# Financial advisors in San Diego, CA

> AdvisorCensus lists 423 investment advisory firms with a principal office in the San Diego metro area, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.

Source: Form ADV filings as of October 2026. Rebuilt monthly. HTML page: https://advisorcensus.com/advisors/ca/san-diego/page/9

## At a glance

- Investment advisory firms: 423
- Registration: SEC-registered investment adviser: 182, State-registered investment adviser: 162, Exempt reporting adviser: 79
- How firms are compensated (Form ADV Item 5.E; shares of the firms that file it): Fee-only (AdvisorCensus test) 132 (38%); Percentage of assets 312 (91%); Hourly charges 166 (48%); Subscription fees (newsletter or periodical) 3 (1%); Fixed fees 219 (64%); Commissions 7 (2%); Performance-based fees 57 (17%); Other 35 (10%); No compensation arrangements reported 79
- Regulatory assets under management (Item 5.F): Under $25 million 82 (19%); $25 million to $100 million 64 (15%); $100 million to $500 million 101 (24%); $500 million to $1 billion 28 (7%); $1 billion to $5 billion 25 (6%); Over $5 billion 16 (4%); Not reported 107 (25%)
- Years registered: Under 5 years 183 (43%); 5 to 9 years 105 (25%); 10 to 19 years 80 (19%); 20 years or more 52 (12%); Not reported 3 (1%)

