{
  "path": "/advisors/fl/hourly",
  "url": "https://advisorcensus.com/advisors/fl/hourly/page/13",
  "page_type": "state_fee",
  "title": "Hourly financial advisors in Florida",
  "filters": {},
  "scope_total": 789,
  "faq": [
    {
      "q": "How many financial advisory firms are there in Florida?",
      "a": "AdvisorCensus lists 2,487 investment advisory firms with a principal office in Florida, from Form ADV filings as of October 2026: 1,115 SEC-registered, 1,052 state-registered, and 320 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in Florida?",
      "a": "638 of the 2,487 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in Florida offer financial planning?",
      "a": "1,125 of the 2,167 firms in Florida that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in Florida fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 638 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "Find financial advisors in Florida who charge by the hour. AdvisorCensus lists 789 investment advisory firms with a principal office in Florida that report hourly charges among their Form ADV Item 5.E compensation arrangements, as of October 2026. Firms are listed alphabetically. Sort by years registered or by assets under management, and see how this page is built below.",
  "about_market": null,
  "citation": "AdvisorCensus. Hourly financial advisors in Florida: 789 firms from Form ADV filings as of October 2026.",
  "total_firms": 789,
  "page": 13,
  "total_pages": 16,
  "sort": "name",
  "registration_types": {
    "sec": 311,
    "state": 478,
    "exempt": 0
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 243
    },
    {
      "code": "percentage_of_aum",
      "count": 724
    },
    {
      "code": "hourly",
      "count": 789
    },
    {
      "code": "subscription",
      "count": 14
    },
    {
      "code": "fixed",
      "count": 590
    },
    {
      "code": "commissions",
      "count": 23
    },
    {
      "code": "performance_based",
      "count": 63
    },
    {
      "code": "other",
      "count": 125
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 303
    },
    {
      "code": "5_to_9",
      "count": 201
    },
    {
      "code": "10_to_19",
      "count": 182
    },
    {
      "code": "20_plus",
      "count": 102
    },
    {
      "code": "not_reported",
      "count": 1
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 274
    },
    {
      "code": "25m_100m",
      "count": 142
    },
    {
      "code": "100m_500m",
      "count": 206
    },
    {
      "code": "500m_1b",
      "count": 42
    },
    {
      "code": "1b_5b",
      "count": 40
    },
    {
      "code": "over_5b",
      "count": 13
    },
    {
      "code": "not_reported",
      "count": 72
    }
  ],
  "firms": [
    {
      "crd_number": 290950,
      "name": "Ronald Gelok & Associates, LLC",
      "name_as_filed": "RONALD GELOK & ASSOCIATES, LLC",
      "url": "https://advisorcensus.com/firm/ronald-gelok-and-associates-llc-naples-fl-290950",
      "city": "Naples",
      "state": "FL",
      "years_registered": 8,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 173054,
      "name": "Rose Capital Advisors, LLC",
      "name_as_filed": "ROSE CAPITAL ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/rose-capital-advisors-llc-miami-beach-fl-173054",
      "city": "Miami Beach",
      "state": "FL",
      "years_registered": 12,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 324631,
      "name": "Rossby Financial, LLC",
      "name_as_filed": "ROSSBY FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/rossby-financial-llc-melbourne-fl-324631",
      "city": "Melbourne",
      "state": "FL",
      "years_registered": 3,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 144434,
      "name": "Royal Fund Management, LLC",
      "name_as_filed": "ROYAL FUND MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/royal-fund-management-llc-lady-lake-fl-144434",
      "city": "Lady Lake",
      "state": "FL",
      "years_registered": 13,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 142335,
      "name": "Royal Palm Investment Advisors, Inc",
      "name_as_filed": "ROYAL PALM INVESTMENT ADVISORS, INC",
      "url": "https://advisorcensus.com/firm/royal-palm-investment-advisors-inc-longwood-fl-142335",
      "city": "Longwood",
      "state": "FL",
      "years_registered": 19,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 169180,
      "name": "Ruggiero Investments",
      "name_as_filed": "RUGGIERO INVESTMENTS",
      "url": "https://advisorcensus.com/firm/ruggiero-investments-west-palm-beach-fl-169180",
      "city": "West Palm Beach",
