{
  "path": "/advisors/ca/los-angeles/santa-monica",
  "url": "https://advisorcensus.com/advisors/ca/los-angeles/santa-monica/page/2",
  "page_type": "metro_city",
  "title": "Financial advisors in Santa Monica, CA",
  "filters": {},
  "scope_total": 108,
  "faq": [
    {
      "q": "How many financial advisory firms are there in Santa Monica, CA?",
      "a": "AdvisorCensus lists 108 investment advisory firms with a principal office in Santa Monica, California (part of the Los Angeles metro area), from Form ADV filings as of October 2026: 48 SEC-registered, 16 state-registered, and 44 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in Santa Monica, CA?",
      "a": "15 of the 108 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in Santa Monica, CA offer financial planning?",
      "a": "23 of the 64 firms in Santa Monica, CA that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in Santa Monica, CA fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 15 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "Find financial advisors in Santa Monica, CA. AdvisorCensus lists 108 investment advisory firms with a principal office in Santa Monica, California (part of the Los Angeles metro area) as of October 2026. Firms are listed alphabetically. The full Los Angeles metro area, including neighboring cities, is on its own page. Firms may request removal from the directory, so this count can differ from the number of firms that file Form ADV.",
  "about_market": null,
  "citation": "AdvisorCensus. Financial advisors in Santa Monica, CA: 108 firms from Form ADV filings as of October 2026.",
  "total_firms": 108,
  "page": 2,
  "total_pages": 3,
  "sort": "name",
  "registration_types": {
    "sec": 48,
    "state": 16,
    "exempt": 44
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 15
    },
    {
      "code": "percentage_of_aum",
      "count": 59
    },
    {
      "code": "hourly",
      "count": 13
    },
    {
      "code": "subscription",
      "count": 1
    },
    {
      "code": "fixed",
      "count": 26
    },
    {
      "code": "commissions",
      "count": 2
    },
    {
      "code": "performance_based",
      "count": 29
    },
    {
      "code": "other",
      "count": 10
    },
    {
      "code": "not_reported",
      "count": 44
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 53
    },
    {
      "code": "5_to_9",
      "count": 23
    },
    {
      "code": "10_to_19",
      "count": 22
    },
    {
      "code": "20_plus",
      "count": 10
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 10
    },
    {
      "code": "25m_100m",
      "count": 7
    },
    {
      "code": "100m_500m",
      "count": 18
    },
    {
      "code": "500m_1b",
      "count": 3
    },
    {
      "code": "1b_5b",
      "count": 15
    },
    {
      "code": "over_5b",
      "count": 7
    },
    {
      "code": "not_reported",
      "count": 48
    }
  ],
  "firms": [
    {
      "crd_number": 283238,
      "name": "Guggenheim Wealth Solutions, LLC",
      "name_as_filed": "GUGGENHEIM WEALTH SOLUTIONS, LLC",
      "url": "https://advisorcensus.com/firm/guggenheim-wealth-solutions-llc-santa-monica-ca-283238",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 10,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 338614,
      "name": "Halcyon Ventures",
      "name_as_filed": "HALCYON VENTURES",
      "url": "https://advisorcensus.com/firm/halcyon-ventures-santa-monica-ca-338614",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 304031,
      "name": "Halogen Ventures Management Company LLC",
      "name_as_filed": "HALOGEN VENTURES MANAGEMENT COMPANY LLC",
      "url": "https://advisorcensus.com/firm/halogen-ventures-management-company-llc-santa-monica-ca-304031",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 2,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 161364,
      "name": "Harbor Road Capital Management LLC",
      "name_as_filed": "HARBOR ROAD CAPITAL MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/harbor-road-capital-management-llc-santa-monica-ca-161364",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 14,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 215515,
      "name": "Hedgepath Capital, LLC",
      "name_as_filed": "HEDGEPATH CAPITAL, LLC",
      "url": "https://advisorcensus.com/firm/hedgepath-capital-llc-santa-monica-ca-215515",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 300370,
      "name": "Holistic-Solutions",
      "name_as_filed": "HOLISTIC-SOLUTIONS",
      "url": "https://advisorcensus.com/firm/holistic-solutions-santa-monica-ca-300370",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 6,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed",
        "commissions"
      ],
