{
  "path": "/advisors/ca/san-francisco",
  "url": "https://advisorcensus.com/advisors/ca/san-francisco/page/21",
  "page_type": "metro",
  "title": "Financial advisors in San Francisco, CA",
  "filters": {},
  "scope_total": 1779,
  "faq": [
    {
      "q": "How many financial advisory firms are there in San Francisco, CA?",
      "a": "AdvisorCensus lists 1,779 investment advisory firms with a principal office in the San Francisco metro area, from Form ADV filings as of October 2026: 688 SEC-registered, 294 state-registered, and 797 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in San Francisco, CA?",
      "a": "320 of the 1,779 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in San Francisco, CA offer financial planning?",
      "a": "438 of the 982 firms in San Francisco, CA that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in San Francisco, CA fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 320 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 1,779 investment advisory firms with a principal office in the San Francisco metro area, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.",
  "about_market": "San Francisco has 1,779 investment advisory firms with a principal office in the metro area as of October 2026: 688 SEC-registered, 294 state-registered, and 797 exempt reporting advisers. 320 of them meet AdvisorCensus's fee-only test (paid only by client fees, with no sales-related compensation ties such as an employee registered with a broker-dealer or licensed as an insurance agent), and 263 report under $100 million in regulatory assets under management. The metro area has 1,744,070 households, 592,601 of them with income of $200,000 or more, or 333 such households for each firm (Census Bureau, American Community Survey 2020–2024 5-year estimates).",
  "citation": "AdvisorCensus. Financial advisors in San Francisco, CA: 1,779 firms from Form ADV filings as of October 2026.",
  "total_firms": 1779,
  "page": 21,
  "total_pages": 36,
  "sort": "name",
  "registration_types": {
    "sec": 688,
    "state": 294,
    "exempt": 797
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 320
    },
    {
      "code": "percentage_of_aum",
      "count": 901
    },
    {
      "code": "hourly",
      "count": 281
    },
    {
      "code": "subscription",
      "count": 14
    },
    {
      "code": "fixed",
      "count": 389
    },
    {
      "code": "commissions",
      "count": 11
    },
    {
      "code": "performance_based",
      "count": 359
    },
    {
      "code": "other",
      "count": 136
    },
    {
      "code": "not_reported",
      "count": 797
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 812
    },
    {
      "code": "5_to_9",
      "count": 394
    },
    {
      "code": "10_to_19",
      "count": 368
    },
    {
      "code": "20_plus",
      "count": 175
    },
    {
      "code": "not_reported",
      "count": 30
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 126
    },
    {
      "code": "25m_100m",
      "count": 137
    },
    {
      "code": "100m_500m",
      "count": 259
    },
    {
      "code": "500m_1b",
      "count": 103
    },
    {
      "code": "1b_5b",
      "count": 174
    },
    {
      "code": "over_5b",
      "count": 111
    },
    {
      "code": "not_reported",
      "count": 869
    }
  ],
  "firms": [
    {
      "crd_number": 110656,
      "name": "MCM Advisers, LP",
      "name_as_filed": "MCM ADVISERS, LP",
      "url": "https://advisorcensus.com/firm/mcm-advisers-lp-orinda-ca-110656",
      "city": "Orinda",
      "state": "CA",
      "years_registered": 30,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 136075,
      "name": "MCM Wealth",
      "name_as_filed": "MCM WEALTH",
      "url": "https://advisorcensus.com/firm/mcm-wealth-novato-ca-136075",
      "city": "Novato",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 115060,
      "name": "McMorgan & Company LLC",
      "name_as_filed": "MCMORGAN & COMPANY LLC",
      "url": "https://advisorcensus.com/firm/mcmorgan-and-company-llc-san-francisco-ca-115060",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 24,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 289836,
      "name": "Medley Partners Management LLC",
      "name_as_filed": "MEDLEY PARTNERS MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/medley-partners-management-llc-san-francisco-ca-289836",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 317950,
      "name": "Megalith",
      "name_as_filed": "MEGALITH",
      "url": "https://advisorcensus.com/firm/megalith-tiburon-ca-317950",
      "city": "Tiburon",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 122721,
      "name": "Menlo Advisors LLC",
      "name_as_filed": "MENLO ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/menlo-advisors-llc-menlo-park-ca-122721",
      "city": "Menlo Park",
      "state": "CA",
