors in Winter Park, FL offer financial planning?", "a": "23 of the 37 firms in Winter Park, FL that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports." }, { "q": "Are the financial advisors in Winter Park, FL fiduciaries?", "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 9 firms that meet AdvisorCensus's fee-only test report none of those sales ties." }, { "q": "How do I check whether a financial advisor has disciplinary disclosures?", "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck." }, { "q": "Does AdvisorCensus rate, verify, or recommend these firms?", "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content." }, { "q": "What does regulatory assets under management mean?", "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality." } ], "period": "2026-10-01", "answer_paragraph": "AdvisorCensus lists 41 investment advisory firms with a principal office in Winter Park, Florida (part of the Orlando metro area), drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; the full Orlando metro area, including neighboring cities, is on its own page. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.", "about_market": null, "citation": "AdvisorCensus. Financial advisors in Winter Park, FL: 41 firms from Form ADV filings as of October 2026.", "total_firms": 41, "page": 1, "total_pages": 1, "sort": "name", "registration_types": { "sec": 26, "state": 11, "exempt": 4 }, "fee_model_mix": [ { "code": "fee-only", "count": 9 }, { "code": "percentage_of_aum", "count": 36 }, { "code": "hourly", "count": 18 }, { "code": "subscription", "count": 1 }, { "code": "fixed", "count": 15 }, { "code": "commissions", "count": 0 }, { "code": "performance_based", "count": 9 }, { "code": "other", "count": 5 }, { "code": "not_reported", "count": 4 } ], "years_registered_distribution": [ { "code": "under_5", "count": 17 }, { "code": "5_to_9", "count": 13 }, { "code": "10_to_19", "count": 8 }, { "code": "20_plus", "count": 3 }, { "code": "not_reported", "count": 0 } ], "raum_band_distribution": [ { "code": "under_25m", "count": 6 }, { "code": "25m_100m", "count": 7 }, { "code": "100m_500m", "count": 13 }, { "code": "500m_1b", "count": 5 }, { "code": "1b_5b", "count": 4 }, { "code": "over_5b", "count": 1 }, { "code": "not_reported", "count": 5 } ], "firms": [ { "crd_number": 305825, "name": "401KARAT", "name_as_filed": "401KARAT", "url": "https://advisorcensus.com/firm/401karat-winter-park-fl-305825", "city": "Winter Park", "state": "FL", "years_registered": 6, "raum_band": "not_reported", "compensation_types": [ "percentage_of_aum", "fixed" ], "enhanced": false }, { "crd_number": 325325, "name": "55 North Private Wealth", "name_as_filed": "55 NORTH PRIVATE WEALTH", "url": "https://advisorcensus.com/firm/55-north-private-wealth-winter-park-fl-325325", "city": "Winter Park", "state": "FL", "years_registered": 1, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 311990, "name": "Advus Financial Partners, LLC", "name_as_filed": "ADVUS FINANCIAL PARTNERS, LLC", "url": "https://advisorcensus.com/firm/advus-financial-partners-llc-winter-park-fl-311990", "city": "Winter Park", "state": "FL", "years_registered": 5, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 141006, "name": "Alphaq Advisors", "name_as_filed": "ALPHAQ ADVISORS", "url": "https://advisorcensus.com/firm/alphaq-advisors-winter-park-fl-141006", "city": "Winter Park", "state": "FL", "years_registered": 5, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 316734, "name": "Altior Capital", "name_as_filed": "ALTIOR CAPITAL", "url": "https://advisorcensus.com/firm/altior-capital-winter-park-fl-316734", "city": "Winter Park", "state": "FL", "years_registered": 3, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 108530, "name": "American Financial Advisors Inc", "name_as_filed": "AMERICAN FINANCIAL ADVISORS INC", "url": "https://advisorcensus.com/firm/american-financial-advisors-inc-winter-park-fl-108530", "city": "Winter Park", "state": "FL", "years_registered": 27, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 160426, "name": "Arsenal Venture Partners", "name_as_filed": "ARSENAL VENTURE PARTNERS", "url": "https://advisorcensus.com/firm/arsenal-venture-partners-winter-park-fl-160426", "city": "Winter Park", "state": "FL", "years_registered": 14, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "performance_based", "other" ], "enhanced": false }, { "crd_number": 290433, "name": "Avenues Wealth, LLC", "name_as_filed": "AVENUES WEALTH, LLC", "url": "https://advisorcensus.com/firm/avenues-wealth-llc-winter-park-fl-290433", "city": "Winter Park", "state": "FL", "years_registered": 8, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 125444, "name": "Barr Financial Services, LLC", "name_as_filed": "BARR FINANCIAL SERVICES, LLC", "url": "https://advisorcensus.com/firm/barr-financial-services-llc-winter-park-fl-125444", "city": "Winter Park", "state": "FL", "years_registered": 11, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 287590, "name": "Broadcrest Asset Management, LLC", "name_as_filed": "BROADCREST ASSET MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/broadcrest-asset-management-llc-winter-park-fl-287590", "city": "Winter Park", "state": "FL", "years_registered": 5, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false }, { "crd_number": 146023, "name": "Ceredex Value Advisors LLC", "name_as_filed": "CEREDEX VALUE ADVISORS LLC", "url": "https://advisorcensus.com/firm/ceredex-value-advisors-llc-winter-park-fl-146023", "city": "Winter Park", "state": "FL", "years_registered": 18, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 322164, "name": "Coastal Investment Company, LLC", "name_as_filed": "COASTAL INVESTMENT COMPANY, LLC", "url": "https://advisorcensus.com/firm/coastal-investment-company-llc-winter-park-fl-322164", "city": "Winter Park", "state": "FL", "years_registered": 2, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "performance_based", "other" ], "enhanced": false }, { "crd_number": 337914, "name": "Creto Capital Management, LLC", "name_as_filed": "CRETO CAPITAL MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/creto-capital-management-llc-winter-park-fl-337914", "city": "Winter Park", "state": "FL", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 138897, "name": "Della Parola Capital Management", "name_as_filed": "DELLA PAROLA CAPITAL MANAGEMENT", "url": "https://advisorcensus.com/firm/della-parola-capital-management-winter-park-fl-138897", "city": "Winter Park", "state": "FL", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 112099, "name": "Deprince, Race & Zollo, Inc.", "name_as_filed": "DEPRINCE, RACE & ZOLLO, INC.", "url": "https://advisorcensus.com/firm/deprince-race-and-zollo-inc-winter-park-fl-112099", "city": "Winter Park", "state": "FL", "years_registered": 31, "raum_band": "over_5b", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false }, { "crd_number": 289509, "name": "Dobson Street LLC", "name_as_filed": "DOBSON STREET LLC", "url": "https://advisorcensus.com/firm/dobson-street-llc-winter-park-fl-289509", "city": "Winter Park", "state": "FL", "years_registered": 8, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 150517, "name": "Edwards Financial Services", "name_as_filed": "EDWARDS FINANCIAL SERVICES", "url": "https://advisorcensus.com/firm/edwards-financial-services-winter-park-fl-150517", "city": "Winter Park", "state": "FL", "years_registered": 4, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 310914, "name": "Financial Advisory Partners, LLC", "name_as_filed": "FINANCIAL ADVISORY PARTNERS, LLC", "url": "https://advisorcensus.com/firm/financial-advisory-partners-llc-winter-park-fl-310914", "city": "Winter Park", "state": "FL", "years_registered": 5, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 148271, "name": "Financial Harvest Wealth Advisors", "name_as_filed": "FINANCIAL HARVEST WEALTH ADVISORS", "url": "https://advisorcensus.com/firm/financial-harvest-wealth-advisors-winter-park-fl-148271", "city": "Winter Park", "state": "FL", "years_registered": 8, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 308968, "name": "Fortress Wealth Group", "name_as_filed": "FORTRESS WEALTH GROUP", "url": "https://advisorcensus.com/firm/fortress-wealth-group-winter-park-fl-308968", "city": "Winter Park", "state": "FL", "years_registered": 6, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "other" ], "enhanced": false }, { "crd_number": 321270, "name": "Frankly Finances", "name_as_filed": "FRANKLY FINANCES", "url": "https://advisorcensus.com/firm/frankly-finances-winter-park-fl-321270", "city": "Winter Park", "state": "FL", "years_registered": 2, "raum_band": "100m_500m", "compensation_types": [ "hourly", "subscription", "fixed" ], "enhanced": false }, { "crd_number": 322394, "name": "FWG Investment Management", "name_as_filed": "FWG INVESTMENT MANAGEMENT", "url": "https://advisorcensus.com/firm/fwg-investment-management-winter-park-fl-322394", "city": "Winter Park", "state": "FL", "years_registered": 4, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false }, { "crd_number": 296855, "name": "Green Vista Asset Management LLC", "name_as_filed": "GREEN VISTA ASSET MANAGEMENT LLC", "url": "https://advisorcensus.com/firm/green-vista-asset-management-llc-winter-park-fl-296855", "city": "Winter Park", "state": "FL", "years_registered": 7, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 318936, "name": "Horizon Wealth Group, LLC", "name_as_filed": "HORIZON WEALTH GROUP, LLC", "url": "https://advisorcensus.com/firm/horizon-wealth-group-llc-winter-park-fl-318936", "city": "Winter Park", "state": "FL", "years_registered": 4, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 306043, "name": "Kirenaga Management Group, Inc.", "name_as_filed": "KIRENAGA MANAGEMENT GROUP, INC.", "url": "https://advisorcensus.com/firm/kirenaga-management-group-inc-winter-park-fl-306043", "city": "Winter Park", "state": "FL", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 329497, "name": "Lakeshore Advisors", "name_as_filed": "LAKESHORE ADVISORS", "url": "https://advisorcensus.com/firm/lakeshore-advisors-winter-park-fl-329497", "city": "Winter Park", "state": "FL", "years_registered": 2, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 