      "state": "FL",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 310330,
      "name": "S.MART Advising Inc",
      "name_as_filed": "S.MART ADVISING INC",
      "url": "https://advisorcensus.com/firm/s-mart-advising-inc-tampa-fl-310330",
      "city": "Tampa",
      "state": "FL",
      "years_registered": 5,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "commissions",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 143918,
      "name": "Safety of Principle Wealth Management, LLC",
      "name_as_filed": "SAFETY OF PRINCIPLE WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/safety-of-principle-wealth-management-llc-coral-springs-fl-143918",
      "city": "Coral Springs",
      "state": "FL",
      "years_registered": 19,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 307212,
      "name": "Sagace Wealth Management",
      "name_as_filed": "SAGACE WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/sagace-wealth-management-st-petersburg-fl-307212",
      "city": "St. Petersburg",
      "state": "FL",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 298912,
      "name": "Sage Wealth Consulting, LLC",
      "name_as_filed": "SAGE WEALTH CONSULTING, LLC",
      "url": "https://advisorcensus.com/firm/sage-wealth-consulting-llc-sarasota-fl-298912",
      "city": "Sarasota",
      "state": "FL",
      "years_registered": 7,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 132248,
      "name": "Saltmarsh Financial Advisors, LLC",
      "name_as_filed": "SALTMARSH FINANCIAL ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/saltmarsh-financial-advisors-llc-pensacola-fl-132248",
      "city": "Pensacola",
      "state": "FL",
      "years_registered": 9,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 140971,
      "name": "San Blas Capital, LLC",
      "name_as_filed": "SAN BLAS CAPITAL, LLC",
      "url": "https://advisorcensus.com/firm/san-blas-capital-llc-140971",
      "city": null,
      "state": null,
      "years_registered": 20,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 169274,
      "name": "Sanchez Wealth Management Group, LLC",
      "name_as_filed": "SANCHEZ WEALTH MANAGEMENT GROUP, LLC",
      "url": "https://advisorcensus.com/firm/sanchez-wealth-management-group-llc-jacksonville-fl-169274",
      "city": "Jacksonville",
      "state": "FL",
      "years_registered": 12,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 226606,
      "name": "Sanctuary Advisors, LLC",
      "name_as_filed": "SANCTUARY ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/sanctuary-advisors-llc-miami-fl-226606",
      "city": "Miami",
      "state": "FL",
      "years_registered": 11,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 313226,
      "name": "Sancus Wealth Management LLC",
      "name_as_filed": "SANCUS WEALTH MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/sancus-wealth-management-llc-miami-fl-313226",
      "city": "Miami",
      "state": "FL",
      "years_registered": 5,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 187519,
      "name": "Sandy Morris Financial & Estate Planning Services, LLC",
      "name_as_filed": "SANDY MORRIS FINANCIAL & ESTATE PLANNING SERVICES, LLC",
      "url": "https://advisorcensus.com/firm/sandy-morris-financial-and-estate-planning-services-llc-tampa-fl-187519",
      "city": "Tampa",
      "state": "FL",
      "years_registered": 6,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 341254,
      "name": "Sapiens Advisors",
      "name_as_filed": "SAPIENS ADVISORS",
      "url": "https://advisorcensus.com/firm/sapiens-advisors-coral-gables-fl-341254",
      "city": "Coral Gables",
      "state": "FL",
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 337371,
      "name": "Saul Wealth Advisors, LLC",
      "name_as_filed": "SAUL WEALTH ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/saul-wealth-advisors-llc-miami-fl-337371",
      "city": "Miami",
      "state": "FL",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 313380,
      "name": "Savvy Wealth Management LLC",
      "name_as_filed": "SAVVY WEALTH MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/savvy-wealth-management-llc-miami-beach-fl-313380",
      "city": "Miami Beach",
      "state": "FL",
      "years_registered": 2,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 138463,
      "name": "Schaffer & Company Asset Management, Inc.",
      "name_as_filed": "SCHAFFER & COMPANY ASSET MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/schaffer-and-company-asset-management-inc-jacksonville-fl-138463",
      "city": "Jacksonville",
      "state": "FL",
      "years_registered": 11,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 132450,
