{ "path": "/advisors/ca/san-diego/la-jolla", "url": "https://advisorcensus.com/advisors/ca/san-diego/la-jolla/page/2", "page_type": "metro_city", "title": "Financial advisors in La Jolla, CA", "filters": {}, "scope_total": 54, "faq": [ { "q": "How many financial advisory firms are there in La Jolla, CA?", "a": "AdvisorCensus lists 54 investment advisory firms with a principal office in La Jolla, California (part of the San Diego metro area), from Form ADV filings as of October 2026: 22 SEC-registered, 12 state-registered, and 20 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV." }, { "q": "How many fee-only financial advisors are in La Jolla, CA?", "a": "7 of the 54 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed." }, { "q": "How many financial advisors in La Jolla, CA offer financial planning?", "a": "18 of the 34 firms in La Jolla, CA that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports." }, { "q": "Are the financial advisors in La Jolla, CA fiduciaries?", "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 7 firms that meet AdvisorCensus's fee-only test report none of those sales ties." }, { "q": "How do I check whether a financial advisor has disciplinary disclosures?", "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck." }, { "q": "Does AdvisorCensus rate, verify, or recommend these firms?", "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content." }, { "q": "What does regulatory assets under management mean?", "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality." } ], "period": "2026-10-01", "answer_paragraph": "AdvisorCensus lists 54 investment advisory firms with a principal office in La Jolla, California (part of the San Diego metro area), drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; the full San Diego metro area, including neighboring cities, is on its own page. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.", "about_market": null, "citation": "AdvisorCensus. Financial advisors in La Jolla, CA: 54 firms from Form ADV filings as of October 2026.", "total_firms": 54, "page": 2, "total_pages": 2, "sort": "name", "registration_types": { "sec": 22, "state": 12, "exempt": 20 }, "fee_model_mix": [ { "code": "fee-only", "count": 7 }, { "code": "percentage_of_aum", "count": 33 }, { "code": "hourly", "count": 10 }, { "code": "subscription", "count": 0 }, { "code": "fixed", "count": 23 }, { "code": "commissions", "count": 0 }, { "code": "performance_based", "count": 13 }, { "code": "other", "count": 3 }, { "code": "not_reported", "count": 20 } ], "years_registered_distribution": [ { "code": "under_5", "count": 27 }, { "code": "5_to_9", "count": 11 }, { "code": "10_to_19", "count": 13 }, { "code": "20_plus", "count": 3 }, { "code": "not_reported", "count": 0 } ], "raum_band_distribution": [ { "code": "under_25m", "count": 8 }, { "code": "25m_100m", "count": 4 }, { "code": "100m_500m", "count": 10 }, { "code": "500m_1b", "count": 4 }, { "code": "1b_5b", "count": 1 }, { "code": "over_5b", "count": 6 }, { "code": "not_reported", "count": 21 } ], "firms": [ { "crd_number": 329075, "name": "Torreyana Capital", "name_as_filed": "TORREYANA CAPITAL", "url": "https://advisorcensus.com/firm/torreyana-capital-la-jolla-ca-329075", "city": "La Jolla", "state": "CA", "years_registered": 2, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "performance_based" ], "enhanced": false }, { "crd_number": 163541, "name": "TVC Capital Management, LLC", "name_as_filed": "TVC CAPITAL MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/tvc-capital-management-llc-la-jolla-ca-163541", "city": "La Jolla", "state": "CA", "years_registered": 14, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 323462, "name": "Veil Capital LLC", "name_as_filed": "VEIL CAPITAL LLC", "url": "https://advisorcensus.com/firm/veil-capital-llc-la-jolla-ca-323462", "city": "La Jolla", "state": "CA", "years_registered": 0, "raum_band": "not_reported", "compensation_types": [], "enhanced": false }, { "crd_number": 143996, "name": "Worthpointe", "name_as_filed": "WORTHPOINTE", "url": "https://advisorcensus.com/firm/worthpointe-la-jolla-ca-143996", "city": "La Jolla", "state": "CA", "years_registered": 19, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "other" ], "enhanced": false } ], "states": [], "metros": [], "siblings": { "national": "/advisors", "state": { "path": "/advisors/ca", "label": "Financial advisors in California" }, "metro": { "path": "/advisors/ca/san-diego", "label": "Financial advisors in San Diego, CA" }, "city_pages": [ { "path": "/advisors/ca/san-diego/carlsbad", "label": "Financial advisors in Carlsbad, CA", "firm_count": 44 }, { "path": "/advisors/ca/san-diego/encinitas", "label": "Financial advisors in Encinitas, CA", "firm_count": 19 }, { "path": "/advisors/ca/san-diego/solana-beach", "label": "Financial advisors in Solana Beach, CA", "firm_count": 15 }, { "path": "/advisors/ca/san-diego/rancho-santa-fe", "label": "Financial advisors in Rancho Santa Fe, CA", "firm_count": 13 }, { "path": "/advisors/ca/san-diego/del-mar", "label": "Financial advisors in Del Mar, CA", "firm_count": 10 } ], "fee_pages": [ { "path": "/advisors/ca/san-diego/fee-only", "label": "Fee-only financial advisors in San Diego, CA", "firm_count": 132 }, { "path": "/advisors/ca/san-diego/flat-fee", "label": "Flat-fee financial advisors in San Diego, CA", "firm_count": 219 }, { "path": "/advisors/ca/san-diego/hourly", "label": "Hourly financial advisors in San Diego, CA", "firm_count": 166 } ], "answer_pages": [ { "path": "/advisors/ca/san-diego/for-high-net-worth-individuals", "firm_count": 252, "label": "Financial advisors for high-net-worth individuals in San Diego, CA" }, { "path": "/advisors/ca/san-diego/for-retirement-plans", "firm_count": 125, "label": "Financial advisors for retirement plans in San Diego, CA" }, { "path": "/advisors/ca/san-diego/for-businesses", "firm_count": 88, "label": "Financial advisors for businesses in San Diego, CA" }, { "path": "/advisors/ca/san-diego/for-charities", "firm_count": 96, "label": "Financial advisors for charitable organizations in San Diego, CA" }, { "path": "/advisors/ca/san-diego/no-account-minimum", "firm_count": 27, "label": "Financial advisors with no account minimum in San Diego, CA" } ], "niche_pages": [ { "path": "/advisors/ca/san-diego/business-owners", "firm_count": 1, "label": "Financial advisors for business owners in San Diego, CA" }, { "path": "/advisors/ca/san-diego/corporate-executives", "firm_count": 1, "label": "Financial advisors for corporate executives in San Diego, CA" }, { "path": "/advisors/ca/san-diego/women", "firm_count": 2, "label": "Financial advisors for women in San Diego, CA" } ] }, "csv": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }