{
  "path": "/advisors/ca/san-diego",
  "url": "https://advisorcensus.com/advisors/ca/san-diego/page/3",
  "page_type": "metro",
  "title": "Financial advisors in San Diego, CA",
  "filters": {},
  "scope_total": 423,
  "faq": [
    {
      "q": "How many financial advisory firms are there in San Diego, CA?",
      "a": "AdvisorCensus lists 423 investment advisory firms with a principal office in the San Diego metro area, from Form ADV filings as of October 2026: 182 SEC-registered, 162 state-registered, and 79 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in San Diego, CA?",
      "a": "132 of the 423 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in San Diego, CA offer financial planning?",
      "a": "241 of the 344 firms in San Diego, CA that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in San Diego, CA fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 132 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 423 investment advisory firms with a principal office in the San Diego metro area, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.",
  "about_market": "San Diego has 423 investment advisory firms with a principal office in the metro area as of October 2026: 182 SEC-registered, 162 state-registered, and 79 exempt reporting advisers. 132 of them meet AdvisorCensus's fee-only test (paid only by client fees, with no sales-related compensation ties such as an employee registered with a broker-dealer or licensed as an insurance agent), and 146 report under $100 million in regulatory assets under management. The metro area has 1,171,278 households, 248,402 of them with income of $200,000 or more, or 587 such households for each firm (Census Bureau, American Community Survey 2020–2024 5-year estimates).",
  "citation": "AdvisorCensus. Financial advisors in San Diego, CA: 423 firms from Form ADV filings as of October 2026.",
  "total_firms": 423,
  "page": 3,
  "total_pages": 9,
  "sort": "name",
  "registration_types": {
    "sec": 182,
    "state": 162,
    "exempt": 79
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 132
    },
    {
      "code": "percentage_of_aum",
      "count": 312
    },
    {
      "code": "hourly",
      "count": 166
    },
    {
      "code": "subscription",
      "count": 3
    },
    {
      "code": "fixed",
      "count": 219
    },
    {
      "code": "commissions",
      "count": 7
    },
    {
      "code": "performance_based",
      "count": 57
    },
    {
      "code": "other",
      "count": 35
    },
    {
      "code": "not_reported",
      "count": 79
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 183
    },
    {
      "code": "5_to_9",
      "count": 105
    },
    {
      "code": "10_to_19",
      "count": 80
    },
    {
      "code": "20_plus",
      "count": 52
    },
    {
      "code": "not_reported",
      "count": 3
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 82
    },
    {
      "code": "25m_100m",
      "count": 64
    },
    {
      "code": "100m_500m",
      "count": 101
    },
    {
      "code": "500m_1b",
      "count": 28
    },
    {
      "code": "1b_5b",
      "count": 25
    },
    {
      "code": "over_5b",
      "count": 16
    },
    {
      "code": "not_reported",
      "count": 107
    }
  ],
  "firms": [
    {
      "crd_number": 134276,
      "name": "Cottingham Management Company, LLC",
      "name_as_filed": "COTTINGHAM MANAGEMENT COMPANY, LLC",
      "url": "https://advisorcensus.com/firm/cottingham-management-company-llc-carlsbad-ca-134276",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 25,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 164291,
      "name": "Counterpoint Asset Management LLC",
      "name_as_filed": "COUNTERPOINT ASSET MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/counterpoint-asset-management-llc-san-diego-ca-164291",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 14,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 172379,
      "name": "Counterpoint Funds",
      "name_as_filed": "COUNTERPOINT FUNDS",
      "url": "https://advisorcensus.com/firm/counterpoint-funds-san-diego-ca-172379",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 12,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 335208,
      "name": "Covian Capital Group LLC",
      "name_as_filed": "COVIAN CAPITAL GROUP LLC",
      "url": "https://advisorcensus.com/firm/covian-capital-group-llc-la-jolla-ca-335208",
      "city": "La Jolla",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 136533,
      "name": "Craig V. Castanos CPA",
      "name_as_filed": "CRAIG V. CASTANOS CPA",
      "url": "https://advisorcensus.com/firm/craig-v-castanos-cpa-la-mesa-ca-136533",
      "city": "La Mesa",
      "state": "CA",
      "years_registered": 26,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 310062,
      "name": "Create Your Path LLC",
      "name_as_filed": "CREATE YOUR PATH LLC",
      "url": "https://advisorcensus.com/firm/create-your-path-llc-san-diego-ca-310062",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 6,
      "raum_band": "under_25m",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 286567,
      "name": "Creative Capital Management Investments LLC",
      "name_as_filed": "CREATIVE CAPITAL MANAGEMENT INVESTMENTS LLC",
      "url": "https://advisorcensus.com/firm/creative-capital-management-investments-llc-san-diego-ca-286567",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 9,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 309890,