      "years_registered": 23,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "performance_based",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 162139,
      "name": "Menlo Equities",
      "name_as_filed": "MENLO EQUITIES",
      "url": "https://advisorcensus.com/firm/menlo-equities-menlo-park-ca-162139",
      "city": "Menlo Park",
      "state": "CA",
      "years_registered": 14,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "fixed",
        "performance_based",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 161248,
      "name": "Menlo Ventures",
      "name_as_filed": "MENLO VENTURES",
      "url": "https://advisorcensus.com/firm/menlo-ventures-menlo-park-ca-161248",
      "city": "Menlo Park",
      "state": "CA",
      "years_registered": 14,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 283999,
      "name": "Menlo Ventures",
      "name_as_filed": "MENLO VENTURES",
      "url": "https://advisorcensus.com/firm/menlo-ventures-menlo-park-ca-283999",
      "city": "Menlo Park",
      "state": "CA",
      "years_registered": 10,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 149744,
      "name": "Menta Capital LLC",
      "name_as_filed": "MENTA CAPITAL LLC",
      "url": "https://advisorcensus.com/firm/menta-capital-llc-south-san-francisco-ca-149744",
      "city": "South San Francisco",
      "state": "CA",
      "years_registered": 6,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 333421,
      "name": "Mercurius Media Capital LLC",
      "name_as_filed": "MERCURIUS MEDIA CAPITAL LLC",
      "url": "https://advisorcensus.com/firm/mercurius-media-capital-llc-redwood-city-ca-333421",
      "city": "Redwood City",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 308960,
      "name": "Mercury Advisory, LLC",
      "name_as_filed": "MERCURY ADVISORY, LLC",
      "url": "https://advisorcensus.com/firm/mercury-advisory-llc-san-francisco-ca-308960",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 6,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 131655,
      "name": "Meridian Investment Counsel, Inc.",
      "name_as_filed": "MERIDIAN INVESTMENT COUNSEL, INC.",
      "url": "https://advisorcensus.com/firm/meridian-investment-counsel-inc-lafayette-ca-131655",
      "city": "Lafayette",
      "state": "CA",
      "years_registered": 22,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 142622,
      "name": "Meritage Group LP",
      "name_as_filed": "MERITAGE GROUP LP",
      "url": "https://advisorcensus.com/firm/meritage-group-lp-san-francisco-ca-142622",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 19,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 148565,
      "name": "Meritas Wealth Management, LLC",
      "name_as_filed": "MERITAS WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/meritas-wealth-management-llc-san-rafael-ca-148565",
      "city": "San Rafael",
      "state": "CA",
      "years_registered": 17,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 340399,
      "name": "Merl Investments LLC",
      "name_as_filed": "MERL INVESTMENTS LLC",
      "url": "https://advisorcensus.com/firm/merl-investments-llc-san-francisco-ca-340399",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 298680,
      "name": "Merritt Point Partners LLC",
      "name_as_filed": "MERRITT POINT PARTNERS LLC",
      "url": "https://advisorcensus.com/firm/merritt-point-partners-llc-oakland-ca-298680",
      "city": "Oakland",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 167385,
      "name": "Meson Capital Partners LLC",
      "name_as_filed": "MESON CAPITAL PARTNERS LLC",
      "url": "https://advisorcensus.com/firm/meson-capital-partners-llc-san-francisco-ca-167385",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": null,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 332226,
      "name": "Meson Quantitative Management LLC",
      "name_as_filed": "MESON QUANTITATIVE MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/meson-quantitative-management-llc-san-francisco-ca-332226",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 305255,
      "name": "Meta Health Capital, LLC",
      "name_as_filed": "META HEALTH CAPITAL, LLC",
      "url": "https://advisorcensus.com/firm/meta-health-capital-llc-san-francisco-ca-305255",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 335790,
      "name": "Metaswap Inc",
      "name_as_filed": "METASWAP INC",
      "url": "https://advisorcensus.com/firm/metaswap-inc-san-francisco-ca-335790",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 317390,
      "name": "Metaverse Capital LLC",
      "name_as_filed": "METAVERSE CAPITAL LLC",
      "url": "https://advisorcensus.com/firm/metaverse-capital-llc-san-francisco-ca-317390",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 337818,
      "name": "Mezzi",
      "name_as_filed": "MEZZI",
      "url": "https://advisorcensus.com/firm/mezzi-menlo-park-ca-337818",
      "city": "Menlo Park",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "not_reported",
