{
  "path": "/advisors/ca/santa-rosa/petaluma",
  "url": "https://advisorcensus.com/advisors/ca/santa-rosa/petaluma",
  "page_type": "metro_city",
  "title": "Financial advisors in Petaluma, CA",
  "filters": {},
  "scope_total": 15,
  "faq": [
    {
      "q": "How many financial advisory firms are there in Petaluma, CA?",
      "a": "AdvisorCensus lists 15 investment advisory firms with a principal office in Petaluma, California (part of the Santa Rosa metro area), from Form ADV filings as of October 2026: 7 SEC-registered, 5 state-registered, and 3 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in Petaluma, CA?",
      "a": "10 of the 15 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in Petaluma, CA offer financial planning?",
      "a": "10 of the 12 firms in Petaluma, CA that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in Petaluma, CA fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 10 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 15 investment advisory firms with a principal office in Petaluma, California (part of the Santa Rosa metro area), drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; the full Santa Rosa metro area, including neighboring cities, is on its own page. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.",
  "about_market": null,
  "citation": "AdvisorCensus. Financial advisors in Petaluma, CA: 15 firms from Form ADV filings as of October 2026.",
  "total_firms": 15,
  "page": 1,
  "total_pages": 1,
  "sort": "name",
  "registration_types": {
    "sec": 7,
    "state": 5,
    "exempt": 3
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 10
    },
    {
      "code": "percentage_of_aum",
      "count": 10
    },
    {
      "code": "hourly",
      "count": 8
    },
    {
      "code": "subscription",
      "count": 0
    },
    {
      "code": "fixed",
      "count": 9
    },
    {
      "code": "commissions",
      "count": 0
    },
    {
      "code": "performance_based",
      "count": 0
    },
    {
      "code": "other",
      "count": 0
    },
    {
      "code": "not_reported",
      "count": 3
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 6
    },
    {
      "code": "5_to_9",
      "count": 2
    },
    {
      "code": "10_to_19",
      "count": 4
    },
    {
      "code": "20_plus",
      "count": 3
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 1
    },
    {
      "code": "25m_100m",
      "count": 2
    },
    {
      "code": "100m_500m",
      "count": 6
    },
    {
      "code": "500m_1b",
      "count": 1
    },
    {
      "code": "1b_5b",
      "count": 0
    },
    {
      "code": "over_5b",
      "count": 0
    },
    {
      "code": "not_reported",
      "count": 5
    }
  ],
  "firms": [
    {
      "crd_number": 301028,
      "name": "Allpoint Financial Group",
      "name_as_filed": "ALLPOINT FINANCIAL GROUP",
      "url": "https://advisorcensus.com/firm/allpoint-financial-group-petaluma-ca-301028",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 328560,
      "name": "BCO Venture Fund I GP, LLC",
      "name_as_filed": "BCO VENTURE FUND I GP, LLC",
      "url": "https://advisorcensus.com/firm/bco-venture-fund-i-gp-llc-petaluma-ca-328560",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 2,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 286513,
      "name": "Breen Wealth Management, LLC",
      "name_as_filed": "BREEN WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/breen-wealth-management-llc-petaluma-ca-286513",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 165749,
      "name": "Compass Wealth Advisors",
      "name_as_filed": "COMPASS WEALTH ADVISORS",
      "url": "https://advisorcensus.com/firm/compass-wealth-advisors-petaluma-ca-165749",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 13,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 125401,
      "name": "Creekside Partners",
      "name_as_filed": "CREEKSIDE PARTNERS",
      "url": "https://advisorcensus.com/firm/creekside-partners-petaluma-ca-125401",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 18,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 112079,
      "name": "Dobson Asset Management",
      "name_as_filed": "DOBSON ASSET MANAGEMENT",
      "url": "https://advisorcensus.com/firm/dobson-asset-management-petaluma-ca-112079",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 30,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 284179,
      "name": "First Bridge Lending",
      "name_as_filed": "FIRST BRIDGE LENDING",
      "url": "https://advisorcensus.com/firm/first-bridge-lending-petaluma-ca-284179",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 122728,
      "name": "FPC Investment Advisory, Inc.",
      "name_as_filed": "FPC INVESTMENT ADVISORY, INC.",
      "url": "https://advisorcensus.com/firm/fpc-investment-advisory-inc-petaluma-ca-122728",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 166791,
      "name": "Headlands Asset Management, LLC",
      "name_as_filed": "HEADLANDS ASSET MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/headlands-asset-management-llc-petaluma-ca-166791",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 129834,
      "name": "John Schooler Jones LLC",
      "name_as_filed": "JOHN SCHOOLER JONES LLC",
      "url": "https://advisorcensus.com/firm/john-schooler-jones-llc-petaluma-ca-129834",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 22,
      "raum_band": "not_reported",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 120267,
      "name": "JPC Wealth Management, Inc.",
      "name_as_filed": "JPC WEALTH MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/jpc-wealth-management-inc-petaluma-ca-120267",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 24,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 145321,
      "name": "Kruse Financial Strategy",
      "name_as_filed": "KRUSE FINANCIAL STRATEGY",
      "url": "https://advisorcensus.com/firm/kruse-financial-strategy-petaluma-ca-145321",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 18,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 285523,
      "name": "North Bay Wealth Management",
      "name_as_filed": "NORTH BAY WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/north-bay-wealth-management-petaluma-ca-285523",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 334099,
      "name": "Sonoma Mountain Financial LLC",
      "name_as_filed": "SONOMA MOUNTAIN FINANCIAL LLC",
      "url": "https://advisorcensus.com/firm/sonoma-mountain-financial-llc-petaluma-ca-334099",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "under_25m",
      "compensation_types": [
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 150179,
      "name": "The McBride Group",
      "name_as_filed": "THE MCBRIDE GROUP",
      "url": "https://advisorcensus.com/firm/the-mcbride-group-petaluma-ca-150179",
      "city": "Petaluma",
      "state": "CA",
      "years_registered": 17,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    }
  ],
  "states": [],
  "metros": [],
  "siblings": {
    "national": "/advisors",
    "state": {
      "path": "/advisors/ca",
      "label": "Financial advisors in California"
    },
    "metro": {
      "path": "/advisors/ca/santa-rosa",
      "label": "Financial advisors in Santa Rosa, CA"
    },
    "city_pages": [],
    "fee_pages": [
      {
        "path": "/advisors/ca/santa-rosa/fee-only",
        "label": "Fee-only financial advisors in Santa Rosa, CA",
        "firm_count": 26
      },
      {
        "path": "/advisors/ca/santa-rosa/flat-fee",
        "label": "Flat-fee financial advisors in Santa Rosa, CA",
        "firm_count": 29
      },
      {
        "path": "/advisors/ca/santa-rosa/hourly",
        "label": "Hourly financial advisors in Santa Rosa, CA",
        "firm_count": 26
      }
    ],
    "answer_pages": [
      {
        "path": "/advisors/ca/santa-rosa/for-high-net-worth-individuals",
        "firm_count": 38,
        "label": "Financial advisors for high-net-worth individuals in Santa Rosa, CA"
      },
      {
        "path": "/advisors/ca/santa-rosa/for-retirement-plans",
        "firm_count": 13,
        "label": "Financial advisors for retirement plans in Santa Rosa, CA"
      },
      {
        "path": "/advisors/ca/santa-rosa/for-businesses",
        "firm_count": 12,
        "label": "Financial advisors for businesses in Santa Rosa, CA"
      },
      {
        "path": "/advisors/ca/santa-rosa/for-charities",
        "firm_count": 15,
        "label": "Financial advisors for charitable organizations in Santa Rosa, CA"
      }
    ],
    "niche_pages": []
  },
  "csv": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}