      "name": "SCS Asset Management, Inc",
      "name_as_filed": "SCS ASSET MANAGEMENT, INC",
      "url": "https://advisorcensus.com/firm/scs-asset-management-inc-lutz-fl-132450",
      "city": "Lutz",
      "state": "FL",
      "years_registered": 21,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 132592,
      "name": "SD Perron & Co. Investment Services",
      "name_as_filed": "SD PERRON & CO. INVESTMENT SERVICES",
      "url": "https://advisorcensus.com/firm/sd-perron-and-co-investment-services-lantana-fl-132592",
      "city": "Lantana",
      "state": "FL",
      "years_registered": 28,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 163454,
      "name": "Second Half Financial Partners, LLC",
      "name_as_filed": "SECOND HALF FINANCIAL PARTNERS, LLC",
      "url": "https://advisorcensus.com/firm/second-half-financial-partners-llc-sebring-fl-163454",
      "city": "Sebring",
      "state": "FL",
      "years_registered": 8,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 310939,
      "name": "Section Integrity Wealth Management",
      "name_as_filed": "SECTION INTEGRITY WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/section-integrity-wealth-management-310939",
      "city": null,
      "state": null,
      "years_registered": 5,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 290572,
      "name": "Secure Wealth, Inc.",
      "name_as_filed": "SECURE WEALTH, INC.",
      "url": "https://advisorcensus.com/firm/secure-wealth-inc-boca-raton-fl-290572",
      "city": "Boca Raton",
      "state": "FL",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 305094,
      "name": "Semper Wealth Management LLC",
      "name_as_filed": "SEMPER WEALTH MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/semper-wealth-management-llc-305094",
      "city": null,
      "state": null,
      "years_registered": 6,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 305758,
      "name": "Semus Wealth Partners, LLC",
      "name_as_filed": "SEMUS WEALTH PARTNERS, LLC",
      "url": "https://advisorcensus.com/firm/semus-wealth-partners-llc-boca-raton-fl-305758",
      "city": "Boca Raton",
      "state": "FL",
      "years_registered": 6,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 288885,
      "name": "Sensible Wealth Management, Inc.",
      "name_as_filed": "SENSIBLE WEALTH MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/sensible-wealth-management-inc-288885",
      "city": null,
      "state": null,
      "years_registered": 9,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 143190,
      "name": "Seven Hills Financial, LLC",
      "name_as_filed": "SEVEN HILLS FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/seven-hills-financial-llc-tallahassee-fl-143190",
      "city": "Tallahassee",
      "state": "FL",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 307368,
      "name": "SFG Wealth Advisors, LLC",
      "name_as_filed": "SFG WEALTH ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/sfg-wealth-advisors-llc-tampa-fl-307368",
      "city": "Tampa",
      "state": "FL",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 38619,
      "name": "Shearson Financial Services, LLC",
      "name_as_filed": "SHEARSON FINANCIAL SERVICES, LLC",
      "url": "https://advisorcensus.com/firm/shearson-financial-services-llc-boca-raton-fl-38619",
      "city": "Boca Raton",
      "state": "FL",
      "years_registered": 10,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 339703,
      "name": "Shepherds of Capital",
      "name_as_filed": "SHEPHERDS OF CAPITAL",
      "url": "https://advisorcensus.com/firm/shepherds-of-capital-clearwater-fl-339703",
      "city": "Clearwater",
      "state": "FL",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 326632,
      "name": "SHK Capital Management, Inc.",
      "name_as_filed": "SHK CAPITAL MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/shk-capital-management-inc-326632",
      "city": null,
      "state": null,
      "years_registered": 3,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 318265,
      "name": "Shonan Gold Financial LLC",
      "name_as_filed": "SHONAN GOLD FINANCIAL LLC",
      "url": "https://advisorcensus.com/firm/shonan-gold-financial-llc-318265",
      "city": null,
      "state": null,
      "years_registered": 4,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 329803,
      "name": "Sick Advisory Services",
      "name_as_filed": "SICK ADVISORY SERVICES",
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  "csv": null,
  "source": {
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    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
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}