# Fee-only financial advisors in Santa Rosa, CA

> AdvisorCensus lists 26 investment advisory firms with a principal office in the Santa Rosa metro area that meet AdvisorCensus's fee-only test: paid only by client fees on Form ADV Item 5.E, with no employee registered with a broker-dealer or licensed as an insurance agent, no brokerage, insurance, or real estate sales business or related company, and no referral fees from others, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below, and read the methodology block for how this page is derived.

Source: Form ADV filings as of October 2026. Rebuilt monthly. HTML page: https://advisorcensus.com/advisors/ca/santa-rosa/fee-only

## At a glance

- Investment advisory firms: 26
- Registration: SEC-registered investment adviser: 10, State-registered investment adviser: 16
- How firms are compensated (Form ADV Item 5.E; shares of the firms that file it): Fee-only (AdvisorCensus test) 26 (100%); Percentage of assets 23 (88%); Hourly charges 13 (50%); Fixed fees 15 (58%)
- Regulatory assets under management (Item 5.F): Under $25 million 4 (15%); $25 million to $100 million 8 (31%); $100 million to $500 million 10 (38%); $500 million to $1 billion 1 (4%); Not reported 3 (12%)
- Years registered: Under 5 years 5 (19%); 5 to 9 years 4 (15%); 10 to 19 years 8 (31%); 20 years or more 9 (35%)

## Firms (page 1 of 1, 1 to 26 of 26, sorted by name)

| Firm | CRD | City | Registration | Assets band | Years registered | Compensation |
| --- | --- | --- | --- | --- | --- | --- |
| [Breen Wealth Management, LLC](https://advisorcensus.com/firm/breen-wealth-management-llc-petaluma-ca-286513) ([md](https://advisorcensus.com/firm/breen-wealth-management-llc-petaluma-ca-286513.md)) | 286513 | Petaluma, CA | SEC-registered investment adviser | $100 million to $500 million | 8 | % of assets, Hourly |
| [Clifford Financial Planning, Inc.](https://advisorcensus.com/firm/clifford-financial-planning-inc-santa-rosa-ca-112978) ([md](https://advisorcensus.com/firm/clifford-financial-planning-inc-santa-rosa-ca-112978.md)) | 112978 | Santa Rosa, CA | State-registered investment adviser | $25 million to $100 million | 28 | % of assets, Hourly, Fixed fee |
| [Creekside Partners](https://advisorcensus.com/firm/creekside-partners-petaluma-ca-125401) ([md](https://advisorcensus.com/firm/creekside-partners-petaluma-ca-125401.md)) | 125401 | Petaluma, CA | SEC-registered investment adviser | $500 million to $1 billion | 18 | % of assets, Fixed fee |
| [Dobson Asset Management](https://advisorcensus.com/firm/dobson-asset-management-petaluma-ca-112079) ([md](https://advisorcensus.com/firm/dobson-asset-management-petaluma-ca-112079.md)) | 112079 | Petaluma, CA | SEC-registered investment adviser | $100 million to $500 million | 30 | % of assets, Hourly, Fixed fee |
| [Enspire Wealth Management, LLC](https://advisorcensus.com/firm/enspire-wealth-management-llc-santa-rosa-ca-325723) ([md](https://advisorcensus.com/firm/enspire-wealth-management-llc-santa-rosa-ca-325723.md)) | 325723 | Santa Rosa, CA | SEC-registered investment adviser | $100 million to $500 million | 3 | % of assets, Fixed fee |
| [FPC Investment Advisory, Inc.](https://advisorcensus.com/firm/fpc-investment-advisory-inc-petaluma-ca-122728) ([md](https://advisorcensus.com/firm/fpc-investment-advisory-inc-petaluma-ca-122728.md)) | 122728 | Petaluma, CA | SEC-registered investment adviser | $100 million to $500 million | 8 | % of assets, Hourly, Fixed fee |
| [Hawthorn Capital Management, LLC](https://advisorcensus.com/firm/hawthorn-capital-management-llc-sebastopol-ca-140752) ([md](https://advisorcensus.com/firm/hawthorn-capital-management-llc-sebastopol-ca-140752.md)) | 140752 | Sebastopol, CA | SEC-registered investment adviser | $100 million to $500 million | 19 | % of assets |
| [Iluka Advisors](https://advisorcensus.com/firm/iluka-advisors-healdsburg-ca-330468) ([md](https://advisorcensus.com/firm/iluka-advisors-healdsburg-ca-330468.md)) | 330468 | Healdsburg, CA | State-registered investment adviser | $25 million to $100 million | 2 | % of assets |
| [John Schooler Jones LLC](https://advisorcensus.com/firm/john-schooler-jones-llc-petaluma-ca-129834) ([md](https://advisorcensus.com/firm/john-schooler-jones-llc-petaluma-ca-129834.md)) | 129834 | Petaluma, CA | State-registered investment adviser | Not reported | 22 | % of assets, Hourly, Fixed fee |
| [JPC Wealth Management, Inc.](https://advisorcensus.com/firm/jpc-wealth-management-inc-petaluma-ca-120267) ([md](https://advisorcensus.com/firm/jpc-wealth-management-inc-petaluma-ca-120267.md)) | 120267 | Petaluma, CA | SEC-registered investment adviser | $100 million to $500 million | 24 | % of assets, Hourly, Fixed fee |
| [Kruse Financial Strategy](https://advisorcensus.com/firm/kruse-financial-strategy-petaluma-ca-145321) ([md](https://advisorcensus.com/firm/kruse-financial-strategy-petaluma-ca-145321.md)) | 145321 | Petaluma, CA | State-registered investment adviser | Not reported | 18 | Hourly, Fixed fee |
| [McDonell, Mark Robert](https://advisorcensus.com/firm/mcdonell-mark-robert-santa-rosa-ca-136210) ([md](https://advisorcensus.com/firm/mcdonell-mark-robert-santa-rosa-ca-136210.md)) | 136210 | Santa Rosa, CA | State-registered investment adviser | Not reported | 26 | Hourly |
| [Meritage Wealth Advisory, LLC](https://advisorcensus.com/firm/meritage-wealth-advisory-llc-santa-rosa-ca-147969) ([md](https://advisorcensus.com/firm/meritage-wealth-advisory-llc-santa-rosa-ca-147969.md)) | 147969 | Santa Rosa, CA | State-registered investment adviser | $25 million to $100 million | 17 | % of assets, Fixed fee |
| [Miles Brown Asset Management](https://advisorcensus.com/firm/miles-brown-asset-management-santa-rosa-ca-283960) ([md](https://advisorcensus.com/firm/miles-brown-asset-management-santa-rosa-ca-283960.md)) | 283960 | Santa Rosa, CA | State-registered investment adviser | $25 million to $100 million | 10 | % of assets, Hourly, Fixed fee |
| [Miller, Fleming & Associates](https://advisorcensus.com/firm/miller-fleming-and-associates-sonoma-ca-104923) ([md](https://advisorcensus.com/firm/miller-fleming-and-associates-sonoma-ca-104923.md)) | 104923 | Sonoma, CA | State-registered investment adviser | $25 million to $100 million | 14 | % of assets, Fixed fee |
| [Money Compass Advisors](https://advisorcensus.com/firm/money-compass-advisors-sonoma-ca-310412) ([md](https://advisorcensus.com/firm/money-compass-advisors-sonoma-ca-310412.md)) | 310412 | Sonoma, CA | State-registered investment adviser | Under $25 million | 5 | % of assets, Fixed fee |
| [Mork Capital Management](https://advisorcensus.com/firm/mork-capital-management-healdsburg-ca-136154) ([md](https://advisorcensus.com/firm/mork-capital-management-healdsburg-ca-136154.md)) | 136154 | Healdsburg, CA | SEC-registered investment adviser | $100 million to $500 million | 0 | % of assets |
| [Nickel Investment Advisors, Inc.](https://advisorcensus.com/firm/nickel-investment-advisors-inc-windsor-ca-139058) ([md](https://advisorcensus.com/firm/nickel-investment-advisors-inc-windsor-ca-139058.md)) | 139058 | Windsor, CA | State-registered investment adviser | $25 million to $100 million | 20 | % of assets |
| [North Bay Wealth Management](https://advisorcensus.com/firm/north-bay-wealth-management-petaluma-ca-285523) ([md](https://advisorcensus.com/firm/north-bay-wealth-management-petaluma-ca-285523.md)) | 285523 | Petaluma, CA | SEC-registered investment adviser | $100 million to $500 million | 1 | % of assets |
| [North Coast Asset Management, Inc.](https://advisorcensus.com/firm/north-coast-asset-management-inc-windsor-ca-119226) ([md](https://advisorcensus.com/firm/north-coast-asset-management-inc-windsor-ca-119226.md)) | 119226 | Windsor, CA | State-registered investment adviser | Under $25 million | 24 | % of assets |
| [Northbay Advisors](https://advisorcensus.com/firm/northbay-advisors-rohnert-park-ca-129214) ([md](https://advisorcensus.com/firm/northbay-advisors-rohnert-park-ca-129214.md)) | 129214 | Rohnert Park, CA | State-registered investment adviser | Under $25 million | 22 | % of assets, Hourly, Fixed fee |
| [Ridgeview Financial Planning](https://advisorcensus.com/firm/ridgeview-financial-planning-santa-rosa-ca-171985) ([md](https://advisorcensus.com/firm/ridgeview-financial-planning-santa-rosa-ca-171985.md)) | 171985 | Santa Rosa, CA | State-registered investment adviser | $100 million to $500 million | 12 | % of assets, Hourly |
| [Romain Walsh Clerou Professional Investment MGMT](https://advisorcensus.com/firm/romain-walsh-clerou-professional-investment-mgmt-sonoma-ca-111081) ([md](https://advisorcensus.com/firm/romain-walsh-clerou-professional-investment-mgmt-sonoma-ca-111081.md)) | 111081 | Sonoma, CA | SEC-registered investment adviser | $100 million to $500 million | 6 | % of assets |
| [Sonoma Mountain Financial LLC](https://advisorcensus.com/firm/sonoma-mountain-financial-llc-petaluma-ca-334099) ([md](https://advisorcensus.com/firm/sonoma-mountain-financial-llc-petaluma-ca-334099.md)) | 334099 | Petaluma, CA | State-registered investment adviser | Under $25 million | 1 | Fixed fee |
| [The McBride Group](https://advisorcensus.com/firm/the-mcbride-group-petaluma-ca-150179) ([md](https://advisorcensus.com/firm/the-mcbride-group-petaluma-ca-150179.md)) | 150179 | Petaluma, CA | State-registered investment adviser | $25 million to $100 million | 17 | % of assets, Hourly, Fixed fee |
| [The Rose Investment Management](https://advisorcensus.com/firm/the-rose-investment-management-santa-rosa-ca-121999) ([md](https://advisorcensus.com/firm/the-rose-investment-management-santa-rosa-ca-121999.md)) | 121999 | Santa Rosa, CA | State-registered investment adviser | $25 million to $100 million | 33 | % of assets, Hourly |

## Questions people ask

**How many financial advisory firms are there in Santa Rosa, CA?**
AdvisorCensus lists 51 investment advisory firms with a principal office in the Santa Rosa metro area, from Form ADV filings as of October 2026: 20 SEC-registered, 26 state-registered, and 5 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV.

**How many fee-only financial advisors are in Santa Rosa, CA?**
26 of the 51 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed.

**How many financial advisors in Santa Rosa, CA offer financial planning?**
32 of the 46 firms in Santa Rosa, CA that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports.

**Are the financial advisors in Santa Rosa, CA fiduciaries?**
Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 26 firms that meet AdvisorCensus's fee-only test report none of those sales ties.

**How do I check whether a financial advisor has disciplinary disclosures?**
Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck.

**Does AdvisorCensus rate, verify, or recommend these firms?**
No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content.

**What does regulatory assets under management mean?**
Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality.

## Related pages

- [Financial advisors in California](https://advisorcensus.com/advisors/ca) (https://advisorcensus.com/advisors/ca.md)
- [Financial advisors in Santa Rosa, CA](https://advisorcensus.com/advisors/ca/santa-rosa) (https://advisorcensus.com/advisors/ca/santa-rosa.md)
- [Fee-only financial advisors in California](https://advisorcensus.com/advisors/ca/fee-only) (https://advisorcensus.com/advisors/ca/fee-only.md)
- [Flat-fee financial advisors in Santa Rosa, CA](https://advisorcensus.com/advisors/ca/santa-rosa/flat-fee) (https://advisorcensus.com/advisors/ca/santa-rosa/flat-fee.md)
- [Hourly financial advisors in Santa Rosa, CA](https://advisorcensus.com/advisors/ca/santa-rosa/hourly) (https://advisorcensus.com/advisors/ca/santa-rosa/hourly.md)
- [Financial advisors in Petaluma, CA](https://advisorcensus.com/advisors/ca/santa-rosa/petaluma) (https://advisorcensus.com/advisors/ca/santa-rosa/petaluma.md)
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Cite as: AdvisorCensus. Fee-only financial advisors in Santa Rosa, CA: 26 firms from Form ADV filings as of October 2026.