      "name": "Cross Border Wealth Advisors",
      "name_as_filed": "CROSS BORDER WEALTH ADVISORS",
      "url": "https://advisorcensus.com/firm/cross-border-wealth-advisors-san-diego-ca-309890",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 169437,
      "name": "CSJ Wealth Management, LLC",
      "name_as_filed": "CSJ WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/csj-wealth-management-llc-solana-beach-ca-169437",
      "city": "Solana Beach",
      "state": "CA",
      "years_registered": 12,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 156264,
      "name": "D'Arcy Capital Management, LLC",
      "name_as_filed": "D'ARCY CAPITAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/d-arcy-capital-management-llc-san-diego-ca-156264",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 134398,
      "name": "D. M. Brenner, Inc.",
      "name_as_filed": "D. M. BRENNER, INC.",
      "url": "https://advisorcensus.com/firm/d-m-brenner-inc-solana-beach-ca-134398",
      "city": "Solana Beach",
      "state": "CA",
      "years_registered": 6,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 150174,
      "name": "D.R. Harris & Co.",
      "name_as_filed": "D.R. HARRIS & CO.",
      "url": "https://advisorcensus.com/firm/d-r-harris-and-co-la-jolla-ca-150174",
      "city": "La Jolla",
      "state": "CA",
      "years_registered": 17,
      "raum_band": "not_reported",
      "compensation_types": [
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 312741,
      "name": "Dark Horse Advisors LLC",
      "name_as_filed": "DARK HORSE ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/dark-horse-advisors-llc-rancho-santa-fe-ca-312741",
      "city": "Rancho Santa Fe",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "subscription",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 317778,
      "name": "David Thomas,cpa,esq., PC",
      "name_as_filed": "DAVID THOMAS,CPA,ESQ., PC",
      "url": "https://advisorcensus.com/firm/david-thomas-cpa-esq-pc-san-diego-ca-317778",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 289985,
      "name": "DBA Seaside Financial & Insurance Services",
      "name_as_filed": "DBA SEASIDE FINANCIAL & INSURANCE SERVICES",
      "url": "https://advisorcensus.com/firm/dba-seaside-financial-and-insurance-services-carlsbad-ca-289985",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 341027,
      "name": "De Vries Asset Management, LLC",
      "name_as_filed": "DE VRIES ASSET MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/de-vries-asset-management-llc-encinitas-ca-341027",
      "city": "Encinitas",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 109480,
      "name": "Dean Roland Russell, LLC",
      "name_as_filed": "DEAN ROLAND RUSSELL, LLC",
      "url": "https://advisorcensus.com/firm/dean-roland-russell-llc-san-diego-ca-109480",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 27,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 145073,
      "name": "Decision Investments, Inc.",
      "name_as_filed": "DECISION INVESTMENTS, INC.",
      "url": "https://advisorcensus.com/firm/decision-investments-inc-san-diego-ca-145073",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 286648,
      "name": "Define Financial, LLC",
      "name_as_filed": "DEFINE FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/define-financial-llc-san-diego-ca-286648",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 175022,
      "name": "DEL MAR Wealth Management Inc",
      "name_as_filed": "DEL MAR WEALTH MANAGEMENT INC",
      "url": "https://advisorcensus.com/firm/del-mar-wealth-management-inc-del-mar-ca-175022",
      "city": "Del Mar",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 110242,
      "name": "Denali Advisors, LLC",
      "name_as_filed": "DENALI ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/denali-advisors-llc-san-diego-ca-110242",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 25,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 299312,
      "name": "Digital Capital Management, LLC",
      "name_as_filed": "DIGITAL CAPITAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/digital-capital-management-llc-la-jolla-ca-299312",
      "city": "La Jolla",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 289085,
      "name": "DL Wealth Management Group",
      "name_as_filed": "DL WEALTH MANAGEMENT GROUP",
      "url": "https://advisorcensus.com/firm/dl-wealth-management-group-san-diego-ca-289085",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "not_reported",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 149096,
      "name": "DLK Investment Management",
      "name_as_filed": "DLK INVESTMENT MANAGEMENT",
      "url": "https://advisorcensus.com/firm/dlk-investment-management-solana-beach-ca-149096",
      "city": "Solana Beach",
      "state": "CA",
      "years_registered": 17,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 13162,
      "name": "Dunham",
      "name_as_filed": "DUNHAM",
      "url": "https://advisorcensus.com/firm/dunham-san-diego-ca-13162",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 40,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 310588,
      "name": "Dynamique Capital Advisors",
      "name_as_filed": "DYNAMIQUE CAPITAL ADVISORS",
      "url": "https://advisorcensus.com/firm/dynamique-capital-advisors-rancho-santa-fe-ca-310588",