## Firms (page 9 of 9, 401 to 423 of 423, sorted by name)

| Firm | CRD | City | Registration | Assets band | Years registered | Compensation |
| --- | --- | --- | --- | --- | --- | --- |
| [Ward & Associates](https://advisorcensus.com/firm/ward-and-associates-san-diego-ca-107878) ([md](https://advisorcensus.com/firm/ward-and-associates-san-diego-ca-107878.md)) | 107878 | San Diego, CA | SEC-registered investment adviser | $100 million to $500 million | 27 | % of assets, Hourly |
| [Wealth Alliance, LLC](https://advisorcensus.com/firm/wealth-alliance-llc-san-diego-ca-140630) ([md](https://advisorcensus.com/firm/wealth-alliance-llc-san-diego-ca-140630.md)) | 140630 | San Diego, CA | State-registered investment adviser | $25 million to $100 million | 20 | % of assets, Hourly, Fixed fee |
| [Wealth Analytics Partners, LLC](https://advisorcensus.com/firm/wealth-analytics-partners-llc-san-diego-ca-140115) ([md](https://advisorcensus.com/firm/wealth-analytics-partners-llc-san-diego-ca-140115.md)) | 140115 | San Diego, CA | SEC-registered investment adviser | $100 million to $500 million | 20 | % of assets, Hourly, Fixed fee |
| [Wealth Compass Financial, Inc.](https://advisorcensus.com/firm/wealth-compass-financial-inc-carlsbad-ca-290139) ([md](https://advisorcensus.com/firm/wealth-compass-financial-inc-carlsbad-ca-290139.md)) | 290139 | Carlsbad, CA | SEC-registered investment adviser | $100 million to $500 million | 0 | % of assets |
| [Wealth Legacy Group, Inc.](https://advisorcensus.com/firm/wealth-legacy-group-inc-san-diego-ca-145705) ([md](https://advisorcensus.com/firm/wealth-legacy-group-inc-san-diego-ca-145705.md)) | 145705 | San Diego, CA | State-registered investment adviser | $25 million to $100 million | 18 | % of assets, Hourly, Fixed fee, Performance fee |
| [Wealth Rescue Strategies, Inc.](https://advisorcensus.com/firm/wealth-rescue-strategies-inc-san-diego-ca-146965) ([md](https://advisorcensus.com/firm/wealth-rescue-strategies-inc-san-diego-ca-146965.md)) | 146965 | San Diego, CA | State-registered investment adviser | $25 million to $100 million | 14 | % of assets, Fixed fee |
| [Wealthbuilders, LLC](https://advisorcensus.com/firm/wealthbuilders-llc-carlsbad-ca-286348) ([md](https://advisorcensus.com/firm/wealthbuilders-llc-carlsbad-ca-286348.md)) | 286348 | Carlsbad, CA | State-registered investment adviser | $25 million to $100 million | 9 | % of assets, Hourly, Fixed fee |
| [Wealthetic LLC](https://advisorcensus.com/firm/wealthetic-llc-san-diego-ca-334809) ([md](https://advisorcensus.com/firm/wealthetic-llc-san-diego-ca-334809.md)) | 334809 | San Diego, CA | State-registered investment adviser | Under $25 million | 1 | % of assets, Hourly, Fixed fee |
| [Wealthlynk, Inc.](https://advisorcensus.com/firm/wealthlynk-inc-fallbrook-ca-327527) ([md](https://advisorcensus.com/firm/wealthlynk-inc-fallbrook-ca-327527.md)) | 327527 | Fallbrook, CA | SEC-registered investment adviser | $100 million to $500 million | 0 | % of assets |
| [Wealthrise Financial Planning, LLC](https://advisorcensus.com/firm/wealthrise-financial-planning-llc-carlsbad-ca-283764) ([md](https://advisorcensus.com/firm/wealthrise-financial-planning-llc-carlsbad-ca-283764.md)) | 283764 | Carlsbad, CA | SEC-registered investment adviser | $100 million to $500 million | 0 | % of assets, Hourly |
| [Weatherly Asset Management](https://advisorcensus.com/firm/weatherly-asset-management-del-mar-ca-106935) ([md](https://advisorcensus.com/firm/weatherly-asset-management-del-mar-ca-106935.md)) | 106935 | Del Mar, CA | SEC-registered investment adviser | $1 billion to $5 billion | 31 | % of assets, Fixed fee, Other |
| [Western Financial Corporation](https://advisorcensus.com/firm/western-financial-corporation-san-diego-ca-6118) ([md](https://advisorcensus.com/firm/western-financial-corporation-san-diego-ca-6118.md)) | 6118 | San Diego, CA | SEC-registered investment adviser | $100 million to $500 million | 6 | % of assets |
| [Willow Creek Financial](https://advisorcensus.com/firm/willow-creek-financial-san-diego-ca-285670) ([md](https://advisorcensus.com/firm/willow-creek-financial-san-diego-ca-285670.md)) | 285670 | San Diego, CA | SEC-registered investment adviser | $500 million to $1 billion | 9 | % of assets, Hourly, Fixed fee |
| [WILLSTAR8PLUS LLC](https://advisorcensus.com/firm/willstar8plus-llc-san-diego-ca-325445) ([md](https://advisorcensus.com/firm/willstar8plus-llc-san-diego-ca-325445.md)) | 325445 | San Diego, CA | Exempt reporting adviser | Not reported | 0 | Not reported |
| [Wilsey Asset Management Incorporated](https://advisorcensus.com/firm/wilsey-asset-management-incorporated-san-diego-ca-130482) ([md](https://advisorcensus.com/firm/wilsey-asset-management-incorporated-san-diego-ca-130482.md)) | 130482 | San Diego, CA | SEC-registered investment adviser | $500 million to $1 billion | 17 | % of assets, Hourly, Fixed fee, Other |
| [Wilshire Quinn Capital, Inc.](https://advisorcensus.com/firm/wilshire-quinn-capital-inc-san-diego-ca-148012) ([md](https://advisorcensus.com/firm/wilshire-quinn-capital-inc-san-diego-ca-148012.md)) | 148012 | San Diego, CA | SEC-registered investment adviser | $100 million to $500 million | 3 | % of assets, Performance fee |
| [Wismar Financial](https://advisorcensus.com/firm/wismar-financial-carlsbad-ca-337662) ([md](https://advisorcensus.com/firm/wismar-financial-carlsbad-ca-337662.md)) | 337662 | Carlsbad, CA | State-registered investment adviser | Under $25 million | 1 | % of assets |
| [Worthpointe](https://advisorcensus.com/firm/worthpointe-la-jolla-ca-143996) ([md](https://advisorcensus.com/firm/worthpointe-la-jolla-ca-143996.md)) | 143996 | La Jolla, CA | SEC-registered investment adviser | $1 billion to $5 billion | 19 | % of assets, Hourly, Fixed fee, Other |
| [WWM Financial](https://advisorcensus.com/firm/wwm-financial-carslbad-ca-157620) ([md](https://advisorcensus.com/firm/wwm-financial-carslbad-ca-157620.md)) | 157620 | Carslbad, CA | SEC-registered investment adviser | $100 million to $500 million | 15 | % of assets, Hourly, Fixed fee |
| [Yield Growth Advisors](https://advisorcensus.com/firm/yield-growth-advisors-san-diego-ca-328437) ([md](https://advisorcensus.com/firm/yield-growth-advisors-san-diego-ca-328437.md)) | 328437 | San Diego, CA | State-registered investment adviser | Under $25 million | 2 | % of assets |
| [Zenquant Technologies LP](https://advisorcensus.com/firm/zenquant-technologies-lp-san-diego-ca-322771) ([md](https://advisorcensus.com/firm/zenquant-technologies-lp-san-diego-ca-322771.md)) | 322771 | San Diego, CA | Exempt reporting adviser | Not reported | 0 | Not reported |
| [Zermatt Wealth Advisors](https://advisorcensus.com/firm/zermatt-wealth-advisors-san-diego-ca-307404) ([md](https://advisorcensus.com/firm/zermatt-wealth-advisors-san-diego-ca-307404.md)) | 307404 | San Diego, CA | SEC-registered investment adviser | $100 million to $500 million | 6 | % of assets, Hourly, Fixed fee, Other |
| [Zermatt Wealth Partners](https://advisorcensus.com/firm/zermatt-wealth-partners-san-diego-ca-105736) ([md](https://advisorcensus.com/firm/zermatt-wealth-partners-san-diego-ca-105736.md)) | 105736 | San Diego, CA | SEC-registered investment adviser | $100 million to $500 million | 44 | % of assets, Hourly, Fixed fee |

- Previous page: https://advisorcensus.com/advisors/ca/san-diego/page/8.md

## Questions people ask

**How many financial advisory firms are there in San Diego, CA?**
AdvisorCensus lists 423 investment advisory firms with a principal office in the San Diego metro area, from Form ADV filings as of October 2026: 182 SEC-registered, 162 state-registered, and 79 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV.

