{
  "path": "/advisors/ca/san-diego/hourly",
  "url": "https://advisorcensus.com/advisors/ca/san-diego/hourly/page/2",
  "page_type": "metro_fee",
  "title": "Hourly financial advisors in San Diego, CA",
  "filters": {},
  "scope_total": 166,
  "faq": [
    {
      "q": "How many financial advisory firms are there in San Diego, CA?",
      "a": "AdvisorCensus lists 423 investment advisory firms with a principal office in the San Diego metro area, from Form ADV filings as of October 2026: 182 SEC-registered, 162 state-registered, and 79 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in San Diego, CA?",
      "a": "132 of the 423 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in San Diego, CA offer financial planning?",
      "a": "241 of the 344 firms in San Diego, CA that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in San Diego, CA fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 132 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "AdvisorCensus lists 166 investment advisory firms with a principal office in the San Diego metro area that report hourly charges among their Form ADV Item 5.E compensation arrangements, drawn from Form ADV filings as of October 2026. Firms are listed alphabetically; sort by years registered or assets band using the controls below, and read the methodology block for how this page is derived.",
  "about_market": "San Diego has 423 investment advisory firms with a principal office in the metro area as of October 2026: 182 SEC-registered, 162 state-registered, and 79 exempt reporting advisers. 132 of them meet AdvisorCensus's fee-only test (paid only by client fees, with no sales-related compensation ties such as an employee registered with a broker-dealer or licensed as an insurance agent), and 146 report under $100 million in regulatory assets under management. The metro area has 1,171,278 households, 248,402 of them with income of $200,000 or more, or 587 such households for each firm (Census Bureau, American Community Survey 2020–2024 5-year estimates).",
  "citation": "AdvisorCensus. Hourly financial advisors in San Diego, CA: 166 firms from Form ADV filings as of October 2026.",
  "total_firms": 166,
  "page": 2,
  "total_pages": 4,
  "sort": "name",
  "registration_types": {
    "sec": 85,
    "state": 81,
    "exempt": 0
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 64
    },
    {
      "code": "percentage_of_aum",
      "count": 146
    },
    {
      "code": "hourly",
      "count": 166
    },
    {
      "code": "subscription",
      "count": 1
    },
    {
      "code": "fixed",
      "count": 143
    },
    {
      "code": "commissions",
      "count": 6
    },
    {
      "code": "performance_based",
      "count": 14
    },
    {
      "code": "other",
      "count": 18
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 49
    },
    {
      "code": "5_to_9",
      "count": 59
    },
    {
      "code": "10_to_19",
      "count": 31
    },
    {
      "code": "20_plus",
      "count": 26
    },
    {
      "code": "not_reported",
      "count": 1
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 32
    },
    {
      "code": "25m_100m",
      "count": 31
    },
    {
      "code": "100m_500m",
      "count": 60
    },
    {
      "code": "500m_1b",
      "count": 15
    },
    {
      "code": "1b_5b",
      "count": 7
    },
    {
      "code": "over_5b",
      "count": 3
    },
    {
      "code": "not_reported",
      "count": 18
    }
  ],
  "firms": [
    {
      "crd_number": 289985,
      "name": "DBA Seaside Financial & Insurance Services",
      "name_as_filed": "DBA SEASIDE FINANCIAL & INSURANCE SERVICES",
      "url": "https://advisorcensus.com/firm/dba-seaside-financial-and-insurance-services-carlsbad-ca-289985",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 341027,
      "name": "De Vries Asset Management, LLC",
      "name_as_filed": "DE VRIES ASSET MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/de-vries-asset-management-llc-encinitas-ca-341027",
      "city": "Encinitas",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 109480,
      "name": "Dean Roland Russell, LLC",
      "name_as_filed": "DEAN ROLAND RUSSELL, LLC",
      "url": "https://advisorcensus.com/firm/dean-roland-russell-llc-san-diego-ca-109480",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 27,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 145073,
      "name": "Decision Investments, Inc.",
      "name_as_filed": "DECISION INVESTMENTS, INC.",