      "city": "Rancho Santa Fe",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 304321,
      "name": "Eiger Wealth Management, LLC",
      "name_as_filed": "EIGER WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/eiger-wealth-management-llc-san-diego-ca-304321",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 7,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 317481,
      "name": "Elite Wealth Management, LLC",
      "name_as_filed": "ELITE WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/elite-wealth-management-llc-san-diego-ca-317481",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 331597,
      "name": "Encompass Financial Services",
      "name_as_filed": "ENCOMPASS FINANCIAL SERVICES",
      "url": "https://advisorcensus.com/firm/encompass-financial-services-san-diego-ca-331597",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 2,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 342914,
      "name": "EP13 MGMT LLC",
      "name_as_filed": "EP13 MGMT LLC",
      "url": "https://advisorcensus.com/firm/ep13-mgmt-llc-poway-ca-342914",
      "city": "Poway",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 154870,
      "name": "Equity Logic",
      "name_as_filed": "EQUITY LOGIC",
      "url": "https://advisorcensus.com/firm/equity-logic-la-jolla-ca-154870",
      "city": "La Jolla",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 149082,
      "name": "ESI Financial Services, Inc.",
      "name_as_filed": "ESI FINANCIAL SERVICES, INC.",
      "url": "https://advisorcensus.com/firm/esi-financial-services-inc-la-mesa-ca-149082",
      "city": "La Mesa",
      "state": "CA",
      "years_registered": 17,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 315959,
      "name": "Essential Partners LLC",
      "name_as_filed": "ESSENTIAL PARTNERS LLC",
      "url": "https://advisorcensus.com/firm/essential-partners-llc-rancho-santa-fe-ca-315959",
      "city": "Rancho Santa Fe,",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 292350,
      "name": "Evolution Global Advisors, LLC",
      "name_as_filed": "EVOLUTION GLOBAL ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/evolution-global-advisors-llc-san-diego-ca-292350",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 107650,
      "name": "Fairbanks Capital Management, Inc.",
      "name_as_filed": "FAIRBANKS CAPITAL MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/fairbanks-capital-management-inc-rancho-santa-fe-ca-107650",
      "city": "Rancho Santa Fe",
      "state": "CA",
      "years_registered": 30,
      "raum_band": "100m_500m",
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      ],
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    },
    {
      "crd_number": 300633,
      "name": "Fairfield Realty Advisors LLC",
      "name_as_filed": "FAIRFIELD REALTY ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/fairfield-realty-advisors-llc-san-diego-ca-300633",
      "city": "San Diego",
      "state": "CA",
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      "raum_band": "over_5b",
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    },
    {
      "crd_number": 340684,
      "name": "Felspar Financial",
      "name_as_filed": "FELSPAR FINANCIAL",
      "url": "https://advisorcensus.com/firm/felspar-financial-san-diego-ca-340684",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 0,
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      ],
      "enhanced": false
    },
    {
      "crd_number": 326204,
      "name": "Fiduciary Benefits Group",
      "name_as_filed": "FIDUCIARY BENEFITS GROUP",
      "url": "https://advisorcensus.com/firm/fiduciary-benefits-group-san-diego-ca-326204",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 3,
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    },
    {
      "crd_number": 166163,
      "name": "Finances for Life, LLC",
      "name_as_filed": "FINANCES FOR LIFE, LLC",
      "url": "https://advisorcensus.com/firm/finances-for-life-llc-carlsbad-ca-166163",
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      "state": "CA",
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      ],
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    },
    {
      "crd_number": 108245,
      "name": "Financial Alternatives, Inc.",
      "name_as_filed": "FINANCIAL ALTERNATIVES, INC.",
      "url": "https://advisorcensus.com/firm/financial-alternatives-inc-la-jolla-ca-108245",
      "city": "La Jolla",
      "state": "CA",
      "years_registered": 26,
      "raum_band": "500m_1b",
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        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 135591,
      "name": "Financial Bridges",
      "name_as_filed": "FINANCIAL BRIDGES",
      "url": "https://advisorcensus.com/firm/financial-bridges-poway-ca-135591",
      "city": "Poway",
      "state": "CA",
      "years_registered": 24,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 282177,
      "name": "Financial Focus LLC",
      "name_as_filed": "FINANCIAL FOCUS LLC",
      "url": "https://advisorcensus.com/firm/financial-focus-llc-carlsbad-ca-282177",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "500m_1b",
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        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 137502,
      "name": "Financial Planning Consultants",
      "name_as_filed": "FINANCIAL PLANNING CONSULTANTS",
