{
  "path": "/advisors/ca/hourly",
  "url": "https://advisorcensus.com/advisors/ca/hourly/page/12",
  "page_type": "state_fee",
  "title": "Hourly financial advisors in California",
  "filters": {},
  "scope_total": 1751,
  "faq": [
    {
      "q": "How many financial advisory firms are there in California?",
      "a": "AdvisorCensus lists 5,883 investment advisory firms with a principal office in California, from Form ADV filings as of October 2026: 1,951 SEC-registered, 2,366 state-registered, and 1,566 exempt reporting advisers. Firms may request removal, so the count can differ slightly from the number of firms that file Form ADV."
    },
    {
      "q": "How many fee-only financial advisors are in California?",
      "a": "1,633 of the 5,883 firms meet AdvisorCensus's fee-only test: paid only by a percentage of assets, hourly charges, fixed fees, or subscription fees on Form ADV Item 5.E (no commissions, performance-based fees, or other compensation), with no sales-related compensation ties in the same filing: no employee registered with a broker-dealer or licensed as an insurance agent (Item 5.B), no brokerage, insurance, real estate, or other product sales business (Item 6.A), no related broker-dealer, insurance company, real estate broker, or futures commission merchant (Item 7.A), and no referral fees from others or other sales interest (Item 8). Form ADV has no fee-only box, so this is derived from the filing; it is not a fee-only certification, and a firm's own page lists its compensation arrangements as filed."
    },
    {
      "q": "How many financial advisors in California offer financial planning?",
      "a": "2,397 of the 4,317 firms in California that answer Form ADV Item 5.G, which asks what advisory services a firm provides, report financial planning services, as of October 2026. Exempt reporting advisers do not answer Item 5.G. Each firm page lists every advisory service the firm reports."
    },
    {
      "q": "Are the financial advisors in California fiduciaries?",
      "a": "Every firm on this page is an investment adviser that files Form ADV, and an investment adviser owes its clients a fiduciary duty under federal law, made up of a duty of care and a duty of loyalty: it must act in the client's best interest and not put its own interests ahead of the client's, and must eliminate its conflicts of interest or disclose them fully and fairly. Form ADV has no fiduciary box because the duty comes with being an investment adviser. The duty covers the firm's advice; a firm or its people may also sell securities through a broker-dealer or insurance as licensed agents, roles held to other standards. The 1,633 firms that meet AdvisorCensus's fee-only test report none of those sales ties."
    },
    {
      "q": "How do I check whether a financial advisor has disciplinary disclosures?",
      "a": "Each firm page shows how many Form ADV Item 11 disciplinary questions the firm answered yes and links to the firm's record on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov), where the detail of each disclosure is public. Individual advisers' records are on the same site and on FINRA BrokerCheck."
    },
    {
      "q": "Does AdvisorCensus rate, verify, or recommend these firms?",
      "a": "No. The directory shows what each firm filed, in alphabetical order unless you choose another sort, and no firm's position depends on payment. Firms that claim their page can add a description and links, marked as provided by the firm; the filed facts are never changed by that content."
    },
    {
      "q": "What does regulatory assets under management mean?",
      "a": "Regulatory assets under management (RAUM) is the figure a firm reports on Form ADV Item 5.F: the securities portfolios it provides continuous and regular supervisory or management services for, at market value, including assets managed without discretion. It measures scale, not performance or quality."