      "enhanced": false
    },
    {
      "crd_number": 298731,
      "name": "HW Capital LLC",
      "name_as_filed": "HW CAPITAL LLC",
      "url": "https://advisorcensus.com/firm/hw-capital-llc-santa-monica-ca-298731",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 7,
      "raum_band": "100m_500m",
      "compensation_types": [
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 344003,
      "name": "Istari Capital Management LP",
      "name_as_filed": "ISTARI CAPITAL MANAGEMENT LP",
      "url": "https://advisorcensus.com/firm/istari-capital-management-lp-santa-monica-ca-344003",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [
        "percentage_of_aum",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 140922,
      "name": "Joseph C. Longo, Attorney at Law",
      "name_as_filed": "JOSEPH C. LONGO, ATTORNEY AT LAW",
      "url": "https://advisorcensus.com/firm/joseph-c-longo-attorney-at-law-santa-monica-ca-140922",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 20,
      "raum_band": "not_reported",
      "compensation_types": [
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 335548,
      "name": "LANE42",
      "name_as_filed": "LANE42",
      "url": "https://advisorcensus.com/firm/lane42-santa-monica-ca-335548",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 323373,
      "name": "Light Capital LLC",
      "name_as_filed": "LIGHT CAPITAL LLC",
      "url": "https://advisorcensus.com/firm/light-capital-llc-santa-monica-ca-323373",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 3,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 305170,
      "name": "Main Street Advisors",
      "name_as_filed": "MAIN STREET ADVISORS",
      "url": "https://advisorcensus.com/firm/main-street-advisors-santa-monica-ca-305170",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 7,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 311057,
      "name": "Mantis Capital Management, LLC",
      "name_as_filed": "MANTIS CAPITAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/mantis-capital-management-llc-santa-monica-ca-311057",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 174123,
      "name": "March Capital",
      "name_as_filed": "MARCH CAPITAL",
      "url": "https://advisorcensus.com/firm/march-capital-santa-monica-ca-174123",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 11,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 110812,
      "name": "Matrix Planning Inc",
      "name_as_filed": "MATRIX PLANNING INC",
      "url": "https://advisorcensus.com/firm/matrix-planning-inc-santa-monica-ca-110812",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 40,
      "raum_band": "100m_500m",
      "compensation_types": [
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 333560,
      "name": "Mattan Capital Partners, LP",
      "name_as_filed": "MATTAN CAPITAL PARTNERS, LP",
      "url": "https://advisorcensus.com/firm/mattan-capital-partners-lp-santa-monica-ca-333560",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 300176,
      "name": "MB Blue GP LLC",
      "name_as_filed": "MB BLUE GP LLC",
      "url": "https://advisorcensus.com/firm/mb-blue-gp-llc-santa-monica-ca-300176",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 7,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 316031,
      "name": "McDonald Hartman Wealth Advisors",
      "name_as_filed": "MCDONALD HARTMAN WEALTH ADVISORS",
      "url": "https://advisorcensus.com/firm/mcdonald-hartman-wealth-advisors-santa-monica-ca-316031",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 288626,
      "name": "Mtech Capital",
      "name_as_filed": "MTECH CAPITAL",
      "url": "https://advisorcensus.com/firm/mtech-capital-santa-monica-ca-288626",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 2,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 304463,
      "name": "Muse Capital Management LLC",
      "name_as_filed": "MUSE CAPITAL MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/muse-capital-management-llc-santa-monica-ca-304463",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 319049,
      "name": "Muse Capital Management LLC",
      "name_as_filed": "MUSE CAPITAL MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/muse-capital-management-llc-santa-monica-ca-319049",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 317941,
      "name": "N Plus One Ventures, LLC",
      "name_as_filed": "N PLUS ONE VENTURES, LLC",
      "url": "https://advisorcensus.com/firm/n-plus-one-ventures-llc-santa-monica-ca-317941",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 334659,
      "name": "Noetic Capital Management LLC",
      "name_as_filed": "NOETIC CAPITAL MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/noetic-capital-management-llc-santa-monica-ca-334659",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 160122,
      "name": "Ocean Avenue Capital Partners, L.P.",
      "name_as_filed": "OCEAN AVENUE CAPITAL PARTNERS, L.P.",
      "url": "https://advisorcensus.com/firm/ocean-avenue-capital-partners-l-p-santa-monica-ca-160122",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 14,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 154655,
      "name": "Ocean Avenue Wealth Management",
      "name_as_filed": "OCEAN AVENUE WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/ocean-avenue-wealth-management-santa-monica-ca-154655",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 16,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "commissions"
      ],
      "enhanced": false
    },
    {
      "crd_number": 145634,
      "name": "Ocean Park Asset Management, LLC",
      "name_as_filed": "OCEAN PARK ASSET MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/ocean-park-asset-management-llc-santa-monica-ca-145634",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 18,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 134517,
      "name": "Ocean Park Capital Management, LLC",
      "name_as_filed": "OCEAN PARK CAPITAL MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/ocean-park-capital-management-llc-santa-monica-ca-134517",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 28,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 342761,
      "name": "Oneteam Ventures Advisor, LLC",
      "name_as_filed": "ONETEAM VENTURES ADVISOR, LLC",
      "url": "https://advisorcensus.com/firm/oneteam-ventures-advisor-llc-santa-monica-ca-342761",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 322211,
      "name": "Opensky Ventures Management Company, LLC",
      "name_as_filed": "OPENSKY VENTURES MANAGEMENT COMPANY, LLC",
      "url": "https://advisorcensus.com/firm/opensky-ventures-management-company-llc-santa-monica-ca-322211",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 316885,
      "name": "Overture Climate LLC",
      "name_as_filed": "OVERTURE CLIMATE LLC",
      "url": "https://advisorcensus.com/firm/overture-climate-llc-santa-monica-ca-316885",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 2,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 316219,
      "name": "Patron Management LLC",
      "name_as_filed": "PATRON MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/patron-management-llc-santa-monica-ca-316219",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "not_reported",
      "compensation_types": [],
      "enhanced": false
    },
    {
      "crd_number": 317386,
      "name": "Quantum Financial Advisors, LLC",
      "name_as_filed": "QUANTUM FINANCIAL ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/quantum-financial-advisors-llc-santa-monica-ca-317386",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 297179,
      "name": "Quid Capital Group Holdings, LLC",
      "name_as_filed": "QUID CAPITAL GROUP HOLDINGS, LLC",
      "url": "https://advisorcensus.com/firm/quid-capital-group-holdings-llc-santa-monica-ca-297179",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 6,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "fixed",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 173916,
      "name": "Redwood Wealth Management, LLC",
      "name_as_filed": "REDWOOD WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/redwood-wealth-management-llc-santa-monica-ca-173916",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 6,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum"
      ],
      "enhanced": false
    },
    {
      "crd_number": 297146,
      "name": "Refresh Investments",
      "name_as_filed": "REFRESH INVESTMENTS",
      "url": "https://advisorcensus.com/firm/refresh-investments-santa-monica-ca-297146",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 296295,
      "name": "Rivonia Road Capital LLC",
      "name_as_filed": "RIVONIA ROAD CAPITAL LLC",
      "url": "https://advisorcensus.com/firm/rivonia-road-capital-llc-santa-monica-ca-296295",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
      "crd_number": 158634,
      "name": "Saybrook Fund Advisors, LLC",
      "name_as_filed": "SAYBROOK FUND ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/saybrook-fund-advisors-llc-santa-monica-ca-158634",
      "city": "Santa Monica",
      "state": "CA",
      "years_registered": 15,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "performance_based"
      ],
      "enhanced": false
    },
    {
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  "csv": null,
  "source": {
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    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}