**How many fee-only financial advisors are in San Diego, CA?**
132 of the 423 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed.

**How many financial advisors in San Diego, CA offer financial planning?**
241 of the 344 firms in San Diego, CA that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports.

**Are the financial advisors in San Diego, CA fiduciaries?**
Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 132 firms that meet AdvisorCensus's fee-only test report none of those sales ties.

**How do I check whether a financial advisor has disciplinary disclosures?**
Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck.

**Does AdvisorCensus rate, verify, or recommend these firms?**
No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content.

**What does regulatory assets under management mean?**
Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality.

## Related pages

- [Financial advisors in California](https://advisorcensus.com/advisors/ca) (https://advisorcensus.com/advisors/ca.md)
- [Financial advisors in San Diego, CA](https://advisorcensus.com/advisors/ca/san-diego) (https://advisorcensus.com/advisors/ca/san-diego.md)
- [Fee-only financial advisors in San Diego, CA](https://advisorcensus.com/advisors/ca/san-diego/fee-only) (https://advisorcensus.com/advisors/ca/san-diego/fee-only.md)
- [Flat-fee financial advisors in San Diego, CA](https://advisorcensus.com/advisors/ca/san-diego/flat-fee) (https://advisorcensus.com/advisors/ca/san-diego/flat-fee.md)
- [Hourly financial advisors in San Diego, CA](https://advisorcensus.com/advisors/ca/san-diego/hourly) (https://advisorcensus.com/advisors/ca/san-diego/hourly.md)
- [Financial advisors for business owners in San Diego, CA](https://advisorcensus.com/advisors/ca/san-diego/business-owners) (https://advisorcensus.com/advisors/ca/san-diego/business-owners.md)
- [Financial advisors for corporate executives in San Diego, CA](https://advisorcensus.com/advisors/ca/san-diego/corporate-executives) (https://advisorcensus.com/advisors/ca/san-diego/corporate-executives.md)
- [Financial advisors for women in San Diego, CA](https://advisorcensus.com/advisors/ca/san-diego/women) (https://advisorcensus.com/advisors/ca/san-diego/women.md)
- [Financial advisors in La Jolla, CA](https://advisorcensus.com/advisors/ca/san-diego/la-jolla) (https://advisorcensus.com/advisors/ca/san-diego/la-jolla.md)
- [Financial advisors in Carlsbad, CA](https://advisorcensus.com/advisors/ca/san-diego/carlsbad) (https://advisorcensus.com/advisors/ca/san-diego/carlsbad.md)
- [Financial advisors in Encinitas, CA](https://advisorcensus.com/advisors/ca/san-diego/encinitas) (https://advisorcensus.com/advisors/ca/san-diego/encinitas.md)
- [Financial advisors in Solana Beach, CA](https://advisorcensus.com/advisors/ca/san-diego/solana-beach) (https://advisorcensus.com/advisors/ca/san-diego/solana-beach.md)
- [Financial advisors in Rancho Santa Fe, CA](https://advisorcensus.com/advisors/ca/san-diego/rancho-santa-fe) (https://advisorcensus.com/advisors/ca/san-diego/rancho-santa-fe.md)
- [Financial advisors in Del Mar, CA](https://advisorcensus.com/advisors/ca/san-diego/del-mar) (https://advisorcensus.com/advisors/ca/san-diego/del-mar.md)
- [Financial advisors in San Francisco](https://advisorcensus.com/advisors/ca/san-francisco) (https://advisorcensus.com/advisors/ca/san-francisco.md)
- [Financial advisors in Los Angeles](https://advisorcensus.com/advisors/ca/los-angeles) (https://advisorcensus.com/advisors/ca/los-angeles.md)
- [Financial advisors in San Jose](https://advisorcensus.com/advisors/ca/san-jose) (https://advisorcensus.com/advisors/ca/san-jose.md)
- [Financial advisors in Sacramento](https://advisorcensus.com/advisors/ca/sacramento) (https://advisorcensus.com/advisors/ca/sacramento.md)
- [Financial advisors in Oxnard](https://advisorcensus.com/advisors/ca/oxnard) (https://advisorcensus.com/advisors/ca/oxnard.md)
- [Financial advisors in Riverside](https://advisorcensus.com/advisors/ca/riverside) (https://advisorcensus.com/advisors/ca/riverside.md)
- [Financial advisors in Santa Maria](https://advisorcensus.com/advisors/ca/santa-maria) (https://advisorcensus.com/advisors/ca/santa-maria.md)
- [Financial advisors in Santa Rosa](https://advisorcensus.com/advisors/ca/santa-rosa) (https://advisorcensus.com/advisors/ca/santa-rosa.md)

Every firm in this list as CSV: https://advisorcensus.com/advisors/ca/san-diego.csv

Cite as: AdvisorCensus. Financial advisors in San Diego, CA: 423 firms from Form ADV filings as of October 2026.