      "url": "https://advisorcensus.com/firm/decision-investments-inc-san-diego-ca-145073",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 286648,
      "name": "Define Financial, LLC",
      "name_as_filed": "DEFINE FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/define-financial-llc-san-diego-ca-286648",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 175022,
      "name": "DEL MAR Wealth Management Inc",
      "name_as_filed": "DEL MAR WEALTH MANAGEMENT INC",
      "url": "https://advisorcensus.com/firm/del-mar-wealth-management-inc-del-mar-ca-175022",
      "city": "Del Mar",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 149096,
      "name": "DLK Investment Management",
      "name_as_filed": "DLK INVESTMENT MANAGEMENT",
      "url": "https://advisorcensus.com/firm/dlk-investment-management-solana-beach-ca-149096",
      "city": "Solana Beach",
      "state": "CA",
      "years_registered": 17,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 310588,
      "name": "Dynamique Capital Advisors",
      "name_as_filed": "DYNAMIQUE CAPITAL ADVISORS",
      "url": "https://advisorcensus.com/firm/dynamique-capital-advisors-rancho-santa-fe-ca-310588",
      "city": "Rancho Santa Fe",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 317481,
      "name": "Elite Wealth Management, LLC",
      "name_as_filed": "ELITE WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/elite-wealth-management-llc-san-diego-ca-317481",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 331597,
      "name": "Encompass Financial Services",
      "name_as_filed": "ENCOMPASS FINANCIAL SERVICES",
      "url": "https://advisorcensus.com/firm/encompass-financial-services-san-diego-ca-331597",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 2,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 149082,
      "name": "ESI Financial Services, Inc.",
      "name_as_filed": "ESI FINANCIAL SERVICES, INC.",
      "url": "https://advisorcensus.com/firm/esi-financial-services-inc-la-mesa-ca-149082",
      "city": "La Mesa",
      "state": "CA",
      "years_registered": 17,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 166163,
      "name": "Finances for Life, LLC",
      "name_as_filed": "FINANCES FOR LIFE, LLC",
      "url": "https://advisorcensus.com/firm/finances-for-life-llc-carlsbad-ca-166163",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 13,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 108245,
      "name": "Financial Alternatives, Inc.",
      "name_as_filed": "FINANCIAL ALTERNATIVES, INC.",
      "url": "https://advisorcensus.com/firm/financial-alternatives-inc-la-jolla-ca-108245",
      "city": "La Jolla",
      "state": "CA",
      "years_registered": 26,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 135591,
      "name": "Financial Bridges",
      "name_as_filed": "FINANCIAL BRIDGES",
      "url": "https://advisorcensus.com/firm/financial-bridges-poway-ca-135591",
      "city": "Poway",
      "state": "CA",
      "years_registered": 24,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 282177,
      "name": "Financial Focus LLC",
      "name_as_filed": "FINANCIAL FOCUS LLC",
      "url": "https://advisorcensus.com/firm/financial-focus-llc-carlsbad-ca-282177",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 137502,
      "name": "Financial Planning Consultants",
      "name_as_filed": "FINANCIAL PLANNING CONSULTANTS",
      "url": "https://advisorcensus.com/firm/financial-planning-consultants-san-diego-ca-137502",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 49,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 134760,
      "name": "Financial Planning Solutions, Inc.",
      "name_as_filed": "FINANCIAL PLANNING SOLUTIONS, INC.",
      "url": "https://advisorcensus.com/firm/financial-planning-solutions-inc-carlsbad-ca-134760",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 31,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 111090,
      "name": "Financial Sense Advisors, Inc.",
      "name_as_filed": "FINANCIAL SENSE ADVISORS, INC.",
      "url": "https://advisorcensus.com/firm/financial-sense-advisors-inc-san-diego-ca-111090",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 40,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 136620,
      "name": "Fleming & Associates, LLC",
      "name_as_filed": "FLEMING & ASSOCIATES, LLC",
      "url": "https://advisorcensus.com/firm/fleming-and-associates-llc-san-diego-ca-136620",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 20,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "commissions",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 318701,