      "url": "https://advisorcensus.com/firm/financial-planning-consultants-san-diego-ca-137502",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 49,
      "raum_band": "not_reported",
      "compensation_types": [
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        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 134760,
      "name": "Financial Planning Solutions, Inc.",
      "name_as_filed": "FINANCIAL PLANNING SOLUTIONS, INC.",
      "url": "https://advisorcensus.com/firm/financial-planning-solutions-inc-carlsbad-ca-134760",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 31,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 111090,
      "name": "Financial Sense Advisors, Inc.",
      "name_as_filed": "FINANCIAL SENSE ADVISORS, INC.",
      "url": "https://advisorcensus.com/firm/financial-sense-advisors-inc-san-diego-ca-111090",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 40,
      "raum_band": "500m_1b",
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        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 231789,
      "name": "Finec Asset Management",
      "name_as_filed": "FINEC ASSET MANAGEMENT",
      "url": "https://advisorcensus.com/firm/finec-asset-management-san-diego-ca-231789",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 1,
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        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 314509,
      "name": "First Light Retirement, LLC",
      "name_as_filed": "FIRST LIGHT RETIREMENT, LLC",
      "url": "https://advisorcensus.com/firm/first-light-retirement-llc-del-mar-ca-314509",
      "city": "Del Mar",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "500m_1b",
      "compensation_types": [
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      ],
      "enhanced": false
    },
    {
      "crd_number": 327421,
      "name": "First Turn Management, LLC",
      "name_as_filed": "FIRST TURN MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/first-turn-management-llc-solana-beach-ca-327421",
      "city": "Solana Beach",
      "state": "CA",
      "years_registered": 3,
      "raum_band": "500m_1b",
      "compensation_types": [
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        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 136620,
      "name": "Fleming & Associates, LLC",
      "name_as_filed": "FLEMING & ASSOCIATES, LLC",
      "url": "https://advisorcensus.com/firm/fleming-and-associates-llc-san-diego-ca-136620",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 20,
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      "compensation_types": [
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        "commissions",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 133270,
      "name": "Fletcher Financial, LLC",
      "name_as_filed": "FLETCHER FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/fletcher-financial-llc-carlsbad-ca-133270",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 21,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "fixed"
      ],
      "enhanced": false
    }
  ],
  "states": [],
  "metros": [],
  "siblings": {
    "national": "/advisors",
    "state": {
      "path": "/advisors/ca",
      "label": "Financial advisors in California"
    },
    "metro": {
      "path": "/advisors/ca/san-diego",
      "label": "Financial advisors in San Diego, CA"
    },
    "city_pages": [
      {
        "path": "/advisors/ca/san-diego/la-jolla",
        "label": "Financial advisors in La Jolla, CA",
        "firm_count": 54
      },
      {
        "path": "/advisors/ca/san-diego/carlsbad",
        "label": "Financial advisors in Carlsbad, CA",
        "firm_count": 44
      },
      {
        "path": "/advisors/ca/san-diego/encinitas",
        "label": "Financial advisors in Encinitas, CA",
        "firm_count": 19
      },
      {
        "path": "/advisors/ca/san-diego/solana-beach",
        "label": "Financial advisors in Solana Beach, CA",
        "firm_count": 15
      },
      {
        "path": "/advisors/ca/san-diego/rancho-santa-fe",
        "label": "Financial advisors in Rancho Santa Fe, CA",
        "firm_count": 13
      },
      {
        "path": "/advisors/ca/san-diego/del-mar",
        "label": "Financial advisors in Del Mar, CA",
        "firm_count": 10
      }
    ],
    "fee_pages": [
      {
        "path": "/advisors/ca/san-diego/fee-only",
        "label": "Fee-only financial advisors in San Diego, CA",
        "firm_count": 132
      },
      {
        "path": "/advisors/ca/san-diego/flat-fee",
        "label": "Flat-fee financial advisors in San Diego, CA",
        "firm_count": 219
      },
      {
        "path": "/advisors/ca/san-diego/hourly",
        "label": "Hourly financial advisors in San Diego, CA",
        "firm_count": 166
      }
    ],
    "niche_pages": [
      {
        "path": "/advisors/ca/san-diego/business-owners",
        "firm_count": 1,
        "label": "Financial advisors for business owners in San Diego, CA"
      },
      {
        "path": "/advisors/ca/san-diego/corporate-executives",
        "firm_count": 1,
        "label": "Financial advisors for corporate executives in San Diego, CA"
      },
      {
        "path": "/advisors/ca/san-diego/women",
        "firm_count": 2,
        "label": "Financial advisors for women in San Diego, CA"
      }
    ]
  },
  "csv": "https://advisorcensus.com/advisors/ca/san-diego.csv",
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}