    }
  ],
  "period": "2026-10-01",
  "answer_paragraph": "Find financial advisors in California who charge by the hour. AdvisorCensus lists 1,751 investment advisory firms with a principal office in California that report hourly charges among their Form ADV Item 5.E compensation arrangements, as of October 2026. Firms are listed alphabetically. Sort by years registered or by assets under management, and see how this page is built below.",
  "about_market": null,
  "citation": "AdvisorCensus. Hourly financial advisors in California: 1,751 firms from Form ADV filings as of October 2026.",
  "total_firms": 1751,
  "page": 12,
  "total_pages": 36,
  "sort": "name",
  "registration_types": {
    "sec": 576,
    "state": 1175,
    "exempt": 0
  },
  "fee_model_mix": [
    {
      "code": "fee-only",
      "count": 747
    },
    {
      "code": "percentage_of_aum",
      "count": 1492
    },
    {
      "code": "hourly",
      "count": 1751
    },
    {
      "code": "subscription",
      "count": 38
    },
    {
      "code": "fixed",
      "count": 1365
    },
    {
      "code": "commissions",
      "count": 53
    },
    {
      "code": "performance_based",
      "count": 115
    },
    {
      "code": "other",
      "count": 162
    },
    {
      "code": "not_reported",
      "count": 0
    }
  ],
  "years_registered_distribution": [
    {
      "code": "under_5",
      "count": 549
    },
    {
      "code": "5_to_9",
      "count": 457
    },
    {
      "code": "10_to_19",
      "count": 416
    },
    {
      "code": "20_plus",
      "count": 325
    },
    {
      "code": "not_reported",
      "count": 4
    }
  ],
  "raum_band_distribution": [
    {
      "code": "under_25m",
      "count": 521
    },
    {
      "code": "25m_100m",
      "count": 368
    },
    {
      "code": "100m_500m",
      "count": 380
    },
    {
      "code": "500m_1b",
      "count": 90
    },
    {
      "code": "1b_5b",
      "count": 80
    },
    {
      "code": "over_5b",
      "count": 31
    },
    {
      "code": "not_reported",
      "count": 281
    }
  ],
  "firms": [
    {
      "crd_number": 174092,
      "name": "Falcon Wealth Planning, LLC",
      "name_as_filed": "FALCON WEALTH PLANNING, LLC",
      "url": "https://advisorcensus.com/firm/falcon-wealth-planning-llc-ontario-ca-174092",
      "city": "Ontario",
      "state": "CA",
      "years_registered": 8,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 334369,
      "name": "Fallbrook FI",
      "name_as_filed": "FALLBROOK FI",
      "url": "https://advisorcensus.com/firm/fallbrook-fi-334369",
      "city": null,
      "state": null,
      "years_registered": 1,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 282019,
      "name": "Famco",
      "name_as_filed": "FAMCO",
      "url": "https://advisorcensus.com/firm/famco-282019",
      "city": null,
      "state": null,
      "years_registered": 10,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "subscription",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 144703,
      "name": "Family Faith & Finance Asset Management",
      "name_as_filed": "FAMILY FAITH & FINANCE ASSET MANAGEMENT",
      "url": "https://advisorcensus.com/firm/family-faith-and-finance-asset-management-norco-ca-144703",
      "city": "Norco",
      "state": "CA",
      "years_registered": 3,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 170281,
      "name": "Family Investment Management L.P.",
      "name_as_filed": "FAMILY INVESTMENT MANAGEMENT L.P.",
      "url": "https://advisorcensus.com/firm/family-investment-management-l-p-170281",
      "city": null,
      "state": null,
      "years_registered": 12,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 340841,
      "name": "Family Wealth Strategists, LLC",
      "name_as_filed": "FAMILY WEALTH STRATEGISTS, LLC",
      "url": "https://advisorcensus.com/firm/family-wealth-strategists-llc-newport-beach-ca-340841",
      "city": "Newport Beach",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 329705,
      "name": "Farid Consulting",
      "name_as_filed": "FARID CONSULTING",
      "url": "https://advisorcensus.com/firm/farid-consulting-329705",
      "city": null,
      "state": null,
      "years_registered": 2,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 314384,
      "name": "Farm Girl Capital LLC",
      "name_as_filed": "FARM GIRL CAPITAL LLC",
      "url": "https://advisorcensus.com/firm/farm-girl-capital-llc-albany-ca-314384",
      "city": "Albany",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 336230,
      "name": "Farmers Asset Management, LLC",
      "name_as_filed": "FARMERS ASSET MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/farmers-asset-management-llc-westlake-village-ca-336230",
      "city": "Westlake Village",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 140223,
      "name": "Farrar Financials",
      "name_as_filed": "FARRAR FINANCIALS",
      "url": "https://advisorcensus.com/firm/farrar-financials-140223",
      "city": null,
      "state": null,
      "years_registered": 16,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 134388,
      "name": "Farrell Financial, Inc.",
      "name_as_filed": "FARRELL FINANCIAL, INC.",
      "url": "https://advisorcensus.com/firm/farrell-financial-inc-thousand-oaks-ca-134388",
      "city": "Thousand Oaks",
      "state": "CA",
      "years_registered": 25,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 302050,
      "name": "Farther",
      "name_as_filed": "FARTHER",
      "url": "https://advisorcensus.com/firm/farther-san-francisco-ca-302050",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 7,
      "raum_band": "over_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 135765,
      "name": "Fata Financial",
      "name_as_filed": "FATA FINANCIAL",
      "url": "https://advisorcensus.com/firm/fata-financial-tiburon-ca-135765",
      "city": "Tiburon",
      "state": "CA",
      "years_registered": 24,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 166337,
      "name": "Faulkner Financial Planning, LLC",
      "name_as_filed": "FAULKNER FINANCIAL PLANNING, LLC",
      "url": "https://advisorcensus.com/firm/faulkner-financial-planning-llc-cameron-park-ca-166337",
      "city": "Cameron Park",
      "state": "CA",
      "years_registered": 13,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 316705,
      "name": "Favor Wealth Advisors, LLC",
      "name_as_filed": "FAVOR WEALTH ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/favor-wealth-advisors-llc-pasadena-ca-316705",
      "city": "Pasadena",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 290620,
      "name": "Favrile Financial",
      "name_as_filed": "FAVRILE FINANCIAL",
      "url": "https://advisorcensus.com/firm/favrile-financial-290620",
      "city": null,
      "state": null,
      "years_registered": 8,
      "raum_band": "under_25m",
      "compensation_types": [
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 321734,
      "name": "FCG Wealth Management LLC",
      "name_as_filed": "FCG WEALTH MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/fcg-wealth-management-llc-321734",
      "city": null,
      "state": null,
      "years_registered": 4,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 154597,
      "name": "FDP Wealth Management, LLC",
      "name_as_filed": "FDP WEALTH MANAGEMENT, LLC",
      "url": "https://advisorcensus.com/firm/fdp-wealth-management-llc-irvine-ca-154597",
      "city": "Irvine",
      "state": "CA",
      "years_registered": 15,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 311474,
      "name": "Fenul Wealth Management LLC",
      "name_as_filed": "FENUL WEALTH MANAGEMENT LLC",
      "url": "https://advisorcensus.com/firm/fenul-wealth-management-llc-los-angeles-ca-311474",
      "city": "Los Angeles",
      "state": "CA",
      "years_registered": 5,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 305614,
      "name": "Fermata Advisors",
      "name_as_filed": "FERMATA ADVISORS",
      "url": "https://advisorcensus.com/firm/fermata-advisors-sonoma-ca-305614",
      "city": "Sonoma",
      "state": "CA",
      "years_registered": 7,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 112954,
      "name": "Fernandez Financial Advisory, LLC",
      "name_as_filed": "FERNANDEZ FINANCIAL ADVISORY, LLC",
      "url": "https://advisorcensus.com/firm/fernandez-financial-advisory-llc-los-alamitos-ca-112954",
      "city": "Los Alamitos",
      "state": "CA",
      "years_registered": 21,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 329391,
      "name": "Fiat Lux Financial Planning",
      "name_as_filed": "FIAT LUX FINANCIAL PLANNING",
      "url": "https://advisorcensus.com/firm/fiat-lux-financial-planning-san-francisco-ca-329391",
      "city": "San Francisco",
      "state": "CA",
      "years_registered": 2,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 328060,
      "name": "Fidela Wealth",
      "name_as_filed": "FIDELA WEALTH",
      "url": "https://advisorcensus.com/firm/fidela-wealth-calabasas-ca-328060",
      "city": "Calabasas",
      "state": "CA",
      "years_registered": 3,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 309571,
      "name": "Fiducia Wealth Management",
      "name_as_filed": "FIDUCIA WEALTH MANAGEMENT",
      "url": "https://advisorcensus.com/firm/fiducia-wealth-management-pasadena-ca-309571",
      "city": "Pasadena",
      "state": "CA",
      "years_registered": 6,
