{ "path": "/advisors/ca/hourly", "url": "https://advisorcensus.com/advisors/ca/hourly/page/15", "page_type": "state_fee", "title": "Hourly financial advisors in California", "filters": {}, "scope_total": 1751, "faq": [ { "q": "How many financial advisory firms are there in California?", "a": "AdvisorCensus lists 5,883 investment advisory firms with a principal office in California, from Form ADV filings as of October 2026: 1,951 SEC-registered, 2,366 state-registered, and 1,566 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV." }, { "q": "How many fee-only financial advisors are in California?", "a": "1,633 of the 5,883 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed." }, { "q": "How many financial advisors in California offer financial planning?", "a": "2,397 of the 4,317 firms in California that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports." }, { "q": "Are the financial advisors in California fiduciaries?", "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 1,633 firms that meet AdvisorCensus's fee-only test report none of those sales ties." }, { "q": "How do I check whether a financial advisor has disciplinary disclosures?", "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck." }, { "q": "Does AdvisorCensus rate, verify, or recommend these firms?", "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content." }, { "q": "What does regulatory assets under management mean?", "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality." } ], "period": "2026-10-01", "answer_paragraph": "Find financial advisors in California who charge by the hour. AdvisorCensus lists 1,751 investment advisory firms with a principal office in California that report hourly charges among their Form ADV Item 5.E compensation arrangements, as of October 2026. Firms are listed alphabetically. Sort by years registered or by assets under management, and see how this page is built below.", "about_market": null, "citation": "AdvisorCensus. Hourly financial advisors in California: 1,751 firms from Form ADV filings as of October 2026.", "total_firms": 1751, "page": 15, "total_pages": 36, "sort": "name", "registration_types": { "sec": 576, "state": 1175, "exempt": 0 }, "fee_model_mix": [ { "code": "fee-only", "count": 747 }, { "code": "percentage_of_aum", "count": 1492 }, { "code": "hourly", "count": 1751 }, { "code": "subscription", "count": 38 }, { "code": "fixed", "count": 1365 }, { "code": "commissions", "count": 53 }, { "code": "performance_based", "count": 115 }, { "code": "other", "count": 162 }, { "code": "not_reported", "count": 0 } ], "years_registered_distribution": [ { "code": "under_5", "count": 549 }, { "code": "5_to_9", "count": 457 }, { "code": "10_to_19", "count": 416 }, { "code": "20_plus", "count": 325 }, { "code": "not_reported", "count": 4 } ], "raum_band_distribution": [ { "code": "under_25m", "count": 521 }, { "code": "25m_100m", "count": 368 }, { "code": "100m_500m", "count": 380 }, { "code": "500m_1b", "count": 90 }, { "code": "1b_5b", "count": 80 }, { "code": "over_5b", "count": 31 }, { "code": "not_reported", "count": 281 } ], "firms": [ { "crd_number": 324354, "name": "Good Balance FP LLC", "name_as_filed": "GOOD BALANCE FP LLC", "url": "https://advisorcensus.com/firm/good-balance-fp-llc-los-angeles-ca-324354", "city": "Los Angeles", "state": "CA", "years_registered": 3, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 282910, "name": "Goodstein Wealth Management LLC", "name_as_filed": "GOODSTEIN WEALTH MANAGEMENT LLC", "url": "https://advisorcensus.com/firm/goodstein-wealth-management-llc-encino-ca-282910", "city": "Encino", "state": "CA", "years_registered": 3, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 149891, "name": "Gordon Carlson & Associates", "name_as_filed": "GORDON CARLSON & ASSOCIATES", "url": "https://advisorcensus.com/firm/gordon-carlson-and-associates-149891", "city": null, "state": null, "years_registered": 14, "raum_band": "25m_100m", "compensation_types": [ "hourly", "fixed" ], "enhanced": false }, { "crd_number": 152268, "name": "Gosho Financial Group", "name_as_filed": "GOSHO FINANCIAL GROUP", "url": "https://advisorcensus.com/firm/gosho-financial-group-san-mateo-ca-152268", "city": "San Mateo", "state": "CA", "years_registered": 10, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 155948, "name": "Goto Financial", "name_as_filed": "GOTO FINANCIAL", "url": "https://advisorcensus.com/firm/goto-financial-ventura-ca-155948", "city": "Ventura", "state": "CA", "years_registered": 14, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 113098, "name": "Gould Asset Management LLC", "name_as_filed": "GOULD ASSET MANAGEMENT LLC", "url": "https://advisorcensus.com/firm/gould-asset-management-llc-claremont-ca-113098", "city": "Claremont", "state": "CA", "years_registered": 22, "raum_band": "1b_5b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "performance_based" ], "enhanced": false }, { "crd_number": 168912, "name": "Gradient Capital Advisors, LLC", "name_as_filed": "GRADIENT CAPITAL ADVISORS, LLC", "url": "https://advisorcensus.com/firm/gradient-capital-advisors-llc-san-diego-ca-168912", "city": "San Diego", "state": "CA", "years_registered": 12, "raum_band": "500m_1b", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 292917, "name": "Grant Private Wealth Management", "name_as_filed": "GRANT PRIVATE WEALTH MANAGEMENT", "url": "https://advisorcensus.com/firm/grant-private-wealth-management-pleasanton-ca-292917", "city": "Pleasanton", "state": "CA", "years_registered": 2, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 108449, "name": "Grattan Financial Strategies, Inc.", "name_as_filed": "GRATTAN FINANCIAL STRATEGIES, INC.", "url": "https://advisorcensus.com/firm/grattan-financial-strategies-inc-san-gabriel-ca-108449", "city": "San Gabriel", "state": "CA", "years_registered": 28, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "commissions" ], "enhanced": false }, { "crd_number": 299728, "name": "Grealish Investment Counseling LLC", "name_as_filed": "GREALISH INVESTMENT COUNSELING LLC", "url": "https://advisorcensus.com/firm/grealish-investment-counseling-llc-san-mateo-ca-299728", "city": "San Mateo", "state": "CA", "years_registered": 2, "raum_band": "not_reported", "compensation_types": [ "hourly", "fixed" ], "enhanced": false }, { "crd_number": 158630, "name": "Green Harvest, Green Harvest Capital Management", "name_as_filed": "GREEN HARVEST, GREEN HARVEST CAPITAL MANAGEMENT", "url": "https://advisorcensus.com/firm/green-harvest-green-harvest-capital-management-158630", "city": null, "state": null, "years_registered": 14, "raum_band": "not_reported", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 310857, "name": "Green Room Partners LLC", "name_as_filed": "GREEN ROOM PARTNERS LLC", "url": "https://advisorcensus.com/firm/green-room-partners-llc-310857", "city": null, "state": null, "years_registered": 5, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "performance_based" ], "enhanced": false }, { "crd_number": 341212, "name": "Greenbook Financial", "name_as_filed": "GREENBOOK FINANCIAL", "url": "https://advisorcensus.com/firm/greenbook-financial-oakland-ca-341212", "city": "Oakland", "state": "CA", "years_registered": 0, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 112537, "name": "Gregory Advisors Inc.", "name_as_filed": "GREGORY ADVISORS INC.", "url": "https://advisorcensus.com/firm/gregory-advisors-inc-huntington-beach-ca-112537", "city": "Huntington Beach", "state": "CA", "years_registered": 14, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 334180, "name": "Greyfox Investors LLC", "name_as_filed": "GREYFOX INVESTORS LLC", "url": "https://advisorcensus.com/firm/greyfox-investors-llc-334180", "city": null, "state": null, "years_registered": 1, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly", "performance_based" ], "enhanced": false }, { "crd_number": 329018, "name": "Greykasell Wealth Strategies, Inc.", "name_as_filed": "GREYKASELL WEALTH STRATEGIES, INC.", "url": "https://advisorcensus.com/firm/greykasell-wealth-strategies-inc-danville-ca-329018", "city": "Danville", "state": "CA", "years_registered": 2, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 131258, "name": "Gridley Associates Inc", "name_as_filed": "GRIDLEY ASSOCIATES INC", "url": "https://advisorcensus.com/firm/gridley-associates-inc-131258", "city": null, "state": null, "years_registered": 14, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 