166788, "name": "Lyons Investment Management", "name_as_filed": "LYONS INVESTMENT MANAGEMENT", "url": "https://advisorcensus.com/firm/lyons-investment-management-winter-park-fl-166788", "city": "Winter Park", "state": "FL", "years_registered": 13, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false }, { "crd_number": 150581, "name": "Lyons Wealth Management", "name_as_filed": "LYONS WEALTH MANAGEMENT", "url": "https://advisorcensus.com/firm/lyons-wealth-management-winter-park-fl-150581", "city": "Winter Park", "state": "FL", "years_registered": 17, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false }, { "crd_number": 111964, "name": "Mariner Institutional, LLC", "name_as_filed": "MARINER INSTITUTIONAL, LLC", "url": "https://advisorcensus.com/firm/mariner-institutional-llc-winter-park-fl-111964", "city": "Winter Park", "state": "FL", "years_registered": 25, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 289761, "name": "Matthias Private Wealth, LLC", "name_as_filed": "MATTHIAS PRIVATE WEALTH, LLC", "url": "https://advisorcensus.com/firm/matthias-private-wealth-llc-winter-park-fl-289761", "city": "Winter Park", "state": "FL", "years_registered": 8, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "other" ], "enhanced": false }, { "crd_number": 298773, "name": "Meeks Capital LLC", "name_as_filed": "MEEKS CAPITAL LLC", "url": "https://advisorcensus.com/firm/meeks-capital-llc-winter-park-fl-298773", "city": "Winter Park", "state": "FL", "years_registered": 7, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 337576, "name": "Nelson Advisory Services, Inc.", "name_as_filed": "NELSON ADVISORY SERVICES, INC.", "url": "https://advisorcensus.com/firm/nelson-advisory-services-inc-winter-park-fl-337576", "city": "Winter Park", "state": "FL", "years_registered": 0, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 289406, "name": "Orange Investment Advisors, LLC", "name_as_filed": "ORANGE INVESTMENT ADVISORS, LLC", "url": "https://advisorcensus.com/firm/orange-investment-advisors-llc-winter-park-fl-289406", "city": "Winter Park", "state": "FL", "years_registered": 8, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false }, { "crd_number": 330058, "name": "Ponta Wealth Partners, LLC", "name_as_filed": "PONTA WEALTH PARTNERS, LLC", "url": "https://advisorcensus.com/firm/ponta-wealth-partners-llc-winter-park-fl-330058", "city": "Winter Park", "state": "FL", "years_registered": 1, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 162939, "name": "Punch Card Management", "name_as_filed": "PUNCH CARD MANAGEMENT", "url": "https://advisorcensus.com/firm/punch-card-management-winter-park-fl-162939", "city": "Winter Park", "state": "FL", "years_registered": 12, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false }, { "crd_number": 168065, "name": "Rivertree Advisors, LLC", "name_as_filed": "RIVERTREE ADVISORS, LLC", "url": "https://advisorcensus.com/firm/rivertree-advisors-llc-winter-park-fl-168065", "city": "Winter Park", "state": "FL", "years_registered": 13, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 291649, "name": "Sandhill Wealth Management, Inc.", "name_as_filed": "SANDHILL WEALTH MANAGEMENT, INC.", "url": "https://advisorcensus.com/firm/sandhill-wealth-management-inc-winter-park-fl-291649", "city": "Winter Park", "state": "FL", "years_registered": 0, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum" ], "enhanced": false }, { "crd_number": 147075, "name": "Spraker West Wealth Management, Inc", "name_as_filed": "SPRAKER WEST WEALTH MANAGEMENT, INC", "url": "https://advisorcensus.com/firm/spraker-west-wealth-management-inc-winter-park-fl-147075", "city": "Winter Park", "state": "FL", "years_registered": 18, "raum_band": 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"FL", "years_registered": 2, "raum_band": "not_reported", "compensation_types": [], "enhanced": false } ], "states": [], "metros": [], "siblings": { "national": "/advisors", "state": { "path": "/advisors/fl", "label": "Financial advisors in Florida" }, "metro": { "path": "/advisors/fl/orlando", "label": "Financial advisors in Orlando, FL" }, "city_pages": [ { "path": "/advisors/fl/orlando/lake-mary", "label": "Financial advisors in Lake Mary, FL", "firm_count": 19 }, { "path": "/advisors/fl/orlando/maitland", "label": "Financial advisors in Maitland, FL", "firm_count": 18 } ], "fee_pages": [ { "path": "/advisors/fl/orlando/fee-only", "label": "Fee-only financial advisors in Orlando, FL", "firm_count": 38 }, { "path": "/advisors/fl/orlando/flat-fee", "label": "Flat-fee financial advisors in Orlando, FL", "firm_count": 103 }, { "path": "/advisors/fl/orlando/hourly", "label": "Hourly financial advisors in Orlando, FL", "firm_count": 96 } ], "niche_pages": [ { "path": "/advisors/fl/orlando/business-owners", "firm_count": 1, "label": "Financial advisors for business owners in Orlando, FL" }, { "path": "/advisors/fl/orlando/expats-and-americans-abroad", "firm_count": 1, "label": "Financial advisors for expats and Americans abroad in Orlando, FL" } ] }, "csv": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }