{
  "path": "/advisors/fl/hourly",
  "url": "https://advisorcensus.com/advisors/fl/hourly/page/10",
  "page_type": "state_fee",
  "title": "Hourly financial advisors in Florida",
  "filters": {},
  "scope_total": 789,
  "faq": [
    {
      "q": "How many financial advisory firms are there in Florida?",
      "a": "AdvisorCensus lists 2,487 investment advisory firms with a principal office in Florida, from Form ADV filings as of October 2026: 1,115 SEC-registered, 1,052 state-registered, and 320 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in Florida?",
      "a": "638 of the 2,487 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in Florida offer financial planning?",
      "a": "1,125 of the 2,167 firms in Florida that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in Florida fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 638 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 789 investment advisory firms with a principal office in Florida that report hourly charges among their Form ADV Item 5.E compensation arrangements, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below, and read the methodology block for how this page is derived.",
  "about_market": null,
  "citation": "AdvisorCensus. Hourly financial advisors in Florida: 789 firms from Form ADV filings as of October 2026.",
  "total_firms": 789,
  "page": 10,
  "total_pages": 16,
  "sort": "name",
  "registration_types": {
    "sec": 311,
    "state": 478,
    "exempt": 0
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 243
    },
    {
      "code": "percentage_of_aum",
      "count": 724
    },
    {
      "code": "hourly",
      "count": 789
    },
    {
      "code": "subscription",
      "count": 14
    },
    {
      "code": "fixed",
      "count": 590
    },
    {
      "code": "commissions",
      "count": 23
    },
    {
      "code": "performance_based",
      "count": 63
    },
    {
      "code": "other",
      "count": 125
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 303
    },
    {
      "code": "5_to_9",
      "count": 201
    },
    {
      "code": "10_to_19",
      "count": 182
    },
    {
      "code": "20_plus",
      "count": 102
    },
    {
      "code": "not_reported",
      "count": 1
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 274
    },
    {
      "code": "25m_100m",
      "count": 142
    },
    {
      "code": "100m_500m",
      "count": 206
    },
    {
      "code": "500m_1b",
      "count": 42
    },
    {
      "code": "1b_5b",
      "count": 40
    },
    {
      "code": "over_5b",
      "count": 13
    },
    {
      "code": "not_reported",
      "count": 72
    }
  ],
  "firms": [
    {
      "crd_number": 111964,
      "name": "Mariner Institutional, LLC",
      "name_as_filed": "MARINER INSTITUTIONAL, LLC",
      "url": "https://advisorcensus.com/firm/mariner-institutional-llc-winter-park-fl-111964",
      "city": "Winter Park",
      "state": "FL",
      "years_registered": 25,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 116604,
      "name": "Marquis Wealth Management Group",
      "name_as_filed": "MARQUIS WEALTH MANAGEMENT GROUP",
      "url": "https://advisorcensus.com/firm/marquis-wealth-management-group-fort-myers-fl-116604",
      "city": "Fort Myers",
      "state": "FL",
      "years_registered": 24,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 105381,
      "name": "Martin Investment Management, LLC",
      "name_as_filed": "MARTIN INVESTMENT MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/martin-investment-management-llc-palm-beach-gardens-fl-105381",
      "city": "Palm Beach Gardens",
      "state": "FL",
      "years_registered": 38,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 165906,
      "name": "MAS Advisors LLC",
      "name_as_filed": "MAS ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/mas-advisors-llc-coral-gables-fl-165906",
      "city": "Coral Gables",
      "state": "FL",
      "years_registered": 13,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 293840,
      "name": "Maslar Financial",
      "name_as_filed": "MASLAR FINANCIAL",
      "url": "https://advisorcensus.com/firm/maslar-financial-293840",
      "city": null,
      "state": null,
      "years_registered": 7,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 289761,
      "name": "Matthias Private Wealth, LLC",
      "name_as_filed": "MATTHIAS PRIVATE WEALTH, LLC",
      "url": "https://advisorcensus.com/firm/matthias-private-wealth-llc-winter-park-fl-289761",
      "city": "Winter Park",
      "state": "FL",
      "years_registered": 8,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 337364,
      "name": "Mavs Wealth Management Group, LLC",
      "name_as_filed": "MAVS WEALTH MANAGEMENT GROUP, LLC",
      "url": "https://advisorcensus.com/firm/mavs-wealth-management-group-llc-st-petersburg-fl-337364",
      "city": "St. Petersburg",
      "state": "FL",
      "years_registered": 1,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 142883,
      "name": "McCloskey & Associates, P.A.",
      "name_as_filed": "MCCLOSKEY & ASSOCIATES, P.A.",
      "url": "https://advisorcensus.com/firm/mccloskey-and-associates-p-a-melbourne-fl-142883",
      "city": "Melbourne",
      "state": "FL",
      "years_registered": 19,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 132221,
      "name": "McDermott Investment Advisors, LLC",
      "name_as_filed": "MCDERMOTT INVESTMENT ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/mcdermott-investment-advisors-llc-naples-fl-132221",
      "city": "Naples",
      "state": "FL",
      "years_registered": 12,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "commissions",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 146524,
      "name": "McInerney Investment Advisors",
      "name_as_filed": "MCINERNEY INVESTMENT ADVISORS",
      "url": "https://advisorcensus.com/firm/mcinerney-investment-advisors-orlando-fl-146524",
      "city": "Orlando",
      "state": "FL",
      "years_registered": 18,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 126676,
      "name": "McKee Investment Planning, Inc.",
      "name_as_filed": "MCKEE INVESTMENT PLANNING, INC.",
      "url": "https://advisorcensus.com/firm/mckee-investment-planning-inc-clermont-fl-126676",
      "city": "Clermont",
      "state": "FL",
      "years_registered": 22,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 301568,
      "name": "Mead Wealth Management LLC",
      "name_as_filed": "MEAD WEALTH MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/mead-wealth-management-llc-301568",
      "city": null,
      "state": null,
      "years_registered": 7,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 298773,
      "name": "Meeks Capital LLC",
      "name_as_filed": "MEEKS CAPITAL LLC",
      "url": "https://advisorcensus.com/firm/meeks-capital-llc-winter-park-fl-298773",
      "city": "Winter Park",
      "state": "FL",
      "years_registered": 7,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 108648,
      "name": "Meira Wealth",
      "name_as_filed": "MEIRA WEALTH",
      "url": "https://advisorcensus.com/firm/meira-wealth-coral-gables-fl-108648",
      "city": "Coral Gables",
      "state": "FL",
      "years_registered": 27,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 329126,
      "name": "Mendoza Private Wealth",
      "name_as_filed": "MENDOZA PRIVATE WEALTH",
      "url": "https://advisorcensus.com/firm/mendoza-private-wealth-north-miami-fl-329126",
      "city": "North Miami",
      "state": "FL",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 342274,
      "name": "Meridian 38 Advisors",
      "name_as_filed": "MERIDIAN 38 ADVISORS",
      "url": "https://advisorcensus.com/firm/meridian-38-advisors-342274",
      "city": null,
      "state": null,
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 342462,
      "name": "Meridian Wealth Group",
      "name_as_filed": "MERIDIAN WEALTH GROUP",
      "url": "https://advisorcensus.com/firm/meridian-wealth-group-dade-city-fl-342462",
      "city": "Dade City",
      "state": "FL",
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 299549,
      "name": "Merited Wealth, LLC",
      "name_as_filed": "MERITED WEALTH, LLC",
      "url": "https://advisorcensus.com/firm/merited-wealth-llc-north-bay-village-fl-299549",
      "city": "North Bay Village",
      "state": "FL",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 165148,
      "name": "Merrell Brothers, LLC",
      "name_as_filed": "MERRELL BROTHERS, LLC",
      "url": "https://advisorcensus.com/firm/merrell-brothers-llc-165148",
      "city": null,
      "state": null,
      "years_registered": 13,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 288680,
      "name": "Methodica Investment Management LLC",
      "name_as_filed": "METHODICA INVESTMENT MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/methodica-investment-management-llc-288680",
      "city": null,
      "state": null,
      "years_registered": 9,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 142070,
      "name": "MFM Capital Management, Inc.",
      "name_as_filed": "MFM CAPITAL MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/mfm-capital-management-inc-orlando-fl-142070",
      "city": "Orlando",
      "state": "FL",
      "years_registered": 38,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 331681,
      "name": "MFP Financial Services, LLC",
      "name_as_filed": "MFP FINANCIAL SERVICES, LLC",
      "url": "https://advisorcensus.com/firm/mfp-financial-services-llc-safety-harbor-fl-331681",
      "city": "Safety Harbor",
      "state": "FL",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 284866,
      "name": "MG&A Wealth",
      "name_as_filed": "MG&A WEALTH",
      "url": "https://advisorcensus.com/firm/mg-and-a-wealth-plantation-fl-284866",
      "city": "Plantation",
      "state": "FL",
      "years_registered": 10,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 109419,
      "name": "Moisand Fitzgerald Tamayo, LLC",
      "name_as_filed": "MOISAND FITZGERALD TAMAYO, LLC",
      "url": "https://advisorcensus.com/firm/moisand-fitzgerald-tamayo-llc-orlando-fl-109419",
      "city": "Orlando",
      "state": "FL",
      "years_registered": 27,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 12963,
      "name": "Money Concepts Advisory Service",
      "name_as_filed": "MONEY CONCEPTS ADVISORY SERVICE",
      "url": "https://advisorcensus.com/firm/money-concepts-advisory-service-palm-beach-gardens-fl-12963",
      "city": "Palm Beach Gardens",
      "state": "FL",
      "years_registered": 34,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 151058,
      "name": "Montello Wealth Management, Inc.",
      "name_as_filed": "MONTELLO WEALTH MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/montello-wealth-management-inc-palm-beach-gardens-fl-151058",
      "city": "Palm Beach Gardens",
      "state": "FL",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 146581,
      "name": "Moore Financial Planning Advisors, LLC",
      "name_as_filed": "MOORE FINANCIAL PLANNING ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/moore-financial-planning-advisors-llc-davie-fl-146581",
      "city": "Davie",
      "state": "FL",
      "years_registered": 18,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 338949,
      "name": "Moorgate Capital Management",
      "name_as_filed": "MOORGATE CAPITAL MANAGEMENT",
      "url": "https://advisorcensus.com/firm/moorgate-capital-management-dunedin-fl-338949",
      "city": "Dunedin",
      "state": "FL",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 319208,
      "name": "Moran Wealth Management, LLC",
      "name_as_filed": "MORAN WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/moran-wealth-management-llc-naples-fl-319208",
      "city": "Naples",
      "state": "FL",
      "years_registered": 4,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 151260,
      "name": "Mori Huston Partners",
      "name_as_filed": "MORI HUSTON PARTNERS",
      "url": "https://advisorcensus.com/firm/mori-huston-partners-miami-fl-151260",
      "city": "Miami",
      "state": "FL",
      "years_registered": 17,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 109612,
      "name": "MOS Capital, Inc.",
      "name_as_filed": "MOS CAPITAL, INC.",
      "url": "https://advisorcensus.com/firm/mos-capital-inc-ponte-vedra-beach-fl-109612",
      "city": "Ponte Vedra Beach",
      "state": "FL",
      "years_registered": 9,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 124152,
      "name": "Moseley Investment Management, Inc.",
      "name_as_filed": "MOSELEY INVESTMENT MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/moseley-investment-management-inc-bradention-fl-124152",
      "city": "Bradention",
      "state": "FL",
      "years_registered": 10,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 285560,
      "name": "MOTIV8 Investments LLC",
      "name_as_filed": "MOTIV8 INVESTMENTS LLC",
      "url": "https://advisorcensus.com/firm/motiv8-investments-llc-port-st-lucie-fl-285560",
      "city": "Port St Lucie",
      "state": "FL",
      "years_registered": 9,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 141809,
      "name": "Mouly Financial Management, Inc.",
      "name_as_filed": "MOULY FINANCIAL MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/mouly-financial-management-inc-davie-fl-141809",
      "city": "Davie",
      "state": "FL",
      "years_registered": 35,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 336501,
      "name": "Mozella Asset Management",
      "name_as_filed": "MOZELLA ASSET MANAGEMENT",
      "url": "https://advisorcensus.com/firm/mozella-asset-management-st-petersburg-fl-336501",
      "city": "St. Petersburg",
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  "csv": null,
  "source": {
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    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
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}