      "name": "Flightpath Financial Planning",
      "name_as_filed": "FLIGHTPATH FINANCIAL PLANNING",
      "url": "https://advisorcensus.com/firm/flightpath-financial-planning-del-mar-ca-318701",
      "city": "Del Mar",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 322953,
      "name": "Focused Mission Financial",
      "name_as_filed": "FOCUSED MISSION FINANCIAL",
      "url": "https://advisorcensus.com/firm/focused-mission-financial-san-diego-ca-322953",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 311162,
      "name": "Fonte Financial Advisors",
      "name_as_filed": "FONTE FINANCIAL ADVISORS",
      "url": "https://advisorcensus.com/firm/fonte-financial-advisors-carlsbad-ca-311162",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 337425,
      "name": "Forum Private Wealth, LLC",
      "name_as_filed": "FORUM PRIVATE WEALTH, LLC",
      "url": "https://advisorcensus.com/firm/forum-private-wealth-llc-carlsbad-ca-337425",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 147537,
      "name": "Frank Financial Advisors",
      "name_as_filed": "FRANK FINANCIAL ADVISORS",
      "url": "https://advisorcensus.com/firm/frank-financial-advisors-carlsbad-ca-147537",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 305986,
      "name": "Goal Line Wealth Management, Inc.",
      "name_as_filed": "GOAL LINE WEALTH MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/goal-line-wealth-management-inc-solana-beach-ca-305986",
      "city": "Solana Beach",
      "state": "CA",
      "years_registered": 6,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 168912,
      "name": "Gradient Capital Advisors, LLC",
      "name_as_filed": "GRADIENT CAPITAL ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/gradient-capital-advisors-llc-san-diego-ca-168912",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 12,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 289013,
      "name": "Guide My Finances",
      "name_as_filed": "GUIDE MY FINANCES",
      "url": "https://advisorcensus.com/firm/guide-my-finances-carlsbad-ca-289013",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 155865,
      "name": "Hamilton Manor & Associates",
      "name_as_filed": "HAMILTON MANOR & ASSOCIATES",
      "url": "https://advisorcensus.com/firm/hamilton-manor-and-associates-la-jolla-ca-155865",
      "city": "La Jolla",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 333146,
      "name": "Harvestwise Wealth Planning",
      "name_as_filed": "HARVESTWISE WEALTH PLANNING",
      "url": "https://advisorcensus.com/firm/harvestwise-wealth-planning-escondido-ca-333146",
      "city": "Escondido",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 316956,
      "name": "Heritage Wealth Management, Inc.",
      "name_as_filed": "HERITAGE WEALTH MANAGEMENT, INC.",
      "url": "https://advisorcensus.com/firm/heritage-wealth-management-inc-san-diego-ca-316956",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 334665,
      "name": "Holland Strategic Wealth Advisors LLC",
      "name_as_filed": "HOLLAND STRATEGIC WEALTH ADVISORS LLC",
      "url": "https://advisorcensus.com/firm/holland-strategic-wealth-advisors-llc-la-jolla-ca-334665",
      "city": "La Jolla",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 301471,
      "name": "Hood Financial, LLC",
      "name_as_filed": "HOOD FINANCIAL, LLC",
      "url": "https://advisorcensus.com/firm/hood-financial-llc-san-diego-ca-301471",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 7,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 137579,
      "name": "Iammarino, Nicholas J.",
      "name_as_filed": "IAMMARINO, NICHOLAS J.",
      "url": "https://advisorcensus.com/firm/iammarino-nicholas-j-carlsbad-ca-137579",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 32,
      "raum_band": "under_25m",
      "compensation_types": [
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 7717,
      "name": "Independent Financial Group, LLC",
      "name_as_filed": "INDEPENDENT FINANCIAL GROUP, LLC",
      "url": "https://advisorcensus.com/firm/independent-financial-group-llc-san-diego-ca-7717",
      "city": "San Diego",
      "state": "CA",
      "years_registered": 22,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
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  "csv": null,
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    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
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}