134684, "name": "Griffin Black, LLC", "name_as_filed": "GRIFFIN BLACK, LLC", "url": "https://advisorcensus.com/firm/griffin-black-llc-redwood-city-ca-134684", "city": "Redwood City", "state": "CA", "years_registered": 6, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 306836, "name": "Griffin Financial", "name_as_filed": "GRIFFIN FINANCIAL", "url": "https://advisorcensus.com/firm/griffin-financial-anaheim-hills-ca-306836", "city": "Anaheim Hills", "state": "CA", "years_registered": 6, "raum_band": "not_reported", "compensation_types": [ "hourly", "fixed" ], "enhanced": false }, { "crd_number": 147588, "name": "Gross Domestic Product, Inc", "name_as_filed": "GROSS DOMESTIC PRODUCT, INC", "url": "https://advisorcensus.com/firm/gross-domestic-product-inc-los-angeles-ca-147588", "city": "Los Angeles", "state": "CA", "years_registered": 1, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 128566, "name": "Grossman Financial Management", "name_as_filed": "GROSSMAN FINANCIAL MANAGEMENT", "url": "https://advisorcensus.com/firm/grossman-financial-management-128566", "city": null, "state": null, "years_registered": 12, "raum_band": "not_reported", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 174383, "name": "GSR Capital Management, Inc.", "name_as_filed": "GSR CAPITAL MANAGEMENT, INC.", "url": "https://advisorcensus.com/firm/gsr-capital-management-inc-redding-ca-174383", "city": "Redding", "state": "CA", "years_registered": 11, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 325619, "name": "GT Investment Management, LLC", "name_as_filed": "GT INVESTMENT MANAGEMENT, LLC", "url": "https://advisorcensus.com/firm/gt-investment-management-llc-los-angeles-ca-325619", "city": "Los Angeles", "state": "CA", "years_registered": 3, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 289013, "name": "Guide My Finances", "name_as_filed": "GUIDE MY FINANCES", "url": "https://advisorcensus.com/firm/guide-my-finances-carlsbad-ca-289013", "city": "Carlsbad", "state": "CA", "years_registered": 8, "raum_band": "not_reported", "compensation_types": [ "hourly", "fixed" ], "enhanced": false }, { "crd_number": 343560, "name": "Gulsrud Consulting LLC", "name_as_filed": "GULSRUD CONSULTING LLC", "url": "https://advisorcensus.com/firm/gulsrud-consulting-llc-343560", "city": null, "state": null, "years_registered": 0, "raum_band": "under_25m", "compensation_types": [ "hourly", "fixed" ], "enhanced": false }, { "crd_number": 130591, "name": "Gustafson Financial Solutions", "name_as_filed": "GUSTAFSON FINANCIAL SOLUTIONS", "url": "https://advisorcensus.com/firm/gustafson-financial-solutions-130591", "city": null, "state": null, "years_registered": 22, "raum_band": "not_reported", "compensation_types": [ "hourly", "fixed" ], "enhanced": false }, { "crd_number": 331668, "name": "Gutman Financial Planning LLC", "name_as_filed": "GUTMAN FINANCIAL PLANNING LLC", "url": "https://advisorcensus.com/firm/gutman-financial-planning-llc-331668", "city": null, "state": null, "years_registered": 2, "raum_band": "not_reported", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 283061, "name": "Guttman Financial Planning", "name_as_filed": "GUTTMAN FINANCIAL PLANNING", "url": "https://advisorcensus.com/firm/guttman-financial-planning-283061", "city": null, "state": null, "years_registered": 10, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 300717, "name": "Gwan Global Services, Corp.", "name_as_filed": "GWAN GLOBAL SERVICES, CORP.", "url": "https://advisorcensus.com/firm/gwan-global-services-corp-300717", "city": null, "state": null, "years_registered": 2, "raum_band": "not_reported", "compensation_types": [ "percentage_of_aum", "hourly", "commissions", "performance_based" ], "enhanced": false }, { "crd_number": 327727, "name": "Halcyon Investment Advisor", "name_as_filed": "HALCYON INVESTMENT ADVISOR", "url": "https://advisorcensus.com/firm/halcyon-investment-advisor-327727", "city": null, "state": null, "years_registered": 2, "raum_band": "25m_100m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "performance_based" ], "enhanced": false }, { "crd_number": 292580, "name": "Hall Financial Services, Inc", "name_as_filed": "HALL FINANCIAL