      "raum_band": "25m_100m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 322251,
      "name": "Fiduciary Architects LLC",
      "name_as_filed": "FIDUCIARY ARCHITECTS LLC",
      "url": "https://advisorcensus.com/firm/fiduciary-architects-llc-newport-beach-ca-322251",
      "city": "Newport Beach",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 336670,
      "name": "Fiduciary Planners",
      "name_as_filed": "FIDUCIARY PLANNERS",
      "url": "https://advisorcensus.com/firm/fiduciary-planners-huntington-beach-ca-336670",
      "city": "Huntington Beach",
      "state": "CA",
      "years_registered": 1,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "commissions"
      ],
      "enhanced": false
    },
    {
      "crd_number": 339006,
      "name": "Fiduciary Wealth Partners",
      "name_as_filed": "FIDUCIARY WEALTH PARTNERS",
      "url": "https://advisorcensus.com/firm/fiduciary-wealth-partners-339006",
      "city": null,
      "state": null,
      "years_registered": 0,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 135984,
      "name": "Filice Retirement Services",
      "name_as_filed": "FILICE RETIREMENT SERVICES",
      "url": "https://advisorcensus.com/firm/filice-retirement-services-san-jose-ca-135984",
      "city": "San Jose",
      "state": "CA",
      "years_registered": 25,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 318729,
      "name": "Filigree Wealth Advisors, LLC",
      "name_as_filed": "FILIGREE WEALTH ADVISORS, LLC",
      "url": "https://advisorcensus.com/firm/filigree-wealth-advisors-llc-irvine-ca-318729",
      "city": "Irvine",
      "state": "CA",
      "years_registered": 4,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 165943,
      "name": "Filippini Investment Advisory",
      "name_as_filed": "FILIPPINI INVESTMENT ADVISORY",
      "url": "https://advisorcensus.com/firm/filippini-investment-advisory-santa-barbara-ca-165943",
      "city": "Santa Barbara",
      "state": "CA",
      "years_registered": 13,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 166163,
      "name": "Finances for Life, LLC",
      "name_as_filed": "FINANCES FOR LIFE, LLC",
      "url": "https://advisorcensus.com/firm/finances-for-life-llc-carlsbad-ca-166163",
      "city": "Carlsbad",
      "state": "CA",
      "years_registered": 13,
      "raum_band": "under_25m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 324090,
      "name": "Finances for Real Life",
      "name_as_filed": "FINANCES FOR REAL LIFE",
      "url": "https://advisorcensus.com/firm/finances-for-real-life-lompoc-ca-324090",
      "city": "Lompoc",
      "state": "CA",
      "years_registered": 0,
      "raum_band": "100m_500m",
      "compensation_types": [
        "percentage_of_aum",
        "hourly"
      ],
      "enhanced": false
    },
    {
      "crd_number": 152083,
      "name": "Financial Advisors Network, Inc.",
      "name_as_filed": "FINANCIAL ADVISORS NETWORK, INC.",
      "url": "https://advisorcensus.com/firm/financial-advisors-network-inc-tustin-ca-152083",
      "city": "Tustin",
      "state": "CA",
      "years_registered": 14,
      "raum_band": "1b_5b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 108245,
      "name": "Financial Alternatives, Inc.",
      "name_as_filed": "FINANCIAL ALTERNATIVES, INC.",
      "url": "https://advisorcensus.com/firm/financial-alternatives-inc-la-jolla-ca-108245",
      "city": "La Jolla",
      "state": "CA",
      "years_registered": 26,
      "raum_band": "500m_1b",
      "compensation_types": [
        "percentage_of_aum",
        "hourly",
        "fixed"
      ],
      "enhanced": false
    },
    {
      "crd_number": 136001,
      "name": "Financial Analytical Services, Inc.",
      "name_as_filed": "FINANCIAL ANALYTICAL SERVICES, INC.",
      "url": "https://advisorcensus.com/firm/financial-analytical-services-inc-fountain-valley-ca-136001",
      "city": "Fountain Valley",
      "state": "CA",
      "years_registered": 46,
      "raum_band": "not_reported",
      "compensation_types": [
        "hourly",
        "other"
      ],
      "enhanced": false
    },
    {
      "crd_number": 135591,
      "name": "Financial Bridges",
      "name_as_filed": "FINANCIAL BRIDGES",
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    },
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    },
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      ],
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    },
    {
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      },
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      },
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      },
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  },
  "csv": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}