      "compensation_types": [
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 170950,
      "name": "MHS Capital Management II LLC",
      "name_as_filed": "MHS CAPITAL MANAGEMENT II LLC",
      "url": "https://advisorcensus.com/firm/mhs-capital-management-ii-llc-san-mateo-ca-170950",
      "city": "San Mateo",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 308886,
      "name": "MHS Capital Management III, LLC",
      "name_as_filed": "MHS CAPITAL MANAGEMENT III, LLC",
      "url": "https://advisorcensus.com/firm/mhs-capital-management-iii-llc-san-francisco-ca-308886",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 6,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 163096,
      "name": "MHS Capital Management, LLC",
      "name_as_filed": "MHS CAPITAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/mhs-capital-management-llc-san-mateo-ca-163096",
      "city": "San Mateo",
      "state": "CA",
      "years_registered": 14,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 334335,
      "name": "Midas Capital Management",
      "name_as_filed": "MIDAS CAPITAL MANAGEMENT",
      "url": "https://advisorcensus.com/firm/midas-capital-management-san-francisco-ca-334335",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 291128,
      "name": "Mighty Capital Management LLC",
      "name_as_filed": "MIGHTY CAPITAL MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/mighty-capital-management-llc-san-francisco-ca-291128",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 305723,
      "name": "Mile 18 General Partners, LLC",
      "name_as_filed": "MILE 18 GENERAL PARTNERS, LLC",
      "url": "https://advisorcensus.com/firm/mile-18-general-partners-llc-mill-valley-ca-305723",
      "city": "Mill Valley",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 313523,
      "name": "Miller Avenue Advisors LLC",
      "name_as_filed": "MILLER AVENUE ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/miller-avenue-advisors-llc-mill-valley-ca-313523",
      "city": "Mill Valley",
      "state": "CA",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 332782,
      "name": "Mindset Consulting (US) LLC",
      "name_as_filed": "MINDSET CONSULTING (US) LLC",
      "url": "https://advisorcensus.com/firm/mindset-consulting-us-llc-san-francisco-ca-332782",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 173764,
      "name": "Mirador Capital Partners",
      "name_as_filed": "MIRADOR CAPITAL PARTNERS",
      "url": "https://advisorcensus.com/firm/mirador-capital-partners-pleasanton-ca-173764",
      "city": "Pleasanton",
      "state": "CA",
      "years_registered": 11,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 315549,
      "name": "Mischief Capital Management, LLC",
      "name_as_filed": "MISCHIEF CAPITAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/mischief-capital-management-llc-san-francisco-ca-315549",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 288916,
      "name": "Mission Bay Capital Management, Inc.",
      "name_as_filed": "MISSION BAY CAPITAL MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/mission-bay-capital-management-inc-san-francisco-ca-288916",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": null,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 151514,
      "name": "Mission Creek Capital Partners, Inc.",
      "name_as_filed": "MISSION CREEK CAPITAL PARTNERS, INC.",
      "url": "https://advisorcensus.com/firm/mission-creek-capital-partners-inc-san-francisco-ca-151514",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 329596,
      "name": "Mission Investment Advisors LLC",
      "name_as_filed": "MISSION INVESTMENT ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/mission-investment-advisors-llc-san-francisco-ca-329596",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 2,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 327084,
      "name": "Mitsui & Co. Global Investment, Inc.",
      "name_as_filed": "MITSUI & CO. GLOBAL INVESTMENT, INC.",
      "url": "https://advisorcensus.com/firm/mitsui-and-co-global-investment-inc-menlo-park-ca-327084",
      "city": "Menlo Park",
      "state": "CA",
      "years_registered": 3,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 334328,
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    {
      "crd_number": 165932,
      "name": "Monvia Financial L.P.",
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      "path": "/advisors/ca",
      "label": "Financial advisors in California"
    },
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      {
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      {
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        "label": "Financial advisors for sustainable and impact investing in San Francisco, CA"
      }
    ]
  },
  "csv": "https://advisorcensus.com/advisors/ca/san-francisco.csv",
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}