SERVICES, INC", "url": "https://advisorcensus.com/firm/hall-financial-services-inc-corte-madera-ca-292580", "city": "Corte Madera", "state": "CA", "years_registered": 8, "raum_band": "not_reported", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 155865, "name": "Hamilton Manor & Associates", "name_as_filed": "HAMILTON MANOR & ASSOCIATES", "url": "https://advisorcensus.com/firm/hamilton-manor-and-associates-la-jolla-ca-155865", "city": "La Jolla", "state": "CA", "years_registered": 8, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 342174, "name": "HAN Assets Management LLC", "name_as_filed": "HAN ASSETS MANAGEMENT LLC", "url": "https://advisorcensus.com/firm/han-assets-management-llc-342174", "city": null, "state": null, "years_registered": 0, "raum_band": "not_reported", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 119554, "name": "Hancock Wealth Advisory", "name_as_filed": "HANCOCK WEALTH ADVISORY", "url": "https://advisorcensus.com/firm/hancock-wealth-advisory-culver-city-ca-119554", "city": "Culver City", "state": "CA", "years_registered": 24, "raum_band": "not_reported", "compensation_types": [ "hourly", "fixed" ], "enhanced": false }, { "crd_number": 166642, "name": "Haney Capital Management", "name_as_filed": "HANEY CAPITAL MANAGEMENT", "url": "https://advisorcensus.com/firm/haney-capital-management-166642", "city": null, "state": null, "years_registered": 13, "raum_band": "under_25m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 285315, "name": "Hanke & Apolonio Wealth Advisors LLC", "name_as_filed": "HANKE & APOLONIO WEALTH ADVISORS LLC", "url": "https://advisorcensus.com/firm/hanke-and-apolonio-wealth-advisors-llc-san-francisco-ca-285315", "city": "San Francisco", "state": "CA", "years_registered": 1, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 168363, "name": "Hansen & Associates Financial Group Inc.", "name_as_filed": "HANSEN & ASSOCIATES FINANCIAL GROUP INC.", "url": "https://advisorcensus.com/firm/hansen-and-associates-financial-group-inc-roseville-ca-168363", "city": "Roseville", "state": "CA", "years_registered": 4, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 312691, "name": "Harbor Hills Financial Advisors", "name_as_filed": "HARBOR HILLS FINANCIAL ADVISORS", "url": "https://advisorcensus.com/firm/harbor-hills-financial-advisors-montecito-ca-312691", "city": "Montecito", "state": "CA", "years_registered": 1, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "performance_based" ], "enhanced": false }, { "crd_number": 285805, "name": "Harborlight Investments, LLC", "name_as_filed": "HARBORLIGHT INVESTMENTS, LLC", "url": "https://advisorcensus.com/firm/harborlight-investments-llc-el-cerrito-ca-285805", "city": "El Cerrito", "state": "CA", "years_registered": 9, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly" ], "enhanced": false }, { "crd_number": 226760, "name": "Hardworking Capital Advisors, LLC", "name_as_filed": "HARDWORKING CAPITAL ADVISORS, LLC", "url": "https://advisorcensus.com/firm/hardworking-capital-advisors-llc-palm-desert-ca-226760", "city": "Palm Desert", "state": "CA", "years_registered": 8, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 323643, "name": "Harmony Point Wealth Advisors, Inc.", "name_as_filed": "HARMONY POINT WEALTH ADVISORS, INC.", "url": "https://advisorcensus.com/firm/harmony-point-wealth-advisors-inc-irvine-ca-323643", "city": "Irvine", "state": "CA", "years_registered": 3, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed", "commissions" ], "enhanced": false }, { "crd_number": 110994, "name": "Harold Davidson & Associates, Inc", "name_as_filed": "HAROLD DAVIDSON & ASSOCIATES, INC", "url": "https://advisorcensus.com/firm/harold-davidson-and-associates-inc-los-angeles-ca-110994", "city": "Los Angeles", "state": "CA", "years_registered": 52, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly", "fixed" ], "enhanced": false }, { "crd_number": 110790, "name": "Harrington Investments, Inc.", "name_as_filed": "HARRINGTON INVESTMENTS, INC.", "url": "https://advisorcensus.com/firm/harrington-investments-inc-napa-ca-110790", "city": "Napa", "state": "CA", "years_registered": 43, "raum_band": "100m_500m", "compensation_types": [ "percentage_of_aum